MKTC 522

 Assignment IMT CDL

1. Subgroups of people or markets having similar product needs

• market
• market place
• market segment
• mark et firm

1. Systematic evaluation of objectives strategies structure and performance is called

• marketing audit
• annual audit
• accounting audit
• external audit

1. The foundation of any marketing plan is the firms

• objectives
• mission statement
• swot
• market

1. form of distribution aimed at covering selective markets

• exclusive distribution
• integrated distribution
• selective distribution
• intensive distribution

1. gauging the extent to which marketing objectives have been achieved in a particular period

• implementation
• evaluation
• opportunity
• success

1. constant preference of one brand over others is

• brand equity
• global brand
• brand identity
• brand loyalty

1. governs all corporate bodies

• foreign trade development act
• environment protection act
• companies act 1956
• MRTP

1. unprocessed extractive or agriculture products are called

• components
• resources
• capital
• raw materials

1. process of dividing markets into identifiable groups is called

• market
• market segmentation
• market service
• market data

1. someone’s recommendation for new restaurant is called

• internal stimuli
• external stimuli
• regenerate
• future markets

1. refers to value of company and brand names

• brand equity
• global brand
• brand loyalty
• brand identity

1. aggressive advertisements and price discounts to customers is called

• market mix
• market planning
• market penetration
• market place

1. researcher selects sample based on personal judgement

• judgement sampling
• convience sampling
• systemic sample
• cluster sample

1. marketing of goods and services to organisations is

• consumer marketing
• service marketing
• business marketing
• consumer protection

1. business customers who consider numerous bids before selection

• optimizers
• initiators
• target
• position

1. increased standards of living are a function of increased

• musule power
• bargaining power
• purchasing power
• horse power

1. people in a business house involved in purchase decision

• buying centre
• business house
• business place
• business service

  Delivering a product of management in an orientation

• place
• social
• production
• product

1. business mission statements stated narrowly suffer from

• marketing myopia
• marketing mix
• target market
• market plan

1. persons or firms providing goods and services to organisations are called

• sellers
• suppliers
• buyers
• purchasers

1. facilate the exchange of ownership between sellers and buyers

• retailers
• merchants
• agents
• whole sellers

1. individualized attention to customers is

• tangible
• assurance
• empathy
• research

1. provides a frame work for seeking environmental clearance

• competition act
• companies act
• patents act
• environment protection act

1. concrete symbol of the service offering

• tangible cue
• information source
• post purchase message
• position

1. a characteristic that can be assessed after use

• credence quality
• experience quality
• no quality
• search quality

1. one that cannot be copied by the competition

• divest
• Experience Curve
• competitive advantage
• evaluation

1. marketing several products wider same brand is

• brand equity
• private brand
• brand loyalty
• family brand

1. decision amount of time and effort buyers invest in evaluation of purchase

• concept
• intervention
• motives
• involvement

1. Demand forecasting helps in the

• no markets
• future markets
• past markets
• present markets

1. the person who first suggests making a purchase

• initiators
• purchasers
• buyers
• deciders

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