Module I : Introduction to Marketing
___________ is a relatively new marketing perspective that takes into account the entire organization in addition to its counterparts when determining or executing its overall marketing strategy.
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What can be marketed?
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Without a product, there is nothing ________________ .
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___________ involves synchronizing the marketing efforts for designing and implementing an overall unified marketing strategy.
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___________ refers to the size, distribution, and growth rate of groups of people with different characteristics.
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___________is the ‘digital space’ which allows interaction and transaction between the buyers and sellers.
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Which is the variable factor of market demand that reflects the purchasing propensity and indicating customer behaviour?
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When a want is supported by purchasing power it is called ?
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What are the variable factors of market demand?
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“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”.
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Marketers often use the term ________ to cover various groupings of customers.
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The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
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The buying process starts when the buyer recognizes a_________.
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“____________ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”
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“Marketing is the activity, set of ……………… & processes for creating, communicating, delivering & …………… offerings that have value for customers, clients, partners & society.”
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In ________ consumers may share a strong need that cannot be satisfied by an existing product.
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Who is the father of Modern Marketing?
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Module II : Analysing Marketing Opportunities and Understanding Consumers
_______________ is a way to manage the vast amount of information firms have on hand—information.
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Marketing school provides in-depth training in
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McKinsey created a new model called ________________ to explain consumer behaviour.
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______________ provides relevant data to help solve marketing challenges that a business will most likely face
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_________________ defines what an organization is, why it exists, its reason for being.
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In the marketing process, the second step is to.
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Suppliers who are seeking to win a competitive tender go through a __________________.
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_______________ are based on questions selected ahead of time, while nondirective interviews encourage respondent’s to address certain topics with minimal questioning.
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Product development is known as -
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___________ are an intermediate result which is expected to be achieved by a certain span of time.
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When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________
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Lead generation, call, presentation &_________ is known as_______
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______________ can be reduced by increasing the sample size.
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‘Non-probability sample’ includes_________?
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Lifestyle Portrays-
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In sampling distribution we take a subset of__________________ which is called as a sample.
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A ____________ is defined as the sampling done on the basis of the characteristics of the population.
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Module III: Segmentation, Targeting and Positioning
_________________ defines what an organization is, why it exists, its reason for being.
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Suppliers who are seeking to win a competitive tender go through a __________________.
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______________include reports and studies by government agencies, trade associations or other businesses within your industry.
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_______________ are based on questions selected ahead of time, while nondirective interviews encourage respondents to address certain topics with minimal questioning.
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Product development is known as -
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Marketing school provides in-depth training in
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______________ provides relevant data to help solve marketing challenges that a business will most likely face
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___________ are an intermediate result which is expected to be achieved by a certain span of time.
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_______________ is a way to manage the vast amount of information firms have on hand—information.
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McKinsey created a new model called ________________ to explain consumer behaviour.
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Homogenous preferences is -
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the market reflects no natural segments.
preferences and the market reflects no natural segments.
the market reflects no natural segments.
A________________ is when a company creates campaigns that appeal to at least two market segments or target groups.
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Geographic factors are the most popular bases for_____________ customer groups
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Develop a marketing mix for each segment, reflects in which step ?
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Marketing intermediaries helps in -
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Market Positioning refers to the ability to influence __________________- regarding a brand or product relative to competitors.
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The product mix should have depth, width and
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Module IV : Product and Pricing Strategies
Consumer adoption process are -
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Consumer behaviour refers to the ____________of potential consumers as they become aware of, evaluate, purchase, consume and tell others about the products or services.
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Companies need information about their-
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The theory of cognitive dissonance concentrates on creating
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individuals
individuals
individuals
________ could also be called as limited problem solving situation in which supplies a change and gives the customer with new experience and new preference
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What are the 5Ms of the business ?
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Habitual buying behaviour applies to -
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The MIS helps managers to -
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Dissonance-Reducing Buyer Behaviour applies to -
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Marketing Research is essential for
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_______________ is used in industries such as electronic, medical, food, cosmetic, and beverage.
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_________ involves using a successful brand name to launch new or modified product in a new category
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Products are identified by _______
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____________ a firm sets prices by computing merchandise, service, and overhead costs and then adding an amount to cover the firms profit goal.
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_________ prices are set to provide a specified rate of return on investment for a standard volume of production
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_______ involves setting the price of the product relatively high compared to similar goods and then gradually lowering it
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Product mix ___________ refers to the number of different product lines the company carries
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Module V : Distribution and Marketing Communication Mix
___________ wholesalers carry a wide assortment of products, nearly all the items needed by the customers to whom they cater.
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____________ occurs when independent retailers affiliate with an existing wholesaler to use a standardized storefront design, business format, name, and purchase system
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When a wholesaler sells goods to retailers on credit, it typically assumes the _________involved
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_______ are retail institutions that sell standard merchandise at lower prices by accepting lower margins and selling at higher volume.
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___________ wholesalers concentrate on a narrow range of products and have an extensive assortment within this rang
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The basic objectives of all marketing communication methods is/are -
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________are small stores that carry a limited line of high-turnover convenience good
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_________, retailer-owned or producer-owned wholesaling are owned by member firms to economize functions and offer broad support
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wholesaling is a significant part of __________ due to its impact on the economy,
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_________ occurs if a retailer adds products or product lines that are unrelated to each other
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___________ are also called as stock loading promotions
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_______________ involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services.
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Advertising is a ______________ of marketing communication by a declared communicator.
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Public relations are a _______ of marketing communication without a declared sponsor
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_________ tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product.
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A campaign revolves around -----
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___________ are a category of institutional advertising focused on social-welfare issues such as drunk driving, drug use, and practicing a healthy lifestyle.
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Assignment 2
Case Study: Consumer Buying Behaviour
Consumer buying behaviour is the sum total of a consumer’s attitudes, preferences, intentions, and decisions regarding the consumer’s behaviour in the marketplace when purchasing a product or service. The study of consumer behaviour draws upon social science disciplines of anthropology, psychology, sociology, and economics. Consumer behaviour is a field of psychology that studies the way individuals spend money. Consumer behaviour is an important consideration in fields such as economics and marketing, since understanding how consumers make their decisions can help predict how consumers will react to different situations.
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Market segmentation does not include ?
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Market positioning does not include ?
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Markets in which a large proportion of customers have similar needs for a product is known as ?
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Markets made up of individuals or organizations with diverse product needs for products in a specific product class , is known as ?
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Marketers select a _________ in which they divide the total market into different segments based on customer characteristics
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