NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
Internal Assignment Applicable for June 2019 Examination

Case:
M/s Chai ki pyaali is a new startup serving hot tea to customers. The company has 30 different varieties of tea and it also sells food items that adds more revenue to the overall profit. The company has a unique cup design and the store layout and design is vintage. The company has opened 50 stores across India and has a plan to open 100 more stores in another two years. The expansion plan is in place and the execution needs to be monitored. The Chai ki pyaali head office is in Mumbai.
Mr. Shravan is the person who started the tapri (small road side sales booth) business and is now the owner of Chai ki pyaali chain. All the employees are very happy with Shravan and his managing skills. Before taking any decision he consults all his managers. He shares his ideas with them and also loves to hear their ideas too. He is always keen on learning new modern management principles and practices.
Mr. Shravan hires you as a Business Manager so that the modern day management practices can be implemented properly.
1. How will you implement 5S in Chai ki Pyaali stores across India which will improve the overall efficiency of the organisation? (10 Marks)
2. Explain various social responsibilities that this business will have towards interest groups?
(10 Marks)
3. Based on the case given:
a. Identify any five Henry Fayol principles that can be implemented in the Chai ki Pyaali business. (5 Marks)
b. Explain any three types of leadership styles and identify the leadership style adopted by Mr. Shravan. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for June 2019 Examination

1. The manager must praise an employee in public and censure in private. Discuss this statement with the help of Albert Bandura’s Social Learning Theory.

2. The Trait theory of leadership asserts that leaders are born not made. According to these theories leaders have common personal or behavioural characteristics accounting for leadership effectiveness. Do you agree with the same? Support your answer with proper justification for the same. Conclude by expressing which theory explains leadership the best.
(10 Marks)
3. Karan is an HR Manager and his team comprises of 6 members excluding him. Everyone in his team has extremely congenial relations to the extent that during brainstorming session they blatantly support each other. Though it is a sign of a close knit team but Karan feels that this kind of extreme harmony is killing the creativity of the team. Karan wants some kind of spur in the team’s creativity. Karan is in a dilemma.
a. Suggest any two methods of stimulating functional conflict in Karan’s team. (5 Marks)
b. In case the conflict becomes dysfunctional, also suggest two methods through which Karan can manage the same (dysfunctional conflict). (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for June 2019 Examination

1. Assume you plan to purchase a new car for personal use. This will be the first car that you will be purchasing. Discuss various steps of consumer buying process that will be involved in purchasing a car.

2. M/s Furnideas wishes to sell furniture in the Indian Market. The company is known for their innovative ideas in furniture. The company has a global presence in selling furniture. The company sells to High, Middle and Lower Income group in different countries based on the segmentation. Furnideas appoints you as a consultant to guide them on types of segmentation that they should use for their furniture. (10 Marks)
3. M/s Furnideas (as given in question 2) wants to promote its brand and products to create awareness and increase the sale of its products
a. Explain various promotion mix tools that you will use for M/s Furnideas to create awareness about the brand and products. (5 Marks)
b. Explain any three online marketing tools that you will use to increase the sale for M/s Furnideas. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for June 2019 Examination

1. “In the monopolistic competition, a few firms sell differentiated products” Explain
this statement by highlighting important features of this kind of a market.
Substantiate your answer by a live example. Also explain how the equilibrium in
this kind of a market is different from a long run equilibrium under perfect
competition.

2. Complete the hypothetical table below and explain in brief, the behaviour of each
type of cost. (10 Marks)
Quantity Total
Fixed
Cost
Total
Variable
Cost
Total
Cost
Average
Fixed
Cost
Average
Variable
Cost
Average
Total
Cost
Marginal
Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900
3. a) What are the practical uses of the concept of price elasticity of demand for
different stakeholders in the production process? (5 Marks)
b) Distinguish between the shift and movement in the demand curve.
Explain any five factors which would bring about a shift in the demand
curve for Maggie noodles. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Accounting & Analysis
Internal Assignment Applicable for June 2019 Examination

1. An investor wants to tests the financial position of Asian Paints Ltd. Thus, he wants to assess the short term liquidity as well as long term solvency. Discuss the four relevant ratio’s which he will definitely look into.

2. Discuss the components of Other Income under the statement of Profit and Loss accounts of any Indian Corporate. How other income is different from revenue from normal operations under the vertical format. (10 Marks)
3. The following information is provided by a dealer in computer chips. The dealer follows FIFO method for valuing stock, calculate from the following figures –
Date
particulars
April 1, 2019
Opening stock 750 chips @Rs1550 per chip
Purchases
April 10, 2019
1000 chips @Rs1750 per chip
April 20, 2019
1650 chips @ Rs1875 per chip
Sales
April 15, 2019
900 chips @Rs3000 per chip
April 16, 2019
1950 chips @ Rs 3250 per chip
a) Cost of goods available for sale (5 Marks) b) Gross profit (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for June 2019 Examination

Today companies are using various touch-points to interact with their customers constantly. These customers are responsible for spreading electronic word-of mouth thereby influencing others. You’re the owner of Snackathon, a subscription service that delivers snacks to homes and offices. Snackathon partners with grocers and other businesses and also sells directly to consumers. As an organization that has traditionally been dealing with customer’soffline, you realize the need to move online and dive deeper into analytics that help you understand why your customers left, if they’re thinking about leaving, and how you can work to keep them on board. What are the pros and cons of using analytics to engage with customers effectively? Justify your standpoint. (10 Marks)

2. 10 Street Café is a chain you have started from scratch a few years ago. After breaking even, recently your cafés are gaining popularity and you are expanding your business. The growth is rapid and your staff seems unprepared for the increase in volume of customers and managing the interactions smoothly. On hiring a consultant to help you improve your customer experience, he recommends to invest in a Customer Relationship Management (CRM) system. As a consultant, how would you point out the benefits of CRM system to the client and highlight points to ponder before and during the implementation of such a system? (10 Marks)

3. Technology at the dining table (apps like Uber Eats, Swiggy, Zomato) is gaining firmer ground in India. Placing orders for food online is popular, especially among millennials, leading food delivery platforms to embrace analytics in a big way to better read fast-changing consumer behavior, minimize errors and enhance customer experiences. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, competitive pricing, quick delivery, variety of restaurants on-board, simple user interface and availability across different platforms.

a. How do you think these companies use analytics to give customers a great experience, unlock business growth and drive operational efficiency? (5 Marks)
b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers? (5 Marks)
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