1st Block Assessment: Marketing Management (EDL 202)-Semester II
1st Block Assessment
Question 1
The effective strategic planning of Amul is reflected by :
Amul has effective distribution strategy
Amul's brute dominance created a big entry barrier for others
Amul butter is processed at 8 plants
None of above
Question 2
Amul butter success stories rests on
massive distribution network
Effective advertising ans sales promotion
value for money
All of the above
Question 3
"The path breaking success of ""utterly butterly delicious"" campaign rests on"
Effective pricing strtaegies
Advertsing and sales promotion department
Effective distribution system
None of the above
Question 4
"Amul "" ensure that their distributor's strive to improve the network, availability, market presence"", states ________core concept of marketing"
Selling
Marketing
Production
Product concept
Question 5
Pick the odd one out:
Amul hoardings continue to dot the skies
Amul hoardings campaigns are also in Guinness Records
Amul enjoys tremendous distribution network edge
Gained lot of popularity through Bus Hoardings
Question 6
___________is the country's largest dairy marketing organisation as
mentioned in the case
The Bombay Milk plant
The Nagpur Milk Refinery
The Gujrat Co-operative Milk
None of the above
Question 7
Amul Butter - A marketing success story depends upon
Its deep rooted distribution and as well as value for money products
Making Amul as not an expensive drink
All of the above
Amul offers the availability several alternatives of butter to consumers.
Question 8
""" They need to ensure that the same quality product is available to a
consumer at his nearest outlet and in the pack sizes required by him""
highlights _________core concept of marketing"
None of the above
Production concept
Product concept
Both a & b
Question 9
"Amul Butter - A marketing success story, strongly emphaises most on the
following concept"
Marketinh concept
Social concept
Selling concept
Production concept
Question 10
""" During the chinese aggression in 1962 Amul diverted all milk and milk
powder collected to the army to meet their requirement"", highlights
_________concept of marketing."
Marketing concept
Societal concept
Poduction concept
None of the above
Quiz Score: 100 out of 100
2nd Block Assessments
Case Study
Question 1
Complan's competitor's include
All of above
Bournvita
Horlicks
Viva
Question 2
Complan decided to ___________against horlick's.
enter new markets
Reposition
offer different sales promotion
market
Question 3
"""Your body needs 23 vital foods every day. Check how many do other food drinks give"". The complan used ___________positioning strategy."
positioning by target user
None of the above
positioning by usage occasion
positioning by competitor
Question 4
Which of the following statement is true
Complan was liked by children
Complan was never related to a medicine
All of the above
Complan's price was almost doubled that of horlicks
Question 5
Complan tried the following positioning strategy
positioning by target user
positioning by competitor
All of the above
positioning by usage occasion
Question 6
Which of the following most recent re-positioning led to increase in complan's sale
Competitor's positioning strategy
None of the above
narrower positioing strtaegy on growing childern
Ethical positioning strategy
Question 7
As per the case the following factors influenced the behaviour of consumer's buying complex
personal
Social
Cultural
All of the above
Question 8
Consumers of Complan must havr passed through the following sequential stages in the buying decision process
None of the above
"Information search, evaluation of alternatives, need recognition, purchase decision and post purchase decision."
"Purchase decision, Information search, evaluation of alternatives, need recognition, and post purchase decision"
"need recognition, Information search, evaluation of alternatives, Purchase decision, and post purchase decision"
Question 9
Marketing research helped the complan to
All of the above
Highlight the like and dislike of taste
Highlight the importance of Complan by making it a complete nourishment drink
Highlight the relationship of price and product
Question 10
"The strength of the marketing leader Horlicks, is highlighted by"
Its appropriate pricing strategy
Increase in sales
Effective positioning strategy
All of the above
Quiz Score: 100 out of 100
3rd Block Assessments
Case Study
Question 1
What strategies should be adopted by HLL at marurity stage to counter ITC entry
Marketing mix Modification
Market modification
Product modification
All of above
Question 2
"""The company HLL is planning to make Annapurna atta a national brand"" is an marketing strategy in Product life cycle of"
Product modification
Market Modification
market mix modification
None of the above
Question 3
"Most of Hindustan Lever Limited innovations in the ready to eat segment and instant foods , failed at ______stage of Product life cycle"
Test marketing
commercialisation
Product development
idea generation
Question 4
"""HLL had withdrawn atta from the north Indian markets"" reflects the ___________stage of Product life cycle"
Maturity
Growth
Decline
Introduction
Question 5
"The ITC company lets assume has 3 atta variants, 2 biscuits variants, 2 spices and 5 ready to eat food products.Mark the correct option"
Product width =3
Product Length =12
None of the above
Product Depth = 4
Question 6
Nokia's pricing strategies aims to fulfill the following objectives:
All of the above
Ensure a specified target sales for different segments
Profit maximization
maintain price leadership
Question 7
"Among the various brands mentioned in the ""Noika Pricing Strategy"", modern Nokia 9500 communicator follows the ________pricing strategy."
Rip-off strtaegy
Economy strategy
Medium-value strategy
Premium strategy
Question 8
"""Nokia leveraged its pricing strategies to appeal different segments uniquely"", mark the correct option based on this statement"
For low-end segment it presents a low-technology product
For top end segment presents a classy product
None of the above
For middle segment it presents a costly product
Question 9
Nokia follows the _________pricing strategy
both a&b
Psychological pricing strategy
Competition oriented pricing
Demand/market based pricing strategy
Question 10
Pricing strategy of Nokia is an outcome of
Kept a future market vision
Technological Innovation
Continuous Innovation
All of the above
Quiz Score: 100 out of 100
4th Block Assessments
Case Study
"Our biggest challenge is not how to expand the market in India, but how to convince the indifferent Indian consumers about the world-class quality of Amway Products. The quality of the product is Amway's strength."
- Sudershan Banerjee, CEO & MD, Amway India in 1999.
A Dream Gone Awry In the late 1990s, the global direct selling giant Amway had to contend with increasing doubts regarding its survival in India. The company that had become synonymous with network marketing or multi-level marketing (MLM)1 the worldover was beset with problems.
Media reports were quick to point out Amway's failure to sell the basic concept of direct selling to the Indians. Though the company managed to rope in a substantial number of distributors, the attrition rate was at an alarming high of 60-65%. Most of the products that the distributors bought, they consumed themselves. Estimates put the percentage of self-consumption at almost 50-60% of the total volume. (There were rumors that some distributors enrolled just to take advantage of the distributor's margin of 18-30%). In the initial stages, when trials were the only criterion, this worked well. However, this self-consumption did not translate into repeat purchases. This was because the percentage of 'active' distributors at any given point
of time remained at a low level of 35-40%.
A Dream Gone Awry Contd...
Many people who joined in the initial frenzy returned the product kits within the first month. Company sources claimed that the returns constituted just 1% of the total strength, but rivals and ex-employees put the figure at over 5%. Of the total distributors, only about 10% showed reasonably high levels of activity. To top it all, Amway was burdened with an image that had little basis in fact. Its products began to be perceived as being very expensive and meant only for the premium segment. This was identified as the single biggest reason for the high attrition rate. What was overlooked was the fact that almost all Amway products were concentrates.
When used in the proper diluted form, the cost per use of each product worked out to be at par with (and in some cases, even lower than) the nearest competitor's products. For instance, the product named LOC (priced above Rs 320 for a 1-liter pack), when diluted gave around 165 bottles. The cost per usage was thus very low. Either the distributors were themselves not aware of this fact, or they were unable to communicate
this to the customers.
Since the distributors themselves were unsure about the price-value equation of the products they were selling, they could not effectively convince the consumers either. Amway also had to contend with customers complaining of poor customer service on the part of the company.
Analysts commented that as long as the volume of products that moved through the network was high, network market such as Amway were satisfied. Even though customers complained of the lack of services, the company deemed it more beneficial to go for higher salesforce motivation programs rather than undertake customer service initiatives. This was largely due to the fact that the company was almost never involved directly with the end-consumers and the sales volumes were the end of all discussions.
Making of the Dream
Privately held by the DeVos and Van Andel families of US, Amway, short for American Way, was set up in 1959. Amway and its publicly traded sister companies supported 53 affiliate operations worldwide. About 70% of Amway's sales were outside North America. With over 12,000 employees around the world, Amway was renowned for its strong R&D centre in Michigan, which had 24 laboratories.
Amway was present in over 80 countries and its manufacturing plants were located in US, Hungary, Korea,
China and India. The company had over 3 million distributors across the world. Besides its direct selling portfolio of 450 products, Amway promoted around 3,000 products through catalogue sales2 as well. Amway had received permission from the Foreign Investment Promotion Board (FIPB) in 1994, to invest $15 million in the Indian operations and to source products from India. The company began with identifying small and medium-scale companies to source its products from. Commercial operations began in May 1998 with a partnership arrangement with Network 21, a company, which acted as a support system and assisted in organizing training, seminars and meetings.
Besides its extensive internal research efforts before entering India, Amway also conducted market research through agencies such as Pathfinders and ORG-MARG. Though prior to its entry into India, Amway did recognize the need for a special India-specific pricing strategy and eventually there were just a few marginal cuts in the prices, which were still almost 20% higher than those of the competing FMCG products.
The company began with appointing distributors in the country by adopting the 'NRI sponsored' by getting NRIs to rope in their friends/relatives in India into Amway distributorship. These distributors were duly provided with starter business kits containing products, training material, and sales literature.
The company's introductory product range comprised four home care and two personal care products, made available to distributors at the Amway Distribution Centers (ADCs) or through tele-service. A significant portion of Amway's investment was on transferring state-of-the-art technology and processes to third-party manufacturers from the small and medium-scale sectors for the indigenous production of its product range.
Amway assisted its three manufacturing partners, the ISO 9001-certified Jejuplast at Pune, Naisa Industries at Daman, and the Hyderabad-based Sarvotham Care, to achieve benchmarking levels of product development, engineering and quality. These facilities were equipped with advanced machinery and world class technologies for production, packaging, and water filtration. Amway scientists and engineers at the India Technical Centre provided assistance in the processes of technology transfer and quality control. The company supported its independent distributors with five full service ADCs at New Delhi, Bangalore,
Chennai, Calcutta and Mumbai. ADCs operated as product selection centers for Amway's entire product range and as training centers for distributors. Amway appointed Sembawang Shriram Integrated Logistics, and Mumbai-based First Flight Couriers as its total logistics partners for home delivery of Amway products
across 151 cities in the country. Amway's domestic operations fell into five areas - personal care, homecare, nutrition, cosmetics and home
tech. The company introduced India-specific products, in pursuance of its go 'glocal' philosophy. Also, for the first time in its history, Amway utilized media advertising to promote its products. In the beginning, Amway had to deal with the negative attitude of many Indians to direct selling. Direct selling was typically seen as unwelcome, an intrusion into one's privacy. This was true to a certain extent. Sales people often used a 'hardsell', the product quality was sometimes poor and most importantly, the salespeople were poorly trained and lacking in motivation. However, Amway changed all this radically and a significant change was brought
in the field. Amway was able to break the time tested and traditional distribution set-up of manufacturer-distributorretailer- consumer. Within 11 months, Amway became the country's largest direct selling company and after two years of the commercial launch, Amway's distributor base crossed the 200,000 mark. Its strengths were clearly manifested in the aggressive product launch plans, its products which claimed to exceed consumer expectations, the 'money back' policy, and a distribution network spread across 26 cities servicing more than
306 locations. In 1999, Amway reported a sales figure of Rs 100 crore. Reacting to reports stating this as a 'below-expectations' figure, company sources commented that the concept of network marketing had not been a constraint for Amway.
The then CEO & MD Bill Pinckney commented, "The direct selling model is not new to India. What's new is the structure. And while it's true that consumers do not rush in to buy an Amway product, network marketing works as a low-key approach and evolves over time." However, the problems like distributor attrition, a false 'premium' image and customer dissatisfaction soon began surfacing. Amway could not sit back and let competitors like Oriflame, Avon and Modicare take advantage of its weaknesses.
Picking up the Pieces Amway soon woke up to the reality that it had to take steps to put its MLM machinery back to the track. For
this, it had to first identify where it had gone wrong. Amway realized that like most direct marketing networks, it had hoped to leverage the global promise of the lucrative business opportunity for its distributors.
Though this made sense in the developed consumer markets of the West, in India, distributors also needed to know the value of the products they were selling, this aspect was overlooked by the company. One of the first 'corrective' measures it took was putting stickers on its products, which clearly indicated the number of
usages very clearly. For instance, it introduced stickers on the packs of its car-wash solution to emphasize the number of washes that a consumer could get per bottle. The idea was to firmly establish the fact of Amway's products being highly concentrated and with very low per usage cost. This practice was later expanded to other products as well. Amway realized that a complicated market such as India needed a focused approach for each of the product categories. To strengthen its product focus,
Amway set up strategic business units. Thus, though Amway had centralized marketing of all products worldwide, its Indian arm appointed category managers for individual product categories.
Amway also decided to focus on the market in the smaller towns. Quick expansion of the distribution network to smaller towns was identified as a major tool to offset the impact of attrition. The gameplan was to reach consumer homes all over directly by making the current distribution system more effective and decentralized.
In early 1999, Amway realized that servicing distributors in 160 cities through its 13 locations was curbing growth due to unavailability of critical infrastructure like networked banks, toll-free phones and multi-service courier companies. The cost of making long-distance calls, the courier companies' refusal to accept cash and the time taken to deliver products were the three major hurdles that Amway faced. The typical direct selling system comprised a central warehouse located close to the manufacturing locations, which sent the products to regional hubs like the metros and then on to the branch offices. As opposed to the traditional
FMCG delivery setup, where the distributors or retailers carried inventory, here it was taken care of by the company warehouses and their region-specific distribution centers.
Long distance calls and courier companies took care of distribution in cities where the company had no presence. However, with these facilities not being upto the mark, Amway decided that it had to effectively handle these issues and rapidly expand its offices in order to capture the growing direct selling clientele in the country.
The company also decided to give incentives to cost and freight agents (C&FAs) who could deliver parcels in the same city within 48 hours outside, in about 72 hours. Amway then planned to tap unemployed youth in smaller towns by subsidizing the entry fee for the starters' sales kit. Amway also offered to finance the sales kits through interest-free loans. It even gave free kits to visually impaired youth in Rajasthan.
But media reports were skeptical about Amway's strategy to use localized strategies for its global products.
This 'gamble' as Amway's biggest test case the world over, they remarked. In a bid to make its products more affordable, Amway introduced value-for-money 'chhota (small) packs' in December 1999. The sachets
significantly boosted sales.
Sachets had two advantages – they helped Amway shake-off the 'super-premium-products-only' tag, and with their lower prices invited consumers from lower income levels to try the products. This was expected to brand penetration. The most significant of Amway's Indian initiatives were its 'Indianisation' efforts.
The company started printing Hindi slogan 'Hamara apna business' (our own business) on its stationery. The company's first product line, Persona, was created specially for the Indian consumers. Amway even named its expansion drives as 'Operation Gaadi' and 'Operation Ghar.' Operation Gaadi was launched in east-Uttar Pradesh where a store was mounted on a truck and made trips to different regions on different days. The project was later extended to West Bengal as well. Operation Ghar was primarily designed to provide better service to the customers as well as to its large family of distributors. Involving an outlay of Rs 15 crore in its
Phase I, Operation Ghar eventually covered 19 state capitals. Operation Ghar was designed to provide five Es - ease of ordering, ease of paying, ease of receiving, ease of returning and ease of
information/operations. Amway also utilized the Internet and electronic kiosks to hook up with its distributors and give them information.
'Network'ing its Way into the Future
By 2004, Amway planned to become a Rs 1000 crore company with a physical presence in 198 centers across India. The company also revealed that by 2002, it would be selling all the 450 Amway products that were available abroad, in India. As part of its plans to tap unexplored markets, Amway announced an ambitious expansion of its distribution infrastructure in Andhra Pradesh, which included setting up a
warehouse. Once the marketing business in urban areas was strengthened, Amway planned to turn tis attention to untapped rural areas as well. Even as Amway was establishing its roots in India, it was already facing troubles abroad. The very concept of network marketing was being threatened by the growing popularity of e-commerce and the Internet.
Through the World Wide Web, manufacturers had the opportunity of engaging in one-on-one direct selling in an even simpler way. This posed a major threat to multilevel marketers. However, the real threat seemed to be the merging of telecom networks with the cable television operators. This brought the customer directly in
touch with the company through telemarketing tools. This would naturally make the salesperson obsolete. Ofcourse, given the pace of developments on the Indian telecommunications front, network marketers could take it easy for least some more years. However, Amway prepared to meet these challenges by taking initiatives to further strengthen its online presence. With Internet usage levels increasing and little spare time for shopping, Amway believed that the Indians
would gradually move to online shopping. But it thought the process would take time, as het pleasure of window-shopping and the actual shopping experience could not be replaced very easily. Amway provided graphics and three-dimensional views in the product display sections on its website. The company also planned to have portals in various Indian languages to ensure wide coverage.
Question 1
Amway products failed to gain growth because of
its percieved to be very expensive
Self consumption by distributor's
All of above
distributor's unsure about price value equation of the products
Question 2
A distribution system rests on
Multi-Level Marketing
Network Marketing
Direct Selling
None of the above
Question 3
Pick the correct statement
Amway planned to concentrate more on salesforce motivation programme rather than on customer services
both a&b
None of the above
Amway had a direct selling portfolio of 450 products
Question 4
Amway relaized that servicing distributors in 160 cities through its 13 locations was curbing growth due to :
Unrelaible multi-service companies
lack of tool-free numbers
Lack of networked banks
All of the above
Question 5
Amway radically and significantly changed the attitude of ______________ among many indian mindsets
Advertising
Social Marketing
All of the above
Direct Selling
Question 6
Distributor attrition rate was tackled by
Expanding the distribution network in larger towns
The distribution system to be made more centralized
All of the above
Teaching distributors to know the value of product
Question 7 0 / 10 pts
Amway realized that the distributors growth was hampered by _______________
All of the above
availability of multi service courier companies
Unavailability of critical infrastructure
Availability of toll free phones
Question 8
Amway great efforts to capture Indian markets constitute the following
Introduction of value for money chhota packs
Long distance calls and courier companies to replace cities where the company had no presence
All of the above
Initiatives for its Indianisation efforts
Question 9
"As per the latest trends, the Amway utilized the ___________ to hook up with its distribution strategy"
None of the above
Social marketing
Pubilicity
Internet
Question 10
The salesperson is negatively effected or has become obsolete because of
Sales Promotion
E-Commerce
Effective marketing publicity
Effective public relationship
Quiz Score: 100 out of 100
5th Block Assessments
Case Study
Question 1
IMC full form is :
None of above
Integrated Marketing Communication
Integrated Marketing Conflict
Internal Marketing Communication
Question 2
As per the case
80% revenus is coming from traditional sources
None of the above
80% revenue is coming from non-conventional sources
20% of revenue is coming from traditional sources
Question 3
As per the case the promotion mix includes :
Direct Marketing
Advertising Agencies
Mobile communication
All of the above
Question 4
The IMC's greatest challenge in today's time is to :
Consumer's ignoring to watch commericals
All of the above
Adapt to the changes of consumer's tastes and preferences
Both a&b
Question 5
Short term incentives to promote sales is called as _____________
Sales Promotion
Personal Selling
Publicity
Public Relations
Question 6
As per the case the key areas of business for IMC includes:
The Internet
Customer Relationship Management
All of the above
Event Management
Question 7
The Multimedia 360 degree approach emphaises on:
None of the above
Understand Your customer by getting as close to the customer as possible
Aggressive advertising
Constructing more ATM's
Question 8
According to the case the key to effective promotion today is:
Engage consumers at multiple touchpoints
Design Effective Promotional Strategies
Spent Maximum on entertaintment Industry
None of the above
Question 9
Today the companies are using effective IMC for growth by:
Repositioning of the advertsing agencies as per the changing scenarios
All of the above
Continuous Contact and engage customer
Rural Intitiatives
Question 10
The marketing/communication industry should forsee the opportunity in the
following new segments:
Retail
Market Activation
Outdoors
Entertaintment Marketing
Quiz Score: 100 out of 100
Full Syllabus Assessment
Case Study
Question 1
Citi Banks different product mix includes
Preferred Visa Card
Diners Club Crad
Preferred MasterCard
All of above
Question 2
"""Citibank also provides personal accident insurance free of cost"", states ____________ concept of marketing"
Customer concept
Production concept
Selling concept
the societal marketing concept
Question 3
Citibank's market leader strategies in the credit card industry rests on __________________ concept
the marketing concept
None of the above
Production concept
Selling concept
Question 4
Citibank's success in the market is due to
All of the above
innovative customer service
sophisticated information system
value addition to the product from time to time
Question 5
Citibank's promotional mix includes
All of the above
Sales Promotion
Advertising
Personal selling
Question 6
The wide product range of Citibank card is successful because of ________________ effective strategy
All of the above
Targeting
Positioning
Segmentation
Question 7
Citibank cards are in the ________________ stage of product life cycle
Maturity
Introduction
Growth
Decline
Question 8
Citibank's new card development begins with
Idea generation
concept development
product development
Business Analysis
Question 9
Citibank owes it success to _________
All of the above
innovative strategies
ability to fast
Tie-up with other companies
Question 10 0 / 10 pts
Citibank's successful value addition strategy can be contributed to :
Citibank's innovative competitive strategies
Citibank's Successful co-branding strategies
Understanding the customer's needs and designing the product accordingly
All of the above
Quiz Score: 100 out of 100
Live Interactive Session Test
Question 1
Marketing Mix consists of
Product, Place, Prospect, Promotion, Principles, People and Physical evidence
Product, Place, Price, Positioning, Process, People and Physical evidence
Product, Place, Price, Productivity, Process, People and Physical evidence
Product ,Place, Price, Promotion, Process, People and Physical evidence
Question 2
Companies want to generate------------- and ----------------from the customer
need, desire
desire, demand
want, demand
want, desire
Question 3
Marketing and sales are the same
Yes
No
Maybe
IN some cases
Question 4
Black Box Model of Consumer Behavior is associated with
Philip Kotler
Michael Porter
Al Ries and Jack Trout
Howard-Sheth
Question 5
Post purchase, a dissatisfied customer is facing
spacial convenience
cognitive dissonance
subsequent monitoring
customer aggravation
Question 6
During consumer purchase process External factore include: Marketing Mix andEnvironmental factors
Yes
No
could be
both 1 and 2 options
Question 7
The product has many layers. The inner most one is
Basic
Expected
Core
Potential
Question 8
Capital goods are_________products and Specialty goods are ___________
tangible, consumer
consumer, industrial
industrial, consumer
variable, consumer
Question 9
Stages of Productlife cycle are
Innovatation
Introduction
Introduction
Introduction
Question 10
The true business of every company is to make and keep customers- Quote
is attributed to which management guru?
Philip Kotler
Malcolm Gladwell
Peter Drucker
Sethin Godin
Question 11
The customer lifecycle in CRM has the following stages:
reach, attention, conversion,retention and loyalty
reach, acquisition, consumer-centricretention and loyalty
reach, acquisition, conversion, retention and loyalty
reach, attachment, conversion, retention and loyalty
Question 12
The three types of CRM are
Operative, Analytical and Collosal
Operational, Affective and Collaborative
Operations, Analytic and Cllobarative
Operational, Analytical and Collaborative
Question 13
_________________is the practice of collecting information about a user's online activity
Online Behaviour Advertising
Data Collecting Advertisng
Private Online Advertising
Online Personal Advertising
Question 14
When the organization, the technology service provider, and the digital
agencies work together is called________________
Team Action Environment
Collaborative Environment
Group Benefit Environment
Collective Collaboration
Question 15
SEO stands for __________________________
Search Entity Optimization
Search Engine Optimize
Search Electric Optimization
Search Engine Optimization
Quiz Score: 150 out of 150
Course Summary:
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Module I: Introduction
1st Module Assessment
The most popular source of short-term funding is:
Select one:
Which of the following is NOT an element of financial management?
Select one:
External sources of finance do not include:
Select one:
Debt capital refers to:
Select one:
The present value of an annuity of INR. 3000 for 15 years at 4.5%p.a CI is
Select one:
Profit Maximization is the main objective of business because:
Select one:
Ali baba borrows INR. 6 lakhs Housing Loan at 6% repayable in20 annual in statments commencing at the end of the first year .How much annual payment is necessary.
Select one:
To achieve wealth maximization, the finance manager has to take careful decision in respect of:
Select one:
Management of all matters related to an organisation’s finances is called:
Select one:
The most important goal of financial management is:
Select one:
A bank quotes a stated annual interest rate of 4.00%. If that rate is equal to an effective annual rate of 4.08%, then the bank is compounding interest:
Select one:
The following statements relate to various functions within abusiness. 1 The financial management function makes decisions relating to finance 2 Management accounts in corporate non-monetary measures. Are the statements true or false?
Select one:
A government follows an expansionary monetary policy. How would this typically affect businesses?
Select one:
Which of the following are money market instruments? 1-Certificate of deposit 2- Corporate bond 3- Commercial paper4- Treasury bill
Select one:
As the economy booms and approaches the limits of productivity at a point in time, a manufacturing business would typically feel which one of the following effects?
Select one:
A client requires £100,000 one year from now. If the statedannual rate is 2.50% compounded weekly, the deposit needed today is closest to:
Select one:
The value in six years of $75,000 invested today at a stated annual interest rate of 7% compounded quarterly is closest to:
Select one:
:
Module II: Financing Decision
2nd Module Assessment
The genesis of financial risk lies in …………….
Select one:
There is a reciprocal relationship between ……………….
Select one:
Financial Leverage is calculated as:
Select one:
A firm is said to be financially unlevered if the firm has ……….
Select one:
Which of the following is not a generally accepted approach for Calculation of Cost of Equity?
Select one:
Which of the following cost of capital require tax adjustment?
Select one:
The term "optimal capital structure" implies that combination of external equity and internal equity at which ………………..
Select one:
Operating Leverage is calculated as:
Select one:
Net Income Approach to capital structure decision was proposed by …….
Select one:
A .M.H. Miller and D .Orr
Which of the following sources of funds is related to Implicit Cost of Capital?
Select one:
Which of the following is not an assumption of the capital as set pricing model (CAPM)?
Select one:
A firm's optimal capital structure:
Select one:
If DOL is 1.24 and DFL is 1.99, DCL would be:
Select one:
If EBIT is INR. 15,00,000, interest is 2,50,000, corporate tax is 40%,degree of financial leverage is
Select one:
A firm has EBIT of INR. 50,000. Market value of debt is INR. 80,000and overall capitalization rate is 20%. Market value of firm under NOI Approach is:
Select one:
Financial break-even point is that level of EBIT at which ………….
Select one:
Company X issues 11% bonds of INR. 100 for an amount aggregating INR. 200,000 at 10% premium, redeemable at parafter 5 years. Corporate tax rate is 35%. The cost of bonds would be:
Select one:
b.5.20%
.
.
Module III: Investing Decisions – Capital Budgeting and Working Capital Management
3rd Module Assessment
A point where profile of net present value crosses horizontal axisat plotted graph indicates project
Select one:
With respect to NPV, which of the following is incorrect?
Select one:
The discount rate which forces net present values to become zero is classified as
Select one:
In mutually exclusive projects, projects which are selected for comparison must have
Select one:
Which of the following is the danger of too high amount of working capital?
Select one:
Payback period in which an expected cash flows are discounted with help of project cost of capital is classified as
Select one:
A firm following an aggressive working capital strategy would:
Select one:
Which of the following features is not associated with capital budgeting decision?
Select one:
In a single projects situation, results of internal rate of return and net present value lead to
Select one:
c .same decisions
Which of the following is not considered by Miller-Orr Model?
Select one:
To financial analysts, "net working capital" means the same thing as __________.
Select one:
Number of years forecasted to recover an original investment is classified as
Select one:
The term mutually exclusive investments mean:
Select one:
In proper capital budgeting analysis we evaluate incremental
Select one:
What is the Internal rate of return for a project having cash flows of INR. 40,000 per year for 10 years and a cost of INR.2,26,009?
Select one:
The proprietors fund is INR. 45,00,000 and ratio of fixed assets to proprietors fund is 0.75. What will be the amount of Net Working Capital?
Select one:
Assume cash outflow equals INR. 1,20,000 followed by cash inflows of INR. 25,000 per year for 8 years and a cost of capital of 11%. What is the Net present value?
Select one:
Module IV: Dividend Decision
he residual theory of dividends suggests that dividends are_________ to the value of the firm
Select one:
Mature companies having few investment opportunities will show high pay out ratios, this statement is:
Select one:
Which one of the following is the assumption of Gordon’s Model:
Select one:
Which of the following is the limitation of Linter’s model:
Select one:
Which one of the following activities is outside the purview of dividend decision in financial management?
Select one:
Which of the following is the irrelevance theory?
Select one:
Some company may pay dividend in the form of asset that it is holing and which is superfluous for it is called ____________dividend.
Select one:
What should be the optimum Dividend pay-out ratio, when r =15% & K e = 12%:
Select one:
If the company’s D/P ratio is 60% & ROI is 16%, what should be the growth rate:
Select one:
Which type of dividend payment policy has the advantage that if the firm’s earnings drop, dividends will still be maintained at are latively constant level?
Select one:
When the firm does not pay out fixed dividend regularly, it is_____ dividend policy.
Select one:
The factors involved in setting a dividend policy include all of the following EXCEPT
Select one:
Modigliani and Miller, recognizing that dividends do some how affect stock prices, suggest that positive effects of dividendincreases are attributable
Select one:
Gordon’s “bird-in-the-hand” argument suggests that
Select one:
policy.
The dividend policy must be formulated considering two basic objectives, namely
Select one:
The purpose of a stock split is to
Select one:
At the quarterly meeting of Tangshan Mining Corporation, he don September 10th, the directors declared a $1.00 per share dividend for the firm’s 100,000 shares of common stock outstanding. The net effect of declaring and paying this dividend would be to
Select one:
Module V: Valuations Concepts
5th Module Assessment
Which of the following is not a characteristics of GDR :
Select one:
ROI (Return on Investment) can be decomposed into the following ratios:
Select one:
Investment decision is concerned with :
Select one:
Investment in a project is 200 lakhs and Net Present Value is 70lakhs. Then the amount of inflows is :
Select one:
Which of the following is not one of the three fundamental methods of firm valuation?
Select one:
Which of the following is not a source of fund?
Select one:
Which of the following statements is correct?
Select one:
D .Interest Coverage Ratio depends upon Tax Rate.
What is the value of the firm usually based on?
Select one:
B .The value of assets plus liabilities.
SPO refers to _________________, the second and subsequent time a company raises money from the public directly.
Select one:
g Share holdersf wealth h in a firm is reflected by:
Select one:
Corporate wealth maximization is the value maximization for_____
Select one:
Which of the following defines the market to book value?
Select one:
Book value of assets includes
Select one:
Shareholders wealth increases with the increase in ___
Select one:
Which of the performance evaluation methods takes into consideration tax effects?
Select one:
If a company has a share price of $100 and its earnings per share averaged $2, what is its P/E ratio?
Select one:
c.60
Which of the following best describes "Market Value Added"?
Select one:
D .The difference between the market value of the firm and the amount of contributed capital.
Assignment 2
Case Study
X Ltd. has 10 lakhs equity shares outstanding at the beginning of the accounting year 2016. The appropriate P/E ratio for the industry in which D Ltd. is 8.35. The earnings per share is R s. 15in the last twelve months and current P/E ratio for the company
is 10. The EPS is expected to be R s. 20 at the end of the accounting year and the company has an investment budget of R s. 4 crores. Based on M-M approach calculate the market price of share of the company.
(a) When the Board of Directors of the company has recommended R s. 8 per share as dividend which is (i)declared, and (ii) not declared.
(b) How many new shares are to be issued by the company at the end of the accounting year when (i) the above dividends are distributed, and (ii) dividends are not distributed.
(c) Show that the market value of the shares of the company at the end of the accounting year will remain the same whether dividends are distributed or not declared.
Price per share at the end of the year when dividend is not declared (i.e. D1 = 0):
Select one:
Price per share at the end of the year when dividend is declared (i.e. D1 = 8):
Select one:
How many new shares are to be issued by the company at the end of the accounting year when the above dividend are distributed,
Select one:
How many new shares are to be issued by the company at the end of the accounting year when dividends are not distributed.
Select one:
Valuation of the firm when dividend is not paid OR paid
Select one:
Module I: Commercial Laws
1st Module Assessment
If the consent is obtained by mental pressure, it is known as:
Select one:
An agency agreement relationship can be established by:
Select one:
Promissory Note is:
Select one:
d Is an unconditional Promise
The Sale of Goods Act 1930, deals with the contract of:
Select one:
When the Indian contract act introduced?
Select one:
Future goods mean goods produce or manufactured or acquired by the seller:
Select one:
In cases where presentment is compulsory and the holder fails to present the acceptance, _____is/are discharged from the irliability to him:
Select one:
According to Section 2(h) of the Contract Act, a contract is:
Select one:
Goods owned or possessed by the seller are called:
Select one:
In which Negotiable instrument there are three parties:
Select one:
Which one of the following is correct?
Select one:
Where a stipulation in a contract is essential to the main purpose of the contract. It is called:
Select one:
Who among the following cannot cross a cheque:
Select one:
A contract in which the obligation of both the parties is outstanding and a contract in which the obligation is to be performed in the future are respectively called:
Select one:
To whom of the following, payment of the amount due on a promissory note, bill of exchange or cheque must be made in order to discharge the maker or acceptor
Select one:
Section 4(3) of the Act says that “where under a contract of sale the property in the goods is transferred from the seller to the buyer, then it is known as_____”
Select one:
If only a part of the amount of the instrument is endorsed, it is a case of an _______ endorsement which purports to transfer to the endorsee only a part of the amount payable, or which purports to transfer the instrument to two or more endorseesseverally, is not valid.
Select one:
Module II: Partnership
2nd Modulle
The application for registration of a firm shall be a companied by the prescribed fee, It shall state:
Select one:
A person who is entitled to a share of the profits from a partnership firm is known as:
Select one:
Partnership Act 1932 came into force on:
Select one:
What is a document that outlines in details the terms, right sand responsibilities of all the partners in a partnership firm?
Select one:
Limited Liability Partnership Act, was established in year:
Select one:
Two or more persons are required to file an incorporation /registration documents for incorporating an LLP with the _________ in the State in which the registered office of the LLP is situated.
Select one:
a .Registrar of Companies
Clear my choice
Under the LLP Act, there should be a minimum of at least ___partners in an LLP
Select one:
A partnership deed contains the details associated with
Select one:
What is an association of two or more persons to carry on, as co-owners, a business and to share its profits and losses?
Select one:
A limited liability partnership (LLP) is a ____________between at least two business partners.
Select one:
Every partner of an LLP for the purpose of its business is a/an________ of the LLP but is not an agent of other partners.
Select one:
In the case of a Limited Liability Partnership, the liablity of a partner is:
Select one:
Who is a person who takes part in an undertaking with an other or others, especially in a business with shared risks and profit?
Select one:
Persons, who subscribed to the___________ at the time of incorporation of LLP, shall be partners of Limited Liability Partnership (LLP).
Select one:
A limited liability partnership (LLP) contains the features of:
Select one:
Power of Partner includes
Select one:
Which one is not true test of Partnership Act -1932.
Select one:
Module III: Companies Act, 2013
3rd Module Assessment
The shares of a _______________ company can be freely
transferable
Select one:
As per Section 203 (1), every company belonging to such class
or classes of companies as may be prescribed shall have the
following whole-time key managerial personnel —
Select one:
and in their absence, a Whole-Time Director
A company may adopt all or any of the regulations contained
in the model articles applicable to such a company.
Select one:
When did The Companies act 2013, come into force?
Select one:
The company shall furnish to the Registrar verification of its registered office within a period of ________ off its incorporation in such manner as may be prescribed
Select one:
Which of the following is the Principle of Corporate Governance?
Select one:
The memorandum of a company is dealt under ?
Select one:
The minimum number of members that required while you are registering a public company is___
Select one:
Which section of Companies Act, 2013 states that SEBI has powers to regulate Issue and transfer of securities?
Select one:
A copy of the ________________ must accompany each from of application for shares offered to the public
Select one:
Section ______________ of the Companies Act, 2013imposes a _____________obligation on every company to cause minutes of all proceedings of general meetings, board meetings and other meeting and resolution passed by post all ballot
Select one:
c.119; non-statutory
At least one woman director is required for ____________
Select one:
State whether true or false:
Select one:
As per Section 196(3), ________________ the employment of any person as managing director, whole time director or manager
Select one:
Board of Directors of Centra a Tech Limited desires to appoint Nipun, aged 22 years as the Managing Director of the company. Nipun is currently a director and the son of Ramesh, the immediate Managing Director who expired in a car accident .State whether Nipun can be appointed as Managing Director
Select one:
Which of the following is a not true statement about Director Identification Number?
Select one:
The duties of the liquidator include:
III. distribution of funds to shareholders.
Select one:
Module IV: Consumer Protection Act 1986
4th Module Assessment
The quasi-judicial machinery set up at the highest level for redressal of consumer disputes is:
Select one:
As per section 2(1)(b) of Consumer Protection Act 1986,"complainant" means
Select one:
In case a consumer is not satisfied with the order passed in the State Commission, he can further make an appeal in the National Commission within a time period of
Select one:
When was the Consumer Protection Act passed in India?
Select one:
What can be the maximum claim amount at the district level of the consumer court?
Select one:
The total number of rights given to consumers as per the consumer protection Act is
Select one:
___ is one of the redressal agencies for redressing consumer grievances
Select one:
In case of death of a consumer who can prefer compliant under Section 2(1)(b) of Consumer Protection Act 1986
Select one:
Why do we need to have set rules and regulations for consumer rights?
Select one:
___ implies safeguard against anti-consumer trade practices of producers and traders
Select one:
On receiving the complaint the forum will direct the opposite party to answer on that within ____ days and may extent the period for _________________ more days
Select one:
Which of the following is not a function of Consumer Protection Councils?
Select one:
Which of the following are the ways and means of consumer protection?
Select one:
The consumer has a right to get relief in case of defective he right goods or deficient services as per the________________
Select one:
Naina, her husband and her two minor daughters were travelling from Mumbai to Delhi, availing a company’s flight services in 2018. The airlines had issued boarding passes to all of them. Naina claimed in her plea that the airlines left all her family at the Mumbai Airport without informing them, despite their being in the airport premises. The family had to stay in a hotel and purchase new tickets the next day. The State Consumer Disputes Redressal Commission (SCDRC). On hearing the plea, asked an airline company to pay ?50,000 to Naina and her family. Identify the right of consumers being exercised in the given case.
Select one:
Yash had severe pain in his throat, so he called up the doctor and asked for a telephonic advice. The doctor prescribed him as achet of Throat Reliever Hot Sip. He asked his servant to get asachet from a local chemist with a cash memo. After consuming the sachet, he started feeling more ill, so he picked up the empty sachet and started reading the label. To his utter dismay, the sachet had already expired last month. Which of the following remedies is not available to him any longer as a consumer?
Select one:
Ranjan bought a bottle of soft drink of a famous beverage company and found a gutka pouch floating inside the bottle .He forwarded a legal notice to the company, accusing it of the deficiency in service that could cause health hazard to the consumer. Identify the right of consumer being violated in the given case.
Select one:
Module V: Miscellaneous Themes
5th Module Assessment
Intellectual Property Rights (IPR) protect the use of information and ideas that are of
Select one:
Copyright is a ....
Select one:
The following can be patented
Select one:
Trade mark
Select one:
person from those of others
What is the punishment for hacking of computers?
Select one:
Digital signatures created and verified using_____________
Select one:
Which Act in India focuses on data privacy and information technology?
Select one:
The following can not be exploited by assigning or by licensing the rights to others
Select one:
Which is the appeal court on the orders issued by Cyber appellate tribunal?
Select one:
Hacking means:
Select one:
that person’s identity
The Section deals with legal recognition of electronic records is_______
Select one:
Symbol of Maharaja of Air India is
Select one:
Who is the true and first inventor ?
Select one:
Copyright registrar and copyright board are ……………….. Authority
Select one:
Proprietor of which trademark shall not be entitled to in statute any proceeding to prevent or to recover damages for the infringement ?
Select one:
Which are the advantages of E-Governance from the following:
Select one:
Hackers usually used the computer virus for ______ purpose
Select one:
Assignment 2
CASE STUDY
Vicky and Mahi are two friends. They form a partnership to start a bussiness of flavoured Milk Shakes & few other Milk products. They hired a graphic designer & mutually finalised a logo for their brand & get it registered as well. Raj is an owner of a milk producing company. He counter offered Vicky via e-mail to use Milk from his company to prepare those milk products which was accepted by Vicky. While preparing the Milk products Vicky realised that the quality of Milk was not up to the mark & told the same to Mahi. Stating the facts Mahi wrote an email to Raj &requested to provide the compensation immediately for the same as they have suffered huge loss by wasting a lot of ingredients as well in the process of preparing the milk product which could not be made due to stale milk. They have wasted their time, energy & money. This incident has caused them mental agony as well. Raj replied to that e-mail that immediately he cannot provide for any compensation as his company is already in huge loss & his company has just recieved the order of winding up by the Tribunal
The correct sequence in the formation of a contract is
Select one:
The partnership written agreement as made between Vicky &Mahi is known as?
Select one:
The object of winding up of a company by the Tribunal as that in case of Raj is
Select one:
Which of the following is not true about Consumer Protection Act, 2019
Select one:
Vicky & Mahi wishes to ensure that no one else can use their logo so they have got it registered as:
Select one:
Research Methodology (EDL 205)-Semester II
1st Block Assessment
Case Study
Question 1
In what ways can market research can help Nike management.
best way of segmenting of the market
Understand the composition of the market
both a&b
All of above
Question 2
"Nike management will be supported by ________management function, by
marketing research."
directing
None of the above
Staffing
decision making
Question 3
Nike excelled than its competitors in ___________
None of the above
executing
Planning
Advertising
Question 4
The buying behaviour of the consumers with respect to athletic footwear is
focused on :
All of the above
Image Characteristics
Product Characteristics
both a&b
Question 5
What is the basic marketing research problem Nike is confronted with
Distribution strategy
Determine the factors influencing consumers buying decisions
All of the above
its advertsing campaign
Question 6
"Nike plans to build up its presence in China, Germany, Mexico and Japan,
talks about _______strategy of Nike"
Marketing
Distribution Strategy
All of the above
financial
Question 7
Information to Nike can be provided by :
both a&b
Marketing Information System
Effective marketing research
None of the above
Question 8
Marketing information system includes:
All of the above
Decision Support system
Decision support system
Market Research
Question 9
The specific component of the marketing research problem is to determine:
All of the above
The demographic and psychographic characteristics of consumers
The market share of Nike and its competitors
consumers evaluate Nike and its competitors
Question 10
The image segment is greatly influenced by ____________
celebrity endorsements
All of the above
Flexibility Attributes
high performance attributes
Quiz Score: 100 out of 100
2nd Block Assessments
.
Case Study
Question 1
What kind of Research design would you recommend for determining the effectiveness of M&M/Mars
Casual Research
Longitudinal Research
Household Surveys
All of above
Question 2
Which kind of Scales would you recommend to employ survey for Super
Bowl
Likert Scale
Both a&b
None of the above
Semantic Differential
Question 3
Comparative scales can be broadly divided into:
Paired comparison
All of the above
Rank order
Constant sum
Question 4
"____________using a device such as the audimeter can be used to estimate the size of the Super Bowl audience during the different quarters,
and before and after the game"
Personal Observation
All of the above
Audit
Mechanical observation
Question 5
The Research Design can be broadly divided into :
All of the above
Exploratory and Conclusive Research Design
Both a&b
Primary and Secondary
Question 6
"If the sample selected by Super Bowl is wrong, it will result into ___________type of error"
Random Sampling error
Non-random sampling error
All of the above
Both a&b
Question 7
"If the numbers in a scale used by super bowl just serves only as label or
tags, is a _______scale"
Nominal
Interval
Ordinal
Ratio
Question 8
Relevant information on audience size may be obtained from ______________
Phillip Morris
Nielsen Media Research and Arbitron.
Time Warner
PepsiCo
Question 9
"The Scale used by Super Bowl produces consistent results if repeated measurements are made on the characteristics, is called as"
Reliability
Validity
Both a&b
None of the above
Question 10
The accuracy of the scale used by Super Bowl Scale can be measured by :
Construct Validity
Criterion Validity
Face Validity
All of the above
Quiz Score: 100 out of 100
3rd Block Assessments
Case Study
Question 1
The hotel industry could collect the data from
All of above
Both a&b
A department within the organisation
Field workers
Question 2
What could be the possible Secondary sources of data for Hotel Industry
All of the above
census data
trade journals for the hotel industry
Reports from chambers of commerce
Question 3
The questionnaire developed by Marriot for business travellers should include aspects related to :
brighter lighting
fax availablility
High internet speed
complementary breakfast
Question 4
The United States Hotel Industry is focusing on :
Senior Citizens
working professionals
All of the above
Children
Question 5
The Data collection process begins with
Selection of field workers
Evaluation of field workers
All of the above
Training of field workers
Question 6
The questionnaire designed for Hotel Industry should include:
ambiguous questions
All of the above
Should constitute only unstructured questions
Funnel approach
Question 7
The questionnaire developed by Holiday Inn for direct to direct business
marketing should include aspects related to :
All of the above
direct marketing
traditional media
trade shows
Question 8
The supervision of field workers related to data collection of Hotel industry
should be based on
None of the above
Sampling Control
Control of cheating
Both a&b
Question 9
Hyatts questionnaire on marketing its business plan program should include:
"24 Hr printer, copier and fax availablility"
Local toll free number
videoconferencing
All of the above
Question 10
The hotel industry should follow the _________ type of intervewing methods
Telephone Interviews
Personal Interviews
Mail Questionnaire
All of the above
Quiz Score: 100 out of 100
4th Block Assessments
Case Study
Question 1
The product Presto line was designed by Nike for ______characteristics of
youth sample.
Age
Income
Lifestyle
social
Question 2
What is the marketing research problem with which Nike is confronted with:
All of the above
What is the demographic and psychographic profile of customers loyal to Nike?
Are the consumers willing to pay a premium price for high performance shoes?
What criteria do consumers use for evaluating athletic shoes?
Question 3
What should be the sampling frame of the Nike ?
None of the above
List of Malls in the US
All consumers planning to buy Nike
Mall Shoppers
Question 4
Which probablity sampling technique could be used by Nike for conducting the research
Systematic Sampling
Cluster Sampling
Simple Random Sampling
All of the above
Question 5
"If the Nike management choses a sample by selecting a random starting point,than picking every ?? ??? element in succession from the sampling frame is _________sampling technique"
Quota Sampling
Systematic Sampling
Startified Sampling
All of the above
Question 6
Nike used _________to determine the most effective mediums to
communicate with the target market.
Intution methods
Personal
Marketing research
All of the above
Question 7
Which non-probability sampling technique could be used by Nike for conducting the research
Cluster Sampling
Judgmental Sampling
Stratified Sampling
All of the above
Question 8
What should be the sampling unit for Nike?
both a&b
Mall Shoppers
None of the above
Mall non- shoppers
Question 9
Marketing research revealed the _______and _________target groups had
low awareness regarding the Nike brand.
soccer and baseball players
Base ball and Golf players
All of the above
Soccer and Golf Players
Question 10
Marketing research in the form of _________and __________revealed the
best positioning for the Nike.
focus group and survey research
both a&b
survey and observation research
None of the above
Quiz Score: 100 out of 100
5th Block Assessments
Case Study
Question 1
What kind of qualitative forecasting method should be applied by companies to predict the impact of celebrity advertising on future sales?
Market Test Method
Delphi Method
Time series analysis
Regression Analysis
Question 2
What in your opinion is the role of MDS in the matching of a celebrity to the right product.
Both a&b
MDS can be used to assess the perceived similarity between the image of the product and the image of the celebrity
All of the above
"Using proximities data, a perceptual map of images of celebrities and brands can be created"
Question 3
What kind of survey methods should be applied by companies to analyze is celebrity advertising worth celebrating?
All of the above
Electronic surveys
Telephone interviewing and CATI
Mall Intercept and CPI
Question 4
"Which type of ad is most effective? (Hint: look at the Anova results, Table 1)"
The ANOVA results show significant effects for both global brand attitude and purchase intention.
All of the above
Both a&b
Table 1 indicates that a two-sided celebrity ad has the highest mean for global brand attitude and purchase intention.
Question 5
"Based on the results presented, do two-sided ads have an advanatage over one sided ads? Mark the correct statement."
There is a main effect for spokesperson for global brand attitude
All of the above
The interaction effect is not significant and mean values indicate that twosided ads are more effective.
"The ANOVA results show a significant main effect for sidedness for purchase intention, indicating that the sidedness affects purchase intention"
Question 6
"Based on the results presented, do celebrity ads have an advanatage over non-celebrity ads? Mark the correct statement."
All of the above
Mean values indicate that a non-celebrity endorsement is effective for twosided ads but not for one-sided.
Mean values indicate that a celebrity endorsement is effective for two-sided ads but not for one-sided.
Mean values indicate that a celebrity endorsement is effective for one-sided ads but not for two-sided ads.
Question 7
"Which type of ad is least effective? (Hint: look at the Anova results, Table 1)"
one-sided celebrity ad
one-sided non-celebrity ad
two-sided
None of the above
Question 8
The new product development process that ends with __________has a
great impact on awareness created by celebrity endrosments
Commercialization
Idea Screening
Market testing
Concept development
Question 9
"A __________ is a systematic, well organized document which defines and
analyses a subject or problem, and which may include:"
Document
All of the above
Book
Report
Question 10
"For developing a correct measure of the scale for checking the impact of
advertising endrosements , the following reliability should be tested."
Internal consistency reliability
None of the above
Alternative forms reliability
Both a&b
Quiz Score: 100 out of 100
Full Syllabus Assessment
Case Study
Question 1
Highlight the opportunity identified by the Astec's
None of the above
Both a&b
Requirement of additional services with their power supply generators
need to specify the information that is needed to determine if this opportunity is a good one.
Question 2
Is the problem facing Astec a case of problem identification research or
problem solution research?
All of the above
This is a case of problem solution research
This is a case of problem identification research
This is a case of competitors problem identification research
Question 3
What ethical considerations does the researcher face in this project?
The accuracy and validity of the procedures or findings should not be misrepresented
"Research should be conducted in an objective manner, free of personal biases and motives."
All of the above
The researcher should accept the standards of scientific investigation
Question 4
Descriptive research will help the management in :
To determine the perceptions of different industrial buyers of power supply generators toward greater service.
"To develop a profile of the characteristics of power supply generator customers, especially those interested in additional services."
To determine the perception of the service offered by different power supply generator producers.
All of the above
Question 5
Is a cross-sectional design or a longitudinal design most preferable in this case?
Both a&b
longitudinal design
A cross-sectional design
All of the above
Question 6
Identify the factor related to Legal Environment
What is the buying process for power supplies?
What are the long term objectives of the marketing manager?
What government regulations on power supply generators exist?
The service image of Astec in the marketplace.
Question 7
What is the marketing research problem facing Astec?
What are the preferences of power supply customers with respect to product attributes and customer service?
None of the above
What are the underlying motivations of power supply customers?
What is the size of the market segment interested in expanded service of power supply generators?
Question 8
What sampling technique do you recommend for this study?
Judgmental sampling
quota sampling
Systematic sampling
stratified sampling
Question 9
"In designing scales for the survey, which scales do you recommend?"
None of the above
comparative scales
non-comparative scales
Both a&b
Question 10
Astec is interested in offering the guaranteed distribution program. Astec believes that companies which order power supplies every month are good candidates for this program. It is estimated that the program will be worthwhile if only 20% of the companies order power supplies each month. The management wants to be 99% sure that they are within 2%. How large a sample do they need to survey?
4632 respondents
648 respondents
2653 respondents
2681 respondents
Quiz Score: 100 out of 100
Live Interactive Session Test
Question 1
Marketing Research can be classified into
Problem identification
Problem solving
Both a&b
None of the above
Question 2
"___________collects, analyses and supplies a lot of relevant information on a regular continuous basis "
Marketing research
Marketing information system
Both a&b
None of the above
Question 3
The knowledge gained through practical experience and research ia called as
Scientific research
Marketing Research
Secondary research
All of the above
Question 4
The data collected from problem at hand is called as ____________
Primary data
Secondary data
Scientific data
Strategic data
Question 5
__________is the possible answer to the research question
Resaerch Design
Market research
Hypothesis
All of the above
Question 6
_____________research is the study of relationship between cause and effect.
Exploratory research
Descriptive Research
Casual Research
None of the above
Question 7
____________is a scaling technique with 7- point rating scale with end points associated with bipolar adjectives
Semantic Differential Scale
Interval Scale
Ratio Scale
Q-Sort Scaling
Question 8
"______________is intended to motivate respondents to enlarge, clarify or explain their answers "
Asking
Recording
Probing
All of the above
Question 9
Interviewing methods involves
Personal interviews
Mail questionnaire
Computer assisted interviewing
All of the above
Question 10
A two stage restricted judgemental sampling technique is called as _____________
Quota Sampling
Stratified Sampling
Convinence sampling
Cluster Sampling
Question 11
_________involves transferring the coded data from the questions to coding sheets
Editing
Coding
Data Cleaning
Transcribing
Question 12
A statement with no difference of effect is called as ____________
Alternative hypothesis
Null Hypothesis
Both a&b
None of the above
Question 13
Report writing should be
Accurate
Clear
Systematic
All of the above
Question 14
A forecasting technique to gain consensus from anonymous experts is called as _____________
Dephi Method
Executive opinion Method
Sales force competition method
Survey of Buyer's intention
Question 15
______________is the most important and widely used non-parametric test
Anova
T-test
Chi-square
Factor analysis
Quiz Score: 150 out of 150
Case Summary
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Human Resource Management All blocks Solved Assignment
Module I : Introduction to Human Resource Management
1st Module Assessment
The firm's corporate image or culture which attracts and retains the best employees is best known as ________.
Select one:
It stresses on development of human resources of the organisation. It helps the employees of the organisation to develop their general capabilities in relation to their present jobs and expected future role. It is known as___
Select one:
Human Resource technology is an umbrella term for software and associated platforms for automating ______in the organisations.
Select one:
_______ are the tangible rewards in formation of pay and benefits
Select one:
_____ is a plan of action. It is a formal statement of a principal rule that members of an organ actinides to follow.
Select one:
______is the art of procuring, developing and maintaining competent workforce to achieve the goals of an organization keeping in view employees’ interest in an effective and efficient manner.
Select one:
_______ is the process of cultivating and scaling work culture in side an organisation. It includes keeping a pulse on the performance of the organisation’s culture while measuring the collision of the culture on morale and productivity.
Select one:
Aligning human resources with the business strategy to achieve overall organisational objectives is part of____________
Select one:
which of the following should not be a quality of HR manager.
Select one:
_____ is related to an alyze and measure the time taken fordoing the various elements of a job and to standardize the operations of a job.
Select one:
The delegation of authority in an organization follows a for malhierarchical structure with clear lines of ______.
Select one:
Which of the following is not a main function of compensation management ?
Select one:
b .Feedback function
_______ means that companies market themselves and create a brand so as to attract the top talent after be coming preferred employers.
Select one:
Which of the following is true with respect to HRM in Industrial Relations.
Select one:
Which of the following statements is true with respect to SHRM ?
Select one:
Which of the following is a metrics that can be tracked by H R analytics:
Select one:
HR analytics is a methodology for creating insights on how investments in human capital assets contribute to the success of some principal outcomes. Identify from the following the correct principal outcomes.
Select one:
c .only C& D
Module II Human Resource Requirements
2nd Module Assessment
Which of the following comes after the step interview in the Selection Process ?
Select one:
_______ is known as the Father of Scientific Management
Select one:
The process of Job Analysis is Not related to which of the following ?
Select one:
______is a major component of human resource planning which includes an alyzing of its current workforce and comparing it to the future requirements to discover what gap sand surpluses exist.
Select one:
______ is the process of Work arrangement (or arrangement) aimed at reducing or overcoming job dissatisfaction and employee alienation arising from repetitive and mechanistic tasks.
Select one:
Which of the following is the first step in the Selection Process.
Select one:
_____is an alternative to traditional workplace models that dictate when and where workers perform their work. It permits employees to choose when, where and how they work.
Select one:
____ is not an External Source of Recruitment
Select one:
_____means to enhance a job by adding more meaning full tasks to make the employee’s work more rewarding.
Select one:
______________ is the application form to be filled by the candidate when he goes for recruitment process in the organisation.
Select one:
which of the following is a factor that influence Recruitment?
Select one:
In STAR method of answering , "S" stands for ?
Select one:
______refers to the practice of working a second job out side normal business hours.
Select one:
A job design is referred to as
Select one:
Which of the following is/are the immediate product/s of Job analysis ?
Select one:
Which of the following options is a “psychological state for working” under Hackman and Oldham’s job characteristics theory .
Select one:
Job Design Theory addresses which of the following basic question/s.
Select one:
Module III Learning and Development of Human Resources
3rd Module Assessment
Which of the following is not among the 4 levels of the
Kirkpatrick model
Select one:
Bandura’s Social Cognitive Theory was developed by
________
Select one:
Anderson’s model is a three-stage cycle that helps an organisation determine_______
Select one:
A type of employee training system where a senior person or an experienced person acts to advice, guide and counsel a junior or trainee. He provides the desired support to the trainee and gives necessary feedback. .
Select one:
A ______ is a career development plan that allows up ward mobility for employees without requiring that they be placed into supervisory or managerial positions.
Select one:
Which of the following is not true about training?
Select one:
The Kirkpatrick Model was developed by ______?
Select one:
_______ method creates a situation that is as far as possible a replica of the real situation for imparting training.
Select one:
which of the following is the first step under process of training?
Select one:
______is a process of identifying new leaders who can take place of the old leaders when they retire or leave the company due to any reasons.
Select one:
____ is observing and an alyzing the actual performance in comparison to the desired performance.
Select one:
Laboratory training is also known by the name____
Select one:
The term "an experienced and trusted advisor" is referring to which of the following options?
Select one:
The______ is a methodology that helps an organisation understand how a training or coaching program works well, or why it is not working.
Select one:
Peter War, Michael Bird, and Neil Rackham and published their book, Evaluation of management training. Their framework for evaluating training became known as the _______
Select one:
Which of the following goals is NOT correct for the acronym SMART framework:
S – Specific
M – Moderate
A – Achievable/Attainable
R – Results-Oriented/Realistic/Relevant
T – Time-Bound
Select one:
This type of promotion is least preferred by the employees of a company. In this type of promotion, there is an increase in responsibilities and status, but no corresponding increase in salary and remuneration structure. This is known as ______
Select one:
Module IV : Appraising and Managing performance
4th Module Assessment
Human Resource Information system is a ______
Select one:
Communicating the ________to the employees is necessary so that they can perform accordingly.
Select one:
________is a way of assessing the strengths and weaknesses of a worker or organization. It is about identify in person’s job skills and strengths in areas like teamwork ,leadership and decision making.
Select one:
It is defined as the area in the field of analytics that deals with people analysis and applying analytical process to the human capital within the organization to improve employe performance and improving employee retention.It is Known as ______
Select one:
Which of the following is NOT a participant of Industrial Relations ?
Select one:
A system which is designed to provide useful information while making decisions related to human resources of an Organisation is known as______
Select one:
When appraisals are made by superiors, peers, subordinatesand clients then it is called ____
Select one:
Which of the following is Not a characteristic of Industrial Relations ?
Select one:
A_______ is a process of evaluating an employees performance of a job in terms of its requirements
Select one:
Employees join unions to fulfil their _______ needs.
Select one:
Which of the following is a benefit of Benchmarking ?
Select one:
Labour should be given proper pay out for the work. This builds up the industrial peace .This Principle is known as_____.
Select one:
This method is an effort to enhance upon the straight for ward ranking method. Under this method employees of a bunchare compared with each other at only once.
Select one:
______ is not focused on organizations at large, H R department or statistics about attracting or keeping talents but includes data management processes that apply to worker-related data such as internal mobility, part-time employees, gender ratio, etc.
Select one:
Trade union means any combination formed primarily for the purpose of regulating the relations between
Select one:
Which of the following is a Principle of Personnel Management ?:
Select one:
Which of the following options is true with respect to Human Potential Management?
Select one:
Module V : Compensation Management and Incentives
5th Module Assessment
Which of the following is paid only at the time of employees exit after serving more than five years ?
Select one:
The basic compensation given to the employees as salary or wages are called
Select one:
PF/Gratuity is a part of _____________________compensation
Select one:
___________________________ is designing and implementing total compensation package with a systematic approach to providing value to employees in exchange for work performance.
Select one:
The purpose of compensation includes_________
Select one:
Which of the following option is a component of remuneration?
Select one:
Wages represents _____ rates of pay
Select one:
_______________ is a systematic approach to providing monetary value to employees
Select one:
________________ refers to non-monetary benefits offered and provided to employees in lieu of the services provided by them to the organization
Select one:
It can be defined as the extra imbursement which is provided as a reward for doing a job well. It usually comes along with salary of the worker. It is the gesture of gratitude from the organisation to their employees.
Select one:
Compensation is a ______________________approach to providing monetary value to employees in exchange for work performed
Select one:
A fair day work for fair day pay’ denotes a sense of _______felt by employees.
Select one:
Equal remuneration Act 1976, prohibits discrimination in matters relating to remuneration on the basis of____
Select one:
Incentives are also known as _____
Select one:
Wages which are usually positioned above the minimum wages but below the living wages are described as
Select one:
Which of the following factors is not an external influencing factor in wages and salary administration?
Select one:
Incentives depends upon which of the following options ?
Select one:
Assignment 2
Case Study
For right or wrong reasons, Bata India Limited (Bata) always made the headlines in the financial dailies and business magazines during the late 1990s. The company was headed by the 60 year old managing director William Keith Weston(Weston). He was popularly known as a "turnaround specialist" and had successfully turned around many sick companies within the Bata Shoe Organization (BSO) group.
By the end of financial year 1999, Bata managed to report rising profits for four consecutive years after incurring its first ever loss of R s. 420 m n in 1995. However, by the third quarter ended September 30, 2000, Weston was a worried man. Bata was once again on the downward path. The company’s nine months net profits of R s 105.5 m n in 2000 was substantially lower than the R s. 209.8 m n recorded in 1999. Its staff costs of Rs. 1.29 bn (23%of net sales) was also higher as compared to R s. 1.18 bnincurred in the previous year. In September 2000, Bata was heading towards a major labour dispute as Bata Mazdoor Union (BMU) had requested West Bengal government to intervene in what it considered to be a major down sizing exercise.
With net revenues of R s. 7.26 b n and net profit of R s. 300.46 m n for the financial year ending December 31, 1999, Bata was India's largest manufacturer and marketer of foot wear products. As on February 08, 2001, the company had a market valuation of R s. 3.69 bn. For years, Bata's reasonably priced, sturdy footwear had made it one of India's best known brands .Bata sold over 60 million pairs per annum in India and also exported its products in overseas markets including the US, the UK, Europe and Middle East countries. The company was an important operation for its Toronto, Canada based parent, the BSO group run by Thomas Bata, which owned 51% equity stake.
The company provided employment to over 15,000 people in its manufacturing and sales operations throughout India .Headquartered in Calcutta, the company manufactured over33 million pairs per year in its five plants located in Batanagar(West Bengal), Faridabad (Haryana), Bangalore (Karnataka),Patna (Bihar) and Hosur (Tamil Nadu). The company had adistribution network of over 1,500 retail stores and 27 whole sale de pots. It outsourced over 23 million pairs of footwear per year from various small-scale manufacturers.
Throughout its history, Bata was plagued by labour problems with frequent strikes and lockouts at its manufacturing facilities. The company incurred huge employee expenses (22% of net sales in 1999). Competitors like Liberty Shoes were far more cost-effective with salaries of its 5,000 strong work force comprising just 5% of its turnover.
When the company was in the red in 1995 for the first time, BSO restructured the entire board and sent in a team headed by Weston. Soon after he stepped in several changes were made in the management. Indians, who held key positions in top management, were replaced with expatriate Weston taking over as managing director. Mike Middleton was appointed as deputy managing director and R. Senonner headed the marketing division. They made several key changes, including a complete overhaul of the company's operations and key departments. Within two months of Weston taking over, Bata decided to sell its headquarter building in Calcutta for R s. 19.5crores, in a bid to stem losses. The company shifted whole sale ,planning & distribution, and the commercial department to Batanagar, despite opposition from the trade unions. Robin
Majumdar, president, co-ordination committee, Bata Trade Union, criticised the move, saying: "Profits may return, but honoris difficult to regain." The management team implemented amassive revamping exercise in which more than 250 manager sand their juniors were asked to quit. Bata decided to stop further recruitment.
The management team implemented a massive revamping exercise in which more than 250 managers and their juniors were asked to quit. Bata decided to stop further recruitment. The management offered its staff performance based salary. In1996, for the first time in Bata's 62-year-old history, the company signed a long-term bipartite agreement. This agreement was signed without any disruption of work. Recalls Majumdar: "We showed the management that we could be as productive as any other union in the country." In the six-year period 1993-99, Bata had considerably brought down the staff strength of its Batanagar factory and Calcutta offices to 6,700.
In fiscal 1996, Bata was back in the black with the company reporting net profits of R s. 41.5 m n on revenues of R s. 5.90 b n(R s. 5.32 b n in 1995). In fiscal 1997, Bata further consolidated the gains with the company reporting net profits of R s 166.9 m n on revenues of R s. 6.70 bn. A senior HR manager at the company admitted that with an upswing in Bata's fortunes, even its traditionally intransigent workers were motivated to do better .In 1997, Bata workers achieved 93% of their production targets. The management rewarded the workers with a 17% bonus, up from the 15% given in 1996.
By the end of 1997, Bata still faced problems of a high-cost structure and surplus labour. In fact, the turnaround had made the unions more aggressive and demanding. Weston had failed to strike a deal with the All India Bata Shop Managers Union(AIBSMU) since the third quarter of 1997. The shop managers were insisting that Bata honor the 1990 agreement, which stipulated that the management would fill up 248 vacancies in its retail outlets. It also opposed the move to sack all the cashiers in outlets with annual sales of less than R s 5 m n, which meant elimination of 690 jobs.
In 1999, the Bata management in a bid to further cut cost sannounced the phasing out of several welfare measures at its Batanagar Unit. Among the proposals were near total withdrawal of management subsidies, canteen facilities, township maintenance, electricity and health care schemes for the employees’ families. Other measures were aimed atincreasing productivity, reorganizing some departments and extending working days for some essential services. On January14, 1999, the BMU submitted their charter of demands to the management. The demands mainly revolved around economic issues. In the list of non-economic issues was the demand for reinstatement of the four dismissed employees.1 The Union had also demanded the introduction of a scheme for workers participation in management. On the economic front, the Union had demanded a wage hike of around R s. 90 per week ,additional allowances as provident fund over the statutory limit by the management, increase in 'plan bonus' and introduction not attendance bonus for migrant workers.
In July 1999, BMU was finally able to strike a deal. It signed a three-year wage agreement that included a lump sum payment of arrears of R s. 4,000 per employee. The management agreed to include 10% of the 400 contract labourers at Batanagar in its staff.
Other gains included an average increase of R s. 45.50 in the weekly pay of the 5,600 employees in Batanagar, an improved rate of DA and increase in tiffin allowance. However, canteen rates had been doubled from Rs. 0.75 for a meal to R s. 1.50. For the 500 families staying at Batanagar, the electricity rates had been doubled to R s. 0.48 per unit. BMU was successful in preventing the management from dismantling the public health unit in which 80 people were employed. In September1999, the West Bengal State labour tribunal in an order just ified and upheld Bata's action of suspending and subsequent dismissing of three executive members of the BMU. The tribunal had provided no relief to the dismissed members who had been found guilty of assaulting the chief welfare officer at the Batanagar unit on November 26, 1996.
More than half of Bata's production came from the Batanagar factory in West Bengal, a state notorious for its militant trade unions, who derived their strength from the dominant political parties, especially the left parties.
Notwithstanding the company's grip on the shoe market in India, Bata's equally large reputation for corruption with in,created the perception that Weston would have a difficult time. When the new management team weeded out irregularities and turned the company around within a couple of years ,tackling the politicized trade unions proved to be the hardest of all tasks
On July 21, 1998, Weston was severely assaulted by four workers at the company's factory at Batanagar, while he was attending business meeting. The incident occurred after a member of BMU, Arup Dutta, met Weston to discuss the issue of the suspended employees. Dutta reportedly got into a verbal duel with Weston, upon which the other workers began to shouts log an. When Weston tried to leave the room the workers turned violent and assaulted him. This was the second attack on an officer after Weston took charge of the company, the first one being the assault on the chief welfare officer in 1996. Soon after the incident, the management dismissed the three employees who were involved in the violence. The employees involved accepted their dismissal letters but subsequently provoked other workers to go in for a strike to protest the management's move. Workers at Batanagar went on a strike for two days following the incident. Commenting on the strike, Majumdar said: "The issue at Bata was much wider than that of the dismissal of three employees on grounds of indiscipline. Stoppage of recruitment and continuous farming out of jobs had been causing widespread resentment among employees for a long time."
Following the incident, BSO decided to reconsider its investment plans at Batanagar. Senior vice-president and member of the executive committee, MJZ Mowla, said2: "We had chalked out asignificant investment programme at Batanagar this year which was more than what was invested last year. However ,that will all be postponed."
The incident had opened a can of worms, said the company insiders. The three men who were charge-sheeted, were members of the 41-member committee of BMU, which had strong political connections with the ruling Communist Party of India (Marxist). The trio it was alleged, had in the past a good rapport with the senior managers, who were no longer with the organization. These managers had reportedly farmed out all are chunk of the contract operations to this trio.
Company insiders said the recent violence was more a political issue rather than an industrial relations problem, since the workers had very little to do with it. Seeing the seriousness of the issue and the party's involvement, the state government tried to solve the problem by setting up a tripartite meeting among company officials, the labour directorate and the union representatives. The workers feared a closedown as the inquiry proceeded.
For Bata, labour had always posed major problems. Strikes seemed to be a perennial problem. Much before the assault case, Bata's chronically restive factory at Batanagar had always been plagued by labour strife. In 1992, the factory was closed for four and a half months. In 1995, Bata entered into a3-year bipartite agreement with the workers, represented bythe then 10,000 strong BMU, which also had the West Bengal government as a signatory. It was in 1998, that the company for the first time signed another long-term bipartite agreement with the unions without any disruption of work. Apprehensive about labour problems spilling over to other units, the company entered into similar long-term agreements with the unions atits manufacturing units at Bangalore and Faridabad.
In February 1999, a lockout was declared in Bata’s Faridabad Unit. Middleton commented that the closure of the unit would not have much impact on the company’s revenues as it was catering to lower-end products such as canvas and Hawaii chappals. The lock out lasted for eight months. In October 1999,the unit resumed production when Bata signed a three-year wage agreement
On March 8, 2000, a lockout was declared at Bata's Peenya factory in Bangalore, following a strike by its employee union. The new leadership of the union had refused to abide by the wage agreement, which was to expire in August 2001. Following the failure of its negotiations with the union, the management decided to go for a lock out. Bata management was of the view that though it would have to bear the cost of maintaining an idle plant (R s. 3 million), the effect of the closures on sales and production would be minimal as the footwear manufactured in the factory could be shifted to the company's other factories and associate manufacturers. The factory had 300 workers on its rolls and manufactured canvas and PVC footwear.
In July 2000, Bata lifted the lockout at the Peenya factory.How ever, some of the workers opposed the company's move to get an undertaking from the factory employees to resume work. The employees demanded revocation of suspension against 20of their fellow employees. They also demanded that conditions such as maintaining normal production schedule, conforming to standing orders and the settlement in force should not be insisted upon.
In September 2000, Bata was again headed for a labour dispute when the BMU asked the West Bengal government to intervene in what it perceived to be a downsizing exercise being undertaken by the management. BMU justified this move by alleging that the management has increased outsourcing of products and also due to perceived declining importance of the Batanagar unit. The union said that Bata has started outsourcing the Power range of fully manufactured shoes from China, compared to the earlier outsourcing of only assembly and sewing line job. The company's production of Hawaichappals at the Batanagar unit too had come down by 58%from the weekly capacity of 0.144 million pairs. These steps had resulted in lower income for the workers forcing them to approach the government for saving their interests.
In July 1999, BMU was finally able to strike a deal. It signed a three-year wage agreement that included___?
Select one:
As per this case Study - " the three men who were charge-sheeted, were members of the 41-member committee of BMU ,which had strong political connections with the ruling Communist Party of India (Marxist)". This Statement is ___?
Select one:
As per this case study , managing director William Keith Weston(Weston), he was popularly known as ___?
Select one:
AIBSMU stands for _____ in this case study.
Select one:
according to this case study ,throughout its history, Bata was plagued by labour problems . What were these? (A) frequentstrikes (B) lockouts at manufacturing facilities.
Select one:
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"Module 1: Nature & Scope of Research Methodology "
1st Module Assessment
……….. design involving a fixed sample of population elements that is measured repeatedly.
Select one:
Research Objectives include
Select one:
Research which starts with development of hypothesis based on existing theory is called
Select one:
……...research focuses on the description of something-usually market characteristics or functions.
Select one:
Secondary data collection methods include:
Select one:
1st step of research process is
Select one:
Research Method means
Select one:
…................. research uses statistical tools and techniques to derive conclusions to research problem
Select one:
Research which starts with observations and theories is called
Select one:
……………. design is a type of research design involving the collection of information from any given sample of population elements only once.
Select one:
Researcher Error includes
Select one:
Respondent Error includes
Select one:
Marketing research has limitations like:
Select one:
Marketing research helps in knowing the probability of acceptance of the products in its present form. This is termedas
Select one:
A study on the role of digital marketing for an organisation is an example of
Select one:
In ….........., research is used to evaluate employments trends and best practices
Select one:
A group of market researchers aims at identifying the impulsebuying trends among various households pan India. It is an example of
Select one:
Module 2: Research Methods & Data Collection Techniques 2nd Module Assessment
Ranking is an example of………
Select one:
The……….. refers to the relationship among the values that are
assigned to the attributes
Select one:
An interval scale contains all the information of an ……………
Select one:
Temperature measurement is an example of ………..
Select one:
Non-comparative techniques consist of
Select one:
………. Scale has properties of an interval scale together with a fixed (absolute) zero point.
Select one:
………. is that type of research design, which assists the decision maker in determining, evaluating, and selecting the best course of action to take in a given situation.
Select one:
………... is the assignment of objects to numbers or semantics according to a rule.
Select one:
…………… research design aims to understand which variables are the causes (independent variables) and which variables are the effects (dependent variables) of a phenomenon.
Select one:
A .Applied
Nominal Scale is also known as
Select one:
This is a comparative scale that uses a rank order procedure to sort objects based on similarity with respect to some criterion.
Select one:
It is form of convenience sampling in which the population elements are selected based on the judgment of researcher
Select one:
……………… is a scaling technique in which a respondent is presented with two objects at a time and asked to select one object according to some criterion.
Select one:
…………. is the aggregate of all the elements, sharing some common set of characteristics that comprise the universe for the purpose
Select one:
There are two type of two stage design; one type involves SR Sat the first stage as well as the second stage. This design is called …………
Select one:
An aspect of supervision that should ensure that the interviewers strictly follow the sampling plan rather than select sampling units based on their convenience or accessibility.
Select one:
………………..is a decompositional approach that uses perceptualmapping to present the dimensions.
Select one:
Module 3: Data Analysis TechnIques
3rd Module Assessment
Which of the following is NOT RELATED to Explanatory research?
Select one:
______ research is aimed at expanding knowledge and does not involve inventing or creating anything.
Select one:
The main purpose of Factor Analysis is to
Select one:
Conducting an experiment on Newton's 3rd law of motion is an example of ______ research.
Select one:
Which of the following options is FALSE about empirical research?
Select one:
Which of the following is NOT RELATED to Descriptive research?
Select one:
A chi-square test (χ2 test) is a statistical hypothesis test in which the sampling distribution of the test statistic is a chi-square distribution when the null hypothesis is
Select one:
Which of the following is/are example/examples of Causal research?
Select one:
Which of the following research techniques are conducted by companies during later phases of decision-making?
Select one:
Comparing the carpentry tools used during the Gupta and Maurya dynasties is an example of ______ research.
Select one:
Sample size and confidence interval has…..................relation
Select one:
A research firm conducts a study to establish the minimum purchasing power required for the medium and large retail stores as Rs. 150 million and R s. 300 million, respectively. Identify the INCORRECT statement.
Select one:
For a sample less the 30, researchers use
Select one:
Which of the following is FALSE about hypothesis?
Select one:
A renowned automobile company is under the process of launching a new luxury car. The car is aimed at catering to the HNI (High Net Worth Individual) population. The company wants to conduct a detailed market research on the popular choices of luxury cars in the country. It recruits a research team, which comes up with the research problem - “Is luxury car a popular among HNI clients?” Which of the following is FALSE about the case?
Select one:
A renowned Fashion magazine conducts a market research to find out the need for advertisement. The research team constructs the below hypotheses: H0: At least 30 % of the readers consists of women H1: Less than 30 % of the readersconsists of women What decision would the management take if the research team commits a type II error?
Select one:
Read the below statements and identify the wrong one(s). 1 -Complex hypothesis establishes a causal relationship between two variables 2 - Null hypothesis establishes a relationship among more than two variables 3 - An alternative hypothesis is used for a reverse strategy 4 - "Performance at work is not related to salary alone" is an example of alternative hypothesis
Select one:
"Module 4: Inferential Statistics and Prescriptive Analytics "
4th Module Assessment
Regression coefficient is independent of change of
Select one:
Correspondence analysis is a .......................technique
Select one:
……………..analysis is based on the statistical principle of multivariate statistics, which involves observation and an alysis of more than one statistical variable at a time
Select one:
When the objective is to summarise information from a large set of variables into fewer factors, ....................... analysis is used.
Select one:
In discriminant analysis, .......................groups are compared.
Select one:
In a typical correspondence analysis, a cross-tabulation table of frequencies is first .......................
Select one:
If the discriminant analysis involves two groups, there are.......................centroids
Select one:
. .......................analysis is concerned with the measurement of the joint effect of two or more attributes.
Select one:
The .......................is a part-worth or utility for each level of each attribute
Select one:
For .......................selection, the market researcher can conduct interview with the customers directly.
Select one:
The .......................application of cluster analysis is in customer segmentation and estimation of segment sizes
Select one:
....................... Analysis is a technique used for classifying objects into groups
Select one:
An advantage of the non-metric models is that they permit there searcher to ....................... and .......................preference data.
Select one:
which is / are the part of Markov Decision Process
Select one:
which of the following is /are learning models in reinforcementlearning:
Select one:
which is are the Characteristics of Reinforcement Learning
Select one:
In non-parameterized unsupervised learning, the data is grouped into clusters, where each cluster indicate some thing about categories and classes present in the data.
Select one:
"Module 5: Field Project & Report Writing "
5th Module Assessment
………………means bringing out the meaning of data.
Select one:
The ………………..should indicate the various parts or sections of there port.
Select one:
In an oral presentation, ……………….plays a big role.
Select one:
………….report presents the outcome of the research in detail.
Select one:
Writing of report is the ………..step in a research study and requires a set of skills somewhat different from those called for in respect of the former stages of research.
Select one:
…………………is regarded as a major component of the research study
Select one:
Successful interpretation depends on how well the data is……………...
Select one:
…………..Page should indicate the topic on which the report is prepared.
Select one:
In a report there must be …………….in margins and spacing.
Select one:
The …………….statement should explain the nature of the project ,how it came about and what was attempted.
Select one:
Aim must be logical and ……………in the report presentation
Select one:
The ………...represents a statement to be used to perform astatistical test to prove or to disprove the statement.
Select one:
………...analysis is the analysis of the simultaneous relationships among three or more phenomena.
Select one:
The ………………..should indicate the various parts or sections of there port.
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Accuracy refers to the degree to which information reflects……………..
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In the ………………method, one starts from observed data and then generalisation is done
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Availability refers to the communication process between researcher and the………………..
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Full Syllabus Assessment
Assignment 2
Case Study
Do you know that we, human beings, are the most intelligent living beings on earth? Thanks to our stellar intelligence, we can utilise the knowledge that has been preserved or accumulated over eons. Human knowledge comprises three qually crucial phases - namely preservation, transmission ,and advancement. Research helps in advancement of knowledge so that an updated knowledge reservoir is created and transmitted for the benefit of mankind.
Human beings build upon the recorded and accumulated knowledge of the past and this constant endeavour of adding to the vast reservoir of knowledge in every possible field makes advancement of human race possible. You, as a researcher ,need to ensure that considerable work has already been done on topics related to your field of investigation. You are required to be familiar with all previous projects, research, and the or y related to the research problem you are dealing with. You need to conduct a thorough review of research and the or eticalliterature to ensure such familiarity.
The term “review” means “to organise the knowledge of the specific research area to create a knowledge pool so that your study adds on to and enriches the field of research.” The term “literature” stands for “the knowledge of a specific area of investigation, related to a given discipline, which includes theoretical, research-oriented, and practical studies.” Thus, review of literature is the process of creating new and up dating existing knowledge pools, related to specific disciplines, which add on to and enrich fields of research.
Characterizes quantity and quality of literature, perhaps by study design and other key features. May identify need for primary or secondary research
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Which of the following requires either a generic appraisalinstrument or separate appraisal processes with corresponding checklists
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No formal quality assessment is a characteristic of which one
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Preliminary assessment of potential size and scope of available research literature. Aims to identify nature and extent of research evidence (usually including on going research
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…..............specifically refers to review compiling evidence from multiple reviews into one accessible and usable document.
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Module I : Conflict Management
1st Module Assessment
________ is defined as a clash between individuals arising out of a difference in thought process, attitudes, understanding, interests, requirements and even sometimes perceptions
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Conflict is________
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_________involves the steps undertaken to prevent the conflict at the right time and also helps to resolve it in an effective and smooth manner.
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Which of the following is the first phase of conflict ?
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______is conflicts between two or more people in any setting; it may be at work or among friends.
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_________is situation in which desired end states or preferred outcomes appear to be incompatible.
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Most conflicts have their roots in uncertainity , and negotiationis the way of managing the
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a resultant risk
Identify which of the following is a way to resolve conflict ?
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Due to the ___________, a pervasive human tendency, when things go wrong in our lives, we often blame factors outside of our control.
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The process which begins when one party percieves that the other party is frustrated or is about to frustrate , with some concern of his , is known as _______
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Which of the following can be adopted to control the conflict ?
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Which of the following Options is a tactic of avoiding conflict?
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Which of the following options can be a reason for Work place conflict ?
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Which of the following is related to interpersonal conflict ?
A .Personality Clashes
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You and your partner have had a heated disagreement .Emotions are raw, and feelings have been hurt. You approach your partner after a brief silence: "I'm sorry I attacked you like that. I got angry and said things I didn't mean." This is an example of the collaborating tactic called
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Which of the following options is a feature of conflict ?
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This refers to an internal dispute and involves only one individual. This conflict arises out of your own thoughts, emotions, ideas, values and predispositions. It can occur when you are struggling between what you “want to do” and what you “should do.”
Select one:
Module II: Behavioural & Interpersonal Communication
2nd Module Assessment
Which element/ stage enables the sender to understand whether the message has been interpreted correctly or not?
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Interpersonal communication is communicated through:
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Conflict Management is an important interpersonal skill. This statement is:
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Which theory suggests that we gain information to interacteffectively?
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What are some examples of attitudinal barriers?
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Which other term does NOT describe the effect of rapport?
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Who were the co-creators of the concept of NLP?
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Which actions help in mirroring technique?
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Which of these is NOT an example of Interpersonal communication?
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Which among the following is/ are techniques of NLP?
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Which of these is/ are aspects of the amiable behavioural style?
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Which among the following is NOT one of the key behavioural skills?
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Which among the following is NOT a part of the Behavioural Communication Continuum?
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Which of these is/ are aspects of the amiable behavioural style?
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Which of the following is not a characteristic of Interpersonal Communication.?
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Which of the following is a feature of Interpersonal Communication?
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Which of the following can be a technique for establishingrapport ?
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Module III: Relationship Management for Personal and professional Development
3rd Module Assessment
Which of the following are examples of an Analyticalcommunicator
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The need for relationships are influenced by personal eneds of need personal human beings as explored in psychology by William Schultz. This statement is ?
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Every individual’s perception of relationships is affected by their view of inter-relationship between self and others. Is this statement?
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The factors leading to healthy relationships are also signs of healthy relationships. this statement IS ?
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Healthy relationships entail which of the following behaviour?:
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Which of the following is NOT a way to build good/ healthy workplace relationships?:
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Which of the following are important components of MCM
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Which of the following is NOT one of the types of worke lationships?
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Sustaining healthy relationships entails which of the following behaviours?:
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Positive social interactions have been referred to as appetizersby Reis & Gable (2003). this statement is ?
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It has been found that _________ immediately evaporate if people speak and discuss things with each other.
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___________ is thought to be the most effective and healthy style of communication.
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Making a presentation requires which of the following forms of communication.
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___________is characterized by actions and behaviours that benefit the other person.
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__________ refers to an individual’s acts and behaviour that are directed towards the recipient and appear to weaken the other person.
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As per Mehrabian’s Communication Model findings , which of the following is not correct ?
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Healthy relationships are important in the workplace in order to:
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Module IV: Stress Management
4th Module Assessment
Chronic Stress on account of emotions is usually related to?
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Stress impacts?
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Giving an employee an order to leave the organization is an example of what kind of stress?
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Coping with stress is a function of?
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Demonstrating resilience in coping with stress means
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Which of the following are signs of Behavioural stress?
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Behavioural warning sign of stress is?
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Not being able to meet deadlines is what kind of stressor?
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When you are resilient, you tend to
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Which of the following is not a cognitive ability?
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Emotional warning sign of stress is?
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The Relationship Regulatory theory is about?
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The ability to laugh over worrying situation is an example of
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Which of the following can be a Stress trigger
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Which of this is not a Stress Management techniques
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Which of the following is an example of stress on account of internal factors?
Select one:
Which of the following is not true for managing GAS
Select one:
Module V: Conflict Resolution & Management
5th Module Assessment
Positive conflict results in ?
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Allowing emotions to take over can result in?
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When someone uses authority to push a decision, it is?
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A mediator in an Online Conflict Resolution is an?
Select one:
Marked out of1.00
A Conflict is ?
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A positive conflict between Sales & Marketing Teams can result in?
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Addressing matters in private is a powerful resolution tool since?
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The negatives of Conflict are?
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In Kenneth Thomas and Ralph Kilmann Strategy Model model ,accommodating means ?
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BATNA kicks when?
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In Kenneth Thomas and Ralph Kilmann Strategy Model model, collaborating means means ?
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Addressing matters in private is a powerful resolution tool since?
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When there is lack of trust, what technique is used?
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Staying positive is a powerful resolution tool since?
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BATNA is a ?
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WATNA is a ?
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Online Conflict Resolution is important in modern day context because?
Select one:
Assignment 2
Case Study
Tension in the workplace can be a result of multiple factors .Such as job dissatisfaction, cultural differences, personal aspirations, and many more. If left undealt with, these is suescan wreak havoc on your employees’ productivity. They can cause even deeper problems like absenteeism and high employee turnover.
Although conflicts have a negative connotation, you can turn them around and make them work to your advantage!
Conflict management is the sum of techniques and practices a good team leader follows to handle conflicts among staff members or between employees and the higher management.
Employee dispute resolution in the workplace is not an easy task. It takes a lot of sensible thinking and a sense of fairness to bring the two opposite sides to compromise and work out their differences in a civilized manner.
There are several approaches to conflict management. Depending on the type of conflict, you can choose a different course of action. Unfortunately, there are many types of conflictin the workplace, and it would be wise to be aware of most ofthem.
Workplace conflict is inevitable when employees of various back grounds and different work styles are brought together for a shared business purpose. Conflict can—and should—be managed and resolved. With tensions and anxieties at an all-time high due to the current political divide and racial inequity discussions at work, the chances for workplace conflict have increased. This toolkit examines the causes and effects of work place conflict and the reasons why employers should a ctto address conflict.
The first steps in handling workplace conflict belong, in most cases, to the employees who are at odds with one another. Teem player's role—exercised by managers and HR professionals—is significant, however, and is grounded in the development of a workplace culture designed to prevent conflict among employees to the extent possible. The basis for such a culture is strong employee relations, namely, fairness, trust and mutual respect at all levels.
Employers can manage workplace conflict by creating an organizational culture designed to preclude conflict as much as possible and by dealing promptly and equitably with conflict that employees cannot resolve among themselves. To manage conflict, employers should consider the following:
Make certain that policies and communication are clear and consistent, and make the rationale for decisionstransparent.
Ensure that all employees—not just managers—are accountable for resolving conflict.
Do not ignore conflict, and do not avoid taking steps to prevent it.
Seek to understand the underlying emotions of teem players in conflict.
Keep in mind that approaches to resolving conflict may depend on the circumstances of the conflict.
Most often Conflict at workplace can occour because
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Which of the following is N O T a typical behaviour of work place bullies ?
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Both positive and negative consequences of conflict can occour in workplace. A positive consequence is_______________, while a negative consequence is___________.
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Which of the following is not an effective technique for resolvingconflict with angry people ?
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Tension in the workplace can be a result of which of the following factors ?
Select one:
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