Business Economics

MODULE I : INTRODUCTION TO BUSINESS ECONOMICS
Case Study
Suppose that Russ has budgeted $20 a month to buy candy bars, music downloads, or some combination of each. If Russ buys only candy bars he can obtain 40 bars a month; if he buys only downloads, he can buy 20 a month.
Question 1: If an economy moves from producing 10 units of A and 4 units of B to producing 7 As and 5Bs, the opportunity cost of the 5th B is:
a. 7As
b. 10As
c. 3As
d. 1A

Question 2: In a free market the combination of products produced will be determined by:
a. Market forces of supply and demand
b. The government
c. The law
d. The public sector

Question 3: The basic economic problems will not be solved by:
a. Market forces
b. Government intervention
c. A mixture of government intervention and the free market
d. The creation of unlimited resources

Question 4: The sacrifice involved when you choose a particular course of action is called the:
a. Alternative
b. Opportunity cost
c. Consumer cost
d. Producer cost

Question 5: What is the opportunity cost of a candy bar?
a. 0.6
b. 0.2
c. 0.5
d. 0.6

Question 6: What is the opportunity cost of a music download?
a. 3
b. 2
c. 4
d. 5

Question 7: What is the price of a candy bar?
a. 20 cents
b. 50 cents
c. 40 cents
d. 10 cents

Question 8: What is the price of a music download?
a. $1
b. $3
c. $4
d. $5

Question 9: Which of the following is a normative statement in economics?
a. More spending by the government will reduce poverty
b. Higher taxes will lead to less desire to work
c. The UK economy is growing fast relative to other European Union members
d. The government should concentrate on reducing unemployment

Question 10: Which one of the following is not one of the basic economic questions?
a. What to produce
b. Who to produce for
c. How to produce
d. How to minimize economic growth

MODULE II : DEMAND, SUPPLY AND EQUILIBRIUM
Case Study
Suppose that the government of Zanzi decides that there is a need to reduce cigarette smoking in their country. The cigarette market in Zanzi can currently be described by the following demand and supply equations:
Demand for cigarettes: Q = 1125 – 12.5P
Supply of cigarettes: Q = 1100P – 1100
The government proposes implementing a quantity control of 500 units: this quantity control would limit the number of cigarettes that could be sold in Zanzi to exactly 500 units. The government has asked you to evaluate this program by answering the following series of questions.

Question 1: Before implementing the quantity control, what is the equilibrium price of cigarettes in Zanzi?
a. $4
b. $2
c. $3
d. $7
Question 2: Before implementing the quantity control, what is the equilibrium quantity of cigarettes in Zanzi?
a. 700 cigarettes
b. 900 cigarettes
c. 1100 cigarettes
d. 800 cigarettes
Question 3: Before implementing the quantity control, what is the value of consumer surplus in the market for cigarettes in Zanzi?
a. $48,400
b. $48,200
c. $43,400
d. $38,400

Question 4: Before implementing the quantity control, what is the value of producer surplus in the market for cigarettes in Zanzi?
a. $220
b. $550
c. $5
d. $320
Question 5: Suppose the government implements the quantity control. What is the deadweight loss due to this program?
a. $13, 656
b. $14,565
c. $12,343
d. $12,345
Question 6: Suppose the government implements the quantity control. What is the value of consumer surplus with this program?
a. $6,000
b. $4,000
c. $10,000
d. $15,000

Question 7: Suppose the government implements the quantity control. What is the value of producer surplus with this program?
a. $113
b. $112
c. $123
d. $235

Question 8: Suppose the government implements the quantity control. What price must consumers pay in order to only demand 500 cigarettes in Zanzi?
a. $40
b. $30
c. $30
d. $50

Question 9: Suppose the government implements the quantity control. What price must producers receive in order to only supply 500 cigarettes in Zanzi? (Round your answer to the nearest cent.)
a. $1
b. $1
c. $2
d. $2
Question 10: Suppose the government implements the quantity control. What price will the government sell the right to sell a unit of cigarettes for in Zanzi if the government sets the quantity control at 500 cigarettes?
a. $49
b. $49
c. $55
d. $47

MODULE III: PRODUCTION ANALYSIS
Case Study
Consider the Beiswanger Company, a small firm engaged in engineerng analysis. Beiswanger’s president has estimated that the firm’s output per month (Q) is related in the following way to the number of engineers € and technicians used (T): Q = 20E – E^2 + 12T – 0.5T^2 . The monthly wage of an engineer is $4,000, and the monthly wage of a technician is $2,000. President allots $28,000 per month for the combined wages of engineers and technicians.
Question 1: By re-stating the firm’s supply decision, we have the following:
a. if at the best production level ‘q*’ greater than the average variable cost, then the firm should choose to produce ‘q*’
b. if at the best production level ‘q*’ greater than the average fixed cost, then the firm should choose to produce ‘q*’
c. if at the best production level ‘q*’ less than the average variable cost, then the firm should choose to produce ‘q*’
d. if at the best production level ‘q*’ greater than the marginal cost, then the firm should choose to produce ‘q*’
Question 2: Diminishing marginal returns occurs when
a. when the opportunity cost the extra output increases
b. when the opportunity cost the extra output decreases
c. output remains constant as more of variable factor is added to a fixed factor, output initially increases, then peaks before finally declining
d. output declines as more of variable factor is added to a fixed factor, output initially increases, then peaks before finally declining
Question 3: If the president is to maximize output, he must choose a bundle of engineers and technicians such that
a. MP^e / P^e = MP^t / P^t
b. MP^e / P^t = MP^t / P^e
c. MP^t / P^e = MP^e / P^t
d. None of the above
Question 4: The firm should consider temporary shut down when:
Select one:
a. if at output ‘q*’, price is greater than average variable cost
b. if at output ‘q*’, price is equals average variable cost
c. if at output ‘q*’, price is less than average variable cost
d. if at output ‘q*’, price is greater than marginal cost
Question 5: Total costs are:
a. total fixed cost plus average variable costs
b. total fixed costs plus total variable costs
c. total average fixed costs plus total average variable costs
d. total costs plus opportunity costs
Question 6: What amount of engineers should be hired?
a. 2
b. 4
c. 6
d. 8
Question 7: What amount of technicians should be hired?
a. 4
b. 2
c. 6
d. 8

Question 8: What will be the calculated MP^e?
a. 10 – 2E
b. 20 – 2E
c. 30 – 3E
d. 16 – 3e
Question 9: What will be the calculated MP^t?
a. 12 – T
b. 13 – T
c. 22 – T
d. 15 – T
Question 10: What will be the value of T?
a. E – 2 (wrong answer)
b. E + 2
c. E – 6
d. E – 4

MODULE IV : MARKET STRUCTURES
Case Study
Assume that two identical firms in a purely oligopolistic industry selling a homogenous product agree to share the maket equally. The total market demand function for the commodity is Qd = 240 – 10P. The cost schedules of the firms are given in the following table:

q1 40 50 60 80 q2 50 70 100
SMC1 (Rs.) 8 10 12 16 SMC1 (Rs.) 4 6 9
SAC1 (Rs.) 13 12.3 12 13 SAC1 (Rs.) 7 6 7

Question 1: Profits for this firm will be:
a. Rs. 420
b. Rs. 130 (wrong)
c. Rs. 350
d. Rs. 450
Question 2: When q1 = 40, What will be MR1?
a. 2
b. 8
c. 5
d. 4
Question 3: When q1 = 40, what will be the profit maximising output for the first firm?
a. 30
b. 60
c. 40
d. 20
Question 4: When q1 = 50, what will be MR1?
a. 7
b. 2
c. 4
d. 3
Question 5: When q1 = 60, what will be MR1?
a. 0
b. 2
c. 4
d. 6
Question 6: When q1 = 80, what will be MR1?
a. 7
b. -4
c. 5
d. -8
Question 7: When q2 = 100, then MR2 will be
a. 16
b. 32
c. -32
d. -16
Question 8: When q2 = 50, price at this level of output will be
a. 12
b. 14
c. 24
d. 32
Question 9: When q2 = 50, then MR2 will be
a. 2
b. 4
c. 5
d. 6
Question 10: When q2 = 70, then MR2 will be
a. 4
b. -9
c. -4
d. -5

MODULE V : BUSINESS CYCLES
Case Study

The president of the Martin Company is considering two alternative investments, X and Y. If each investment is carried out, there are four possible outcomes. The present value of net profit and profitability of each outcome follow:
Investment X Investment Y
Outcome Net Present Value Probability Outcome Net Present value Probability
1 $ 20 million 0.2 A $ 12 million 0.1
2 8 million 0.3 B 9 million 0.3
3 10 million 0.4 C 6 million 0.1
4 3 million 0.1 D 11 million 0.5
Question 1: Risk management is responsibility of the
a. Customer
b. Investor
c. Developer
d. Project team
Question 2. The president of the Martin Company has the utility function U = 10 + 5P – 0.01 P^2. Which investment should she choose?
a. Investment x
b. nor investment X neither investment Y
c. Investment Y
d. None of the above
Question 3. What is the coefficient of variation of investment X?
Select one:
a. 37%
b. 23%
c. 47%
d. 65%
Question 4. What is the coefficient of variation of investment Y?
a. 37%
b. 23%
c. 47%
d. 18%
Question 5. What is the expected present value of investment X?
a. $ 6 million
b. $ 10.7 million
c. $ 4 million
d. $ 11.09 million
Question 6. What is the expected present value of investment Y?
a. $11 million
b. $ 9 million
c. $ 5 million
d. $ 7 million
Question 7. What is the standard deviation of investment X?
a. $ 5.06 million
b. $ 6 million
c. $ 5 million
d. $ 4 million
Question 8. What is the standard deviation of investment Y?
a. $ 5.06 million
b. $ 1.95 million
c. $ 5 million
d. $ 4 million

Question 9. Which investment is risker?
a. Investment X
b. Investment Y
c. Investment X and Y both
d. None of the above

Question 10. Which of the following technique will ensure that impact of risk will be less?
a. Risk avoidance technique
b. Risk Mitigation technique
c. Risk contingency technique
d. All of the above

ASSIGNMENT 2
Case Study
The market for study desks is characterized by perfect competition. Firms and consumers are price takers and in the long run there is free entry and exit of firms in this industry. All firms are identical in terms of their technological capabilities. Thus the cost function as given below for a representative firm can be assumed to be the cost function faced by each firm in the industry. The total cost and marginal cost functions for the representative firm are given by the following equations:
TC = 2qs^2+ 5qs + 50
MC = 4qs + 5
Suppose that the market demand is given by:
PD = 1025 – 2QD
Note: Q represents market values and q represents firm values. The two are different.

Question 1: At the new long-run equilibrium, how many firms will be in the industry?
a. 32
b. 45
c. 150
d. 230
Question 2. At the new long-run equilibrium, what will be the output of each representative firm in the industry?
a. 4
b. 5
c. 3
d. 2
Question 3. Determine the equation for average total cost for the firm
a. 2qs + 2 + 50/qs
b. 2qs + 5 + 50/qs
c. 3qs + 5 + 50/qs
d. None of the above
Question 4. Determine the market quantity Q from the market demand curve, given that we know the above calculated market price.
a. 23
b. 504
c. 34
d. 89
Question 5. In the long-run given this technological advance, how many firms will there be in the industry?
a. 34
b. 84
c. 32
d. 56
Question 6. Now suppose that the number of students increases such that the market demand curve for study desks shifts out and is given by, PD = 1525 – 2QD . What will be the new long-run equilibrium price in this industry?
a. 25
b. 34
c. 23
d. 45
Question 7. Now, consider another scenario where technology advancement changes the cost functions of each representative firm. The market demand is still the original one (before the increase in the number of students). The new cost functions are: TC = qs^2+5qs + 36 MC = 2qs + 5 What will be the new equilibrium price?
a. 17
b. 4
c. 2
d. 6
Question 8. What is the long-run equilibrium price in this market?
a. 12
b. 14
c. 25
d. None of the above
Question 9. What is the long-run output of each representative firm in this industry?
a. 5
b. 3
c. 6
d. 7
Question 10. When this industry is in long-run equilibrium, how many firms are in the industry?
a. 3
b. 80
c. 40
d. 100

Business Mathematics
Case Study
In order to find out the inverse of the matrices below, answer the questions associated.
Case Study 1.
A= [4 -2 1 7 3 3 2 0 1]
Case Study 2.
B= [1 2 -3 2 3 2 3 -3 -4]

Question 1: Based on Case study 1 – Determinant value of Matrix A = _____
a. 8
b. 5
c. 0
d. 14
Question 2: Based on Case study 1 – Matrix A is a ________ matrix
a. 2 x 3
b. 3 x 2
c. 2 x 2
d. None of these
Question 3: Based on Case study 1 – Matrix A is ______ matrix
a. singular
b. non – singular
c. degenerate
d. indeterminate
Question 4: Based on Case study 1 – The value of C_22 (second row second column entry) in the Co – factor matrix of A is ______
a. 0
b. 1
c. 2
d. None of these
Question 5: Based on Case study 1 – Which amongst the following is not required in order to get the inverse of matrix A?
a. Adjoint of A
b. Determinant of A
c. Transpose of A
d. All of these
Question 6: Based on Case study 2 – The sum of first row entries (i.e. a_11, a_12, a_13) in the adjoint matrix of A is _______
a. 39
b. 26
c. 19
d. 21
Question 7: Based on Case study 2 – The value of second row third column entry in the adjoint matrix of A is ______
a. -1
b. -8
c. 3
d. -6
Question 8: Based on Case study 2 – The value of third row and third column entry in the inverse matrix of A is ______
a. -0.25
b. -0.089285714
c. -0.014925373
d. -0.044776119
Question 9: Formula for finding inverse of A is ______
a. [1/det(A)] * adj A
b. [1/det(A)] ^ adj A
c. [1*det(A)] / adj A
d. None of these
Question 10: Relation between Co – Factors and Minors can be written as _________

a. C_ij = (-1)^(i-j). M_ji
b. C_ij = (-1)^(i-j). M_ij
c. C_ij = (-1)^(i+j). M_ij
d. C_ij = (-1)^(j-i). M_i+j

MODULE II : DIFFERENTIAL CALCULUS
Case Study
Case Study 1. Consider XYZ manufacturer’s total cost function is given as C(x)= 2x^2+3x+1000. Answer the questions associated with this information.
Case Study 2. A monopolist’s demand function is p = 300 – 5x. Answer the questions associated with this information.
Case Study 3. A company XYZ has cost function for ‘x’ number of units as C(x) = x^3-(15/2)x^2+18x+10
Question 1: Based on Case Study 1 – The average cost function of XYZ manufacturer is __________
a. 2x+3+(100)/x
b. 2x+3+(1000)/x
c. 2+3x+(1000)/x
d. None of these
Q 2 Based on Case Study 1 – The formula for finding average cost is __________
a. C(x) * x
b. C(x) / x
c. 754
d. 234

Q 3 Based on Case Study 1 – The Marginal cost function of XYZ manufacturer is __________
a. 2x + 3
b. 4x – 3
c. 4x + 3
d. 3x + 4

Q 4 Based on Case Study 1 – The Marginal cost when 5 units are produced is __________
a. 21
b. 22
c. 23
d. 24
Q 5 Based on Case Study 2 – Relationship between the slope of MR and AR can be explained by_______
a. slope of MR is twice the slope of AR
b. slope of MR is thrice the slope of AR
c. slope of AR is twice the slope of MR
d. None of these

Q 6 Based on Case Study 2 – The Marginal revenue function is __________
a. x / 30
b. 10x – 300
c. 300 – 10x
d. 300 + 10x
Q 7 Based on Case Study 2 – The marginal revenue is zero at the price_______
a. 150
b. 100
c. 200
d. 50

Q 8 Based on Case Study 3 – Average cost for the number of units which minimize the marginal cost is_______
a. 20
b. 22.45
c. 24
d. 26
Q 9 Based on Case Study 3 – Number of units for which the Marginal Cost is minimum is_______
a. 1
b. 2.5
c. 3
d. 5
Q 10 Based on Case Study 3 – Total cost for the number of units which minimise the marginal cost is_______
a. 9.5
b. 11
c. 9
d. None of these

MODULE III: INTEGRAL CALCULUS
Case Study
Case Study 1. The marginal cost of producing x units of a commodity in a day is given as MC = 16x -1591. The selling price is fixed at Rs. 9 per unit and the fixed cost is Rs. 1,800 per day. Answer the questions associated with this information.
Case Study 2. A company suffers a loss of Rs. 560 if one of its product does not sell. Marginal revenue and Marginal cost functions for the product are given by MR = 170 – 25x and MC = -50 + 15x

Question 1: Based on Case Study 1 – Critical point for profit function can be found by equating dp/d to ______.
a. -1
b. 2
c. 1
d. 0

Question 2: Based on Case Study 1 – Critical point value for profit function is _______.
a. 120
b. 50
c. 99
d. 100

Question 3: Based on Case Study 1 – Determine the Cost function.
a. 8x^2 – 1591x + k
b. 4x^3 – 1591x + k
c. 8x^2 – 1580x + k
d. 8x^2 – 158x + k

Question 4: Based on Case Study 1 – Determine the maximum profit that can be attained in one day.
a. 67800
b. 78200
c. 76000
d. None of these

Question 5: Based on Case Study 1 – Determine the Profit Function.
a. -4x^2 + 1600x -1800
b. 8x^2 – 1600x -1800
c. -8x^2 + 1600x -1800
d. 8x^2 – 1600x +1800

Question 6: Based on Case Study 1 – Determine the Revenue function.
a. 9x
b. 2x
c. 15x
d. 3x

Question 7: Based on Case Study 2 – Determine the break even points.
a. x = 3 and x = 5
b. x = 4 and x = 7
c. x = 2 and x = 5
d. x = 5 and x = 9

Question 8: Based on Case Study 2 – Determine the total profit between the break even points.
a. 756
b. 825
c. 450
d. 945

Question 9: Based on Case Study 2 – Determine the total profit fucntion.
a. 220x + 20 x^2 -560
b. 220x – 20 x^2 + 560
c. 220x – 20 x^2 -560
d. None of these

Question 10: Based on Case Study 2 – The total profit between the break even points can be found by integrating the profit function between the limits of __________
a. break even points
b. 0 to 1
c. negative infinity to positive infinity
d. None of these

MODULE IV : MATHEMATICS OF FINANCE
Case Study
Case Study 1. Considering an amount of Rs. 100 deposited in the account, answer the questions associated with this deposit.
Case Study 2. If the principle amount of Rs. X is to be invested at 8 % per annum, so that after four years the amount will be Rs. 5000. Answer the questions associated with the given information.

Question 1: Based of Case Study 1 – Considering & ___________ will be the amount
at the effective rate of interest 3 % per annum for 10 years, 4 % per annum for 4 years and 5 % per annum for 2 years & as base question , answer that what constant force of interest would produce the same amount after 16 years at the rate in thebase question?

a. 0.0228
b. 0.02
c. 0
d. 0

Q 2 Based of Case Study 1 – ___________ will be the amount at the rate of interest 12 % per annum compounded quarterly for 10 years.

a. 245
b. 267
c. 326
d. 259

Q 3 Based of Case Study 1 -___________ will be the amount at the effective rate of interest 3 % per annum for 10 years, 4 % per annum for 4 years and 5 % per annum for 2 years.

a. 173.33
b. 154.3
c. 139
d. 175

Q 4 Based of Case Study 1 -___________ will be the amount at the force of interest 3% per annum, for 3.5 years.

a. 324
b. 237
c. 111
d. 544

Q 5 Based of Case Study 1 -___________ will be the amount at the rate of interest
corresponding to 3 % per annum effective rate of discount for 8 years.

a. 127.59
b. 158
c. 159
d. 130
Q 6 Based of Case Study 2 – Formula for finding principle when interest
compounded continuously is _______

a. A*e^(r/t)
b. A/e^(r*t)
c. A*e^(r*t)
d. A^e*(r*t)

Q 7 Based of Case Study 2 – Formula for finding principle when interest
compounded annually is _______
a. A(1+r)^(-n)
b. P(1+r)^(-n)
c. A(1+r)^(n)
d. None of these

Q 8 Based of Case Study 2 – The amount of principle when the interest is
compounded annually is _______

a. 4292
b. 3675
c. 3209
d. 1789

Q 9 Based of Case Study 2 – The amount of principle when the interest is compounded quarterly is _______
a. 3989
b. 3287
c. 3642
d. 4300

Q 10 Based of Case Study 2 – The amount of principle when the interest is compounded continuously is _______
a. 3603.75
b. 3788.92
c. 3578
d. 3631

MODULE V : LINEAR PROGRAMMING
Case Study
A company produce three type of electric components – Resistance, Capacitor and Inductor whose selling price per unit are Rs. 5, 7 and 10 respectively. All the components can be sold. The cost of raw form resistance, capacitor and inductor are Rs. 3, Rs. 4 and Rs. 6 respectively. Before selling these components, the company is required to polish, charge and shape them. The company possesses only of each type of machine. Cost per hour to run each of the three machines are Rs. 15 for polishing, Rs. 20 for charging and Rs. 25 for shaping. The capacities (parts per hour) for each part on each machine are shown in the following table.
Capacity per hour
Machine Resistance Capacitor Inductor
Polishing 35 25 30
Charging 15 30 30
Shaping 50 45 40
If x_1, x_2 and x_3 denotes the number of each type product to be produced per hour, answer the following question based on the problem above.
Question 1: Combined profit of the company from all three components to be maximised is _________
a. 0.26 x_1 + 1.17 x_2 + 2.2 x_3
b. 2 x_1 + 2.42 x_2 + 2.68 x_3
c. 2.2 x_1 + 0.26 x_2 + 1.17 x_2
d. None of these
Q 2 Constraint of the problem on the avaialability of charging machine is ________
a. x_1/25 + x_2/30 + x_3/45 less than or equal to 1
b. x_1/15 + x_2/30 + x_3/30 less than or equal to 1
c. 15/x_1 + 30/x_2 + 30/x_3 less than or equal to 1
d. x_1/15 + x_2/30 + x_3/30 less than 1
Q 3 Constraint of the problem on the avaialability of polishing machine is ________
a. x_1/35 + x_2/15 + x_3/50 less than or equal to 1
b. 35/x_1 + 25/x_2 + 30/x_3 less than or equal to 1
c. x_1/35 + x_2/25 + x_3/30 less than or equal to 1
d. x_1/35 + x_2/25 + x_3/30 less than 1
Q 4 Constraint of the problem on the avaialability of shaping machine is ________
a. x_1/30 + x_2/30 + x_3/40 less than or equal to 1
b. x_1/15 + x_2/45 + x_3/40 less than or equal to 1
c. 30/x_1 + 30/x_2 + 40/x_3 less than or equal to 1
d. x_1/15 + x_2/45 + x_3/40 less than 1
Q 5 Total cost of manufacturing per unit of capacitor is _____
a. 3.79
b. 7.6
c. 6
d. 8
Q 6 Total cost of manufacturing per unit of inductor is _____
a. 6.79
b. 7.32
c. 7
d. 8
Q 7 Total cost of manufacturing per unit of resistance is _____
a. 5.26
b. 4
c. 2
d. 5

Q 8 Total profit per unit of capacitor is ______
a. 2.42
b. 0.5
c. 2
d. 1
Q 9 Total profit per unit of inductor is ______
a. 2.68
b. 2.2
c. 3
d. None of these
Q 10 Total profit per unit of resistence is ______
a. 0.26
b. 0.37
c. 2
d. 4

ASSIGNMENT 2
Case Study
Case Study 1 A loan of Rs. 50000, at the rate of interest 5% compounded annually, is to be amortized by equal payments at the end of each year for 10 years. Answer the questions associated with this information.
Case Study 2 A company manufactures two models of car – X(800) and X(1000).
The contrinution per model is rs. 50,000 and Rs. 65,000 on X(800) and X(1000)respectively. The material required for X(800) is in short supply and company can only prduce maximum of 150 units per week. Each car manufactured has to undergo activity of assembeling and painting. However there are limitation on capacity of these activities. The details are given as under.
Model Assembling (per week) Painting (per week)
X(800) 150 80
X(1000) 200 90
Answer the questions associated with this information.

Question 1: Based on Case Study 1 – The annual payment is _________
a. 6475.25
b. 6578.26
c. 2639
d. 6357

Q 2 Based on Case Study 1 – The interest in 8th payment is __________
a. 880.38
b. 835.27
c. 801
d. None of these

Q 3 Based on Case Study 1 – The principle contained in 8th payment is _______
a. 5492.43
b. 5792.37
c. 5594
d. 7639

Q 4 Based on Case Study 1 – The principle outstanding at the beginning of 8th period will be ________
a. 1689.9
b. 17633.4
c. 2898
d. None of these
Q 5 Based on Case Study 1 – The total interest paid is _______
a. 14129
b. 15892
c. 14753
d. 17882
Q 6 Based on Case Study 2 – The common constraint on the production of X(800) and X(1000) model is the _____
a. non – negative restriction
b. non – positive restriction
c. Both of these
d. None of these
Q 7 Based on Case Study 2 – The constraint on assembeling job is ________
a. x_1/150 + x_2/80 less than or equal to 1
b. 150/x_1 + 200/x_2 less than or equal to 1
c. x_1/150 + x_2/200 less than or equal to 1
d. x_1/150 + x_2/200 less than 1
Q 8 Based on Case Study 2 – The constraint on prinitng job is ________
a. x_1/80 + x_2/90 less than or equal to 1
b. 80x_1 + 90/x_2 less than or equal to 1
c. x_1/80 + x_2/90 less than 1
d. x_1/200 + x_2/90 less than or equal to 1
Q 9 Based on Case Study 2 – The constraint on the production of X(800) model is _____
a. x_2 less than 150
b. x_1 less than 150
c. x_1 less than or equal to 150
d. x_2 less than or equal to 150
Q 10 Based on Case Study 2 – The objective function of this peoblem will be to maximize the profit Z = __________
a. 50000x_1 + 650000x_2
b. 50000x_1 + 65000x_2
c. 65000x_1 + 50000x_2
d. None of these

English Language

MODULE I : COMPOSITION AND COMPREHENSION
Case Study
“There is a long tradition of treating agreement on verbs and agreement on adjectives as two quite different phenomena. Indeed, the two are sometimes given different names: concord for the phenomenon of adjectives agreeing with the nouns they modify, as opposed to agreement proper for the relation verbs have with their subjects and objects. For example, [Noam] Chomsky (2001:34n.5) writes ‘There is presumably a similar but distinct agreement relation, concord, involving Merge alone.’ And there are some good reasons for this traditional distinction.” (Mark C. Baker, “The Syntax of Agreement and Concord,” Cambridge University Press, 2008)
Question 1: A large sum of money ___ stolen.
a. were
b. had
c. was
d. are

Question 2: A lot of houses___collapsed in the storm
a. has
b. have
c. is
d. had been

Question 3: All students____in their work
a. handed
b. have handed
c. hand
d. had handed

Question 4: Cats and dogs___not get along
a. do
b. does
c. are
d. is

Question 5: Every morning she____up early and gets ready for work
a. is waking
b. has woken
c. woke
d. wakes

Question 6: Man and woman___complementary to each other

a. were
b. was
c. is
d. are

Question 7: The moon___around the earth
a. is revolving
b. has revolved
c. revolves
d. revolve

Question 8: The students accompanied by their teacher___ gone on a picnic.
a. has
b. have
c. was
d. were

Question 9: We____Greece next month
a. visit
b. would visit
c. will have visited
d. are visiting

Question 10: When I opened my eyes, I____a strange sight.
a. saw
b. was seeing
c. have seen
d. had seen

MODULE II : ESSAY, BUSINESS LETTER AND VOCABULARY
Case Study
A participle is a form of a verb that is used in a sentence to modify a noun, noun phrase, verb, or verb phrase, and plays a role similar to an adjective or adverb. It is one of the types of nonfinite verb forms. Its name comes from the Latin participium, a calque of Greek μετοχή (metokhḗ) “partaking” or “sharing”; it is so named because the Ancient Greek and Latin participles “share” some of the categories of the adjective or noun (gender, number, case) and some of those of the verb (tense and voice). In Old English, past participles of Germanic strong verbs were marked with a ge- prefix, as are most strong and weak past participles in Dutch and German today, and often by a vowel change in the stem. Those of weak verbs were marked by the ending -d, with or without an epenthetic vowel before it. Modern English past participles derive from these forms (although the ge- prefix, which became y- in Middle English, has now been lost). Old English present participles were marked with an ending in -ende (or -iende for verbs whose infinitives ended in -ian)
Question 1: Everyone knows Zidane is good____fault
a. after
b. at
c. for
d. in

Question 2: He lived alone_____by everybody
a. forgetting
b. forgot
c. forgotten
d. had forgotten

Question 3: He was wearing_____shirt
a. tearing
b. tear
c. torn
d. had torn

Question 4: He______occupied with work could not meet us
a. been
b. being
c. had been
d. will be

Question 5: I am very pleased____your result
a. with
b. at
c. of
d. for

Question 6: I love the sea,_____my friends prefer the mountains
a. instead
b. whereas
c. unless
d. until

Question 7: She admitted_____the money
a. steal
b. stolen
c. had stolen
d. stealing

Question 8. She delayed____out of bed
a. gotten
b. get
c. had gotten
d. getting

Question 9: The house looked____
a. abandoned
b. abandoning
c. had abandoned
d. abandon

Question 10: The prisoners escaped yesterday from jail, the police are looking_____them
a. for
b. after
c. in
d. as a result

MODULE III: SHORT STORIES AND POETRY
Case Study
The idea behind the short story genre is to convey a message or point to the reader economizing on words. Unlike the novel, every part of the short story is important. Paragraphs and even the title mean much more to the story. In the short story the title is likely to be a way that the author emphasizes a message to the reader and points her in a direction of thinking. The title can also symbolize or capture a distinct purpose.
Question 1: One day Mr. Loisel received an invitation from:
a. The Minister of Health
b. The Minister of Home Affairs
c. The Defence Ministry
d. The Minister of Public Instruction
Question 2: In Katherine Mansfield’s story by the same name, the fly is symbolic of the _____ who died in the trenches of World War I.
a. Germans
b. Englishmen
c. Young soldiers
d. Leaders
Question 3: Why did Behrman become sick?
a. He was old and his immune system was weak
b. He stopped taking his medicine.
c. He became sick while painting the leaf
d. His apartment did not have fresh air.
Question 4: In the Luncheon where was the writer living before meeting the lady?
a. Marapyane
b. Paris
c. Rome
d. London
Question 5: What was the true illness which inflicted the Postmaster?
a. Pneumonia
b. Heart DIsease
c. Homesickness
d. He was not sick at all
Question 6: In which anthology of Kamala Das the poem An Introduction appeared?
a. My Story
b. Alphabet of Lust
c. Summer in Calcutta
d. Yaa Allah
Question 7: What type of language is “I wandered lonely as a cloud”?
a. Simile
b. Metaphor
c. Emotive Language
d. Personification
Question 8: What view of nature is presented by Wordsworth?
a. Nature can bring hatred, it can do things to the mind
b. Nature is powerful
c. Nature is unsettling
d. Nature is relied on to make people feel better
Question 9: “I took the one less travelled by,/ And that has made all the difference”. Whose the speaker?
a. William Wordsworth
b. Kamala Das
c. Katherine Mansfield
d. Robert Frost
Question 10: The fly episode in the short story “The Fly” is a symbolically dense episode which implies
a. An attempt to preserve the hegemonic idea of masculinity
b. The sado-masochistic tendencies of the boss
c. The boss’ attempt to enact as well as annihilate the ‘Other’
d. All of them

MODULE IV : DRAMA
Case Study
“Riders to the Sea” by J.M Synge is a tragic play regarding the sacrifice one family has made to an invisible character over their years on an island west of Ireland. When Synge wrote “Riders to the Sea” in 1904 he had been traveling between the Aran Islands and Ireland in order to develop his writing skills and find his “writing voice” (Merriman online). During this time he immersed himself into the culture, learning Gaelic, living with the fisherman’s families and absorbing the island’s history. Historically this play represents the tragedy of living upon the Aran Islands and how a family copes with it in their everyday life.
“Riders to the Sea” notes numerous elements from Synge learned during his travels. Throughout the early 1900’s clothing was still primarily handmade by common families. They oftentimes would purchase the fabric to sew their clothes; however, they still relied heavily upon their own sheep to produce the wool they needed to spin yarn to make clothing completely by hand. This process was not easy and involved a lot of hard work from a family. Sheep were raised by families and could be sheared up to two times a year. After shearing the fleece is cleaned to remove the lanolin oil and any vegetable matter that may have accumulated in the wool. The wool then must be carded or combed in order to spin it into yarn. After yarn has been spun it can be crocheted, knitted or weaved into garments one can wear.
[Merriman, C.D. J.M. Synge. The Literature Network. Jalic Inc. 2005. Web. 24September, 2013.]

Question 1: Of what literary movement is J.M. Synge’s Riders to the Sea a part?
a. Irish Literary Renaissance
b. Symbolism
c. Realism
d. Romanticism

Question 2: What are the three women waiting for at the beginning of Riders to the Sea?
a. News of Michael
b. News of Bartley
c. News of the horse fair
d. News of the sea

Question 3: In Riders to the Sea, why is Bartley determined to go to Connemara?
a. He wants to make money at the horse fair.
b. He doesn’t want to live on the island anymore.
c. He resents Maurya’s favoritism towards Michael.
d. He thinks he might hear news of Michael.

Question 4: What items does the priest give for identification purposes?
a. A pair of trousers and stockings.
b. A shirt and jacket.
c. A shirt and a plain stocking.
d. A shirt and trousers.

Question 5: How is Michael described by Nora after they realize that the stockings given to Nora by the priest belong to him?
a. A man with great vision.
b. A great rower and fisher.
c. A great woodsman and farmer.
d. A man of the cloth.

Question 6: A one-act tragedy, the play is set in the ________, and like all of Synge’s plays it is noted for capturing the poetic dialogue of rural Ireland.
a. Northern Island
b. Aran Islands
c. Galway
d. Drogheda

Question 7: As the play begins Nora and Cathleen receive word that a body that may be their brother Michael has washed up on shore in ________, far to the north.
a. Galway
b. Aran Island
c. Dorgheda
d. Donegal

Question 8: How many stitches did Nora drop from the second of three pairs of stockings she knitted for Michael?
a. Three score
b. Two and a half score
c. Seven
d. She never dropped any stitches

Question 9: Who had witnessed the fearful sight of a dead man with a child in his arms?
a. Maurya
b. Cathleen
c. Dara
d. Bartley

Question 10: How does Bartley die?
a. He dies from pneumonia.
b. The gray pony knocks him into the sea
c. The red pony bucks him into the sea.
d. The ship sinks, swamped on the way to Cannemara

MODULE V : RHETORIC AND COMMON MISTAKES IN ENGLISH

Case Study

Logos, ethos, and pathos are important components of all writing, whether we are aware of them or not. By learning to recognize logos, ethos, and pathos in the writing of others and in our own, we can create texts that appeal to readers on many different levels. This handout provides a brief overview of what logos, ethos, and pathos are and offers guiding questions for recognizing and incorporating these appeals. Aristotle taught that a speaker’s ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. Considered together, these appeals form what later rhetoricians have called the rhetorical triangle.

Question 1: Which of the following best defines pathos?

a. It’s a combination of logic and credibility
b. It’s a way to convince with emotion
c. It embodies all three appeals
d. All answers are correct

Question 2: Many rhetorical devices rely on repetition for their desired effects. Which of these is NOT repeated in one or more rhetorical devices?

a. Meaning
b. Words
c. Phrases
d. Sounds

Question 3: The Five Cannons of Rhetoric include:
a. Style
b. Memory
c. Invention
d. All answers are correct

Question 4: Which of the following is not usually found in a report of a quantitative study?
a. Measurements
b. Results
c. Confession
d. Validation

Question 5: The introductory section of a research report should aim to:
a. identify the specific focus of the study
b. provide a rationale for the dissertation, or article.
c. grab the reader’s attention.
d. All answers are correct

Question 6: A figure of speech in which two unlike things are explicitly compared using like or as is which of the following rhetorical devices?

a. Understatement
b. Oxymoron
c. Personification
d. Simile

Question 7: A statement that seems impossible because the ideas are opposites, but have an element of truth is which of the following rhetorical devices?

a. Paradox
b. Oxymoron
c. Satire
d. Allegory

Question 8: *Great Depression
*Jumbo shrimp
*Cruel to be Kind
*Pain for pleasure
*Clearly confused
*Act naturally
*Painfully beautiful
They are examples of which rhetorical device?

a. Anecdote
b. Hyperbole
c. Oxymoron
d. Satire

Question 9: Identify the rhetorical device:
“To think on death it is a misery,/ T o think on life it is a vanity;/ to think on the world verily it is,/ to think that here man hath no perfect bliss.’
a. Exemplum
b. Hyperbole
c. Parable
d. Anaphora

Question 10: Talking to someone who is not there, dead, not human is which rhetorical device?
a. Imagery
b. Apostrophe
c. Alliteration
d. Anaphora

ASSIGNMENT 2

Case Study
Writing simply would not be writing without the rules that shape words and string together sentences into fluid paragraphs and comprehensible arguments. We use these rules every day while sending text messages, writing essays, producing business reports, or even when we update Facebook statuses. Yet, despite the prevalence of writing in our everyday lives, proper grammar has been kicked to the curb. The apparent grammar disconnect is hard to trace. Children are educated in grammar basics starting in elementary school, but despite efforts from the Common Core standards and other educational bodies, many professionals believe the informality of new technologies and the changing modes of communication have weakened the emphasis on proper grammar. My research primarily focuses on how professional grammar deficiencies stem from inadequate grammar teaching and changes in communication methods, and how, to some degree, the ability to construct sentences is analogous to the ability to construct thoughts. Therefore, understanding and employing proper grammar are important for both educational and professional success.

Question 1: “James said that __________ word with me.” “Yeah, come in and have a seat.”
a. you can have a
b. you wanted to have a
c. you will want to have a
d. You had a

Question 2: Which of these must be avoided in business letters?
a. Polite words
b. Abbreviation
c. clear details
d. Formal designations

Question 3: How would you plan to link the paragraphs to each other in an essay writing?
a. Write a lot of ideas in each paragraph
b. Making sure that each paragraph links to the conclusion
c. Making sure that each paragraph links to the introduction
d. Stating different key points in each paragraph

Question 4: Who does Maurya see riding the gray pony?
a. Her husband
b. A Ghost
c. Michael
d. Bartley

Question 5: In “The Fly”, Woodifield’s family (the wife and the girls) kept him boxed up in the house every day. What does this indicate about Woodifield?
a. He had become old and physically bereft
b. Shifting of the gender roles of women post First World War
c. The agencyless status of Woodified
d. All the answers are correct

Question 6: The necklace that is worn by the main character Matilda Loisel in the story is an example of…
a. Characterization
b. Symbolism
c. Irony
d. All of them

Question 7: What do the following lines from “The Road Not Taken” mean?
And sorry I could not travel both
And be one traveler,

a. The speaker is only one person and cannot go down two roads at the same time.
b. The speaker thinks both paths are equally good.
c. The speaker is only one person and cannot go down two roads at the same time.
The speaker would rather travel with someone, so they could each explore a path.
d. The speaker regrets not taking the other road at the start.

Question 8: Which of the following is NOT a theme of the short story The Last Leaf?
a. Pessimism
b. ambition
c. Friendship
d. Self-Sacrifice

Question 9: Fill in the blanks with the appropriate word:
Choose a name, a role. Don’t play pretending games.
Don’t play at ___________ or be a
Nympho
a. schizophrenia
b. Home
c. Emotions
d. None of these

Question 10: Which of these are the main themes in the short story The Postmaster?
a. Loneliness
b. Search for Meaning
c. Need for compassion
d. All are correct

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Principles and Practices of Management

MODULE I : INTRODUCTION OF MANAGEMENT

Case Study

Mohan Automobile Ltd. is engaging in the business of repairing and overhauling of automobiles. They have about 40 employees working in the workshop. Current practices gave led to an extreme amount of customer dissatisfaction due to very high waiting time, discourteous behaviour of workforce with the customers, poor quality of workmanship and high cost of repairing automobiles. As a result of it, the customers have started their cars servicing elsewhere. The owner is very keen to improve the situation but he finds that his people are not motivated by a spirit of service basically because of poor wages and indifferent supervision.
This operation is located in environmentally alert community and they have also been complaining to the local municipal authority that the nasty way in which operations are handled and waste water disposed off is causing a lot of inconvenience in that locality. The owner manager wants your help in raising the level of productivity of the employees and effectiveness of the operations.
You have been asked to look into the operations of the company , analyse the whole situation and make necessary recommendations.
Question 1: To improve productivity and enhance effectiveness of operations, which one option should not be the focus area?
a. Poor quality of workmanship
b. Discourteous behavior of employees with the customers
c. Unfavourable attitude of the community
d. Low cost of repairing

Question 2. Which is the cause of the problem?
a. Lack of motivation
b. Lack of required training to the employees
c. Dissatisfactory wage system
d. All these options

Question 3. Which is not the root cause of lack of motivation?
a. Good wage system
b. Lack of spirit of service
c. Unfriendly environments
d. Nasty way of handling operations

Question 4. Which measure should be adopted to design motivation system?
a. Studying and analysing needs and wants of the people
b. Incentive wage system should be installed
c. Productivity linked bonus to be introduced
d. All these options

Question 5. Which one applies to make community attitude favourable?
a. Local people should be given priority in employment
b. Company should contribute to provide overall welfare of the community
c. Paying attention to corporate social responsibility
d. All these options

Question 6. Which one does not apply to improve interpersonal relations with customers?
a. Create mutual trust
b. Build confidence
c. Ignore the slogan ” Customer is the king”.
d. Improve quality of service

Question 7. Which one is not applicable for supportive supervision?
a. Help and guidance to employees
b. Inspiration to work efficently
c. Work related problems to be promptly solved
d. All these options

Question 8. Which one is not the cause of the problem?
a. Indifferent supervision
b. Environmental alertness among the people of the community
c. Ineffective waste disposal system
d. All these options

Question 9. Which one is the recommended solution?
a. Scientific training to the employees
b. Improve workmanship
c. Examplary behavior pattern
d. All these options

Question 10. Which one option is not the problem area?
a. Customer dissatisfaction
b. Increased market share
c. Decline in the volume of business
d. High waiting time

10 on 10 

MODULE II : PLANNING PROCESS
Case Study
The Sweet Dreams Motel is a 40-unit, no-frills operation in the less scenic part of a major Queensland resort town. The owner, Mr. Smith, firmly believes that there is a need for his style of low-cost family accommodation amid the luxury and beauty of the area. His rooms are large, family –style rooms (there is no television, for example). Although, there is plenty of room for future expansion, the grounds are fairly bare with a bit of landscaping, but mostly grass.
Mr. Smith can serve breakfast to the rooms and provide tea-making facilities. There are now a lot of good restaurants and take-aways in the area. Mr. Smith’s prices are less than half of what similar motels charge and only a fraction of what the big five-star properties are charging. And, really, he isn’t all that far away from the beach, shops and other attractions.
The problem is occupancy. He has some regulars who come every holiday period (and have been doing so for the four years he has owned the property). Overall, the occupancy is about 50 % year round and he knows from the local tourist office that the other properties average around 68 % occupancy year round. New developments could mean trouble. This lack of occupancy can be quite frustrating for Mr. Smith. Cars pull in, drive round the parking areas, then drive away.
Currently, Mr. Smith does very little advertising in local district guides and the holiday papers, mainly because he really thinks word-of-mouth is the best form of advertising. He is a member of the local tourist committee, but too busy to go to meetings. However, he does receive the local statistics and knows the average stay in the area is 3.8 nights, and that local families and couples and increasingly overseas visitors are his potential customers.
He’s not desperate yet, but he’s getting worried and disillusioned. He thought he would be overrun with guests, but that hasn’t happened.
Question 1: What is Mr. Smith’s biggest problem?
a. Cars pull in, drive around and drive away
b. Low occupancy rate
c. Existance of lot of good restaurants and take aways in the area
d. There is no television in the rooms

Question 2. What is not the peculiarity of the motel rooms?
a. Large size
b. Absence of television
c. Family-style room
d. No tea making facilties in rooms

Question 3. What is the duration of average stay in the area as per local statistics?
a. 3.8 nights
b. 8.3 nights
c. 5 nights
d. None of the these options

Question 4. What is the station avarage occupancy year around as per local tourist office statistics?
a. 0.5
b. 0.68
c. 0.75
d. None of the options

Question 5. Which advertisement strategy is best as per Mr. Smith ?
a. Publishing in holiday papers
b. Local district guides
c. Word-of-mouth publicity
d. District tourism department

Question 6. Which is not the strength of this motel ?
a. Nearness to beach, shops and other attractions
b. Plenty of room for expansion
c. Regular customers who come every holiday period
d. Location in the less scenic part of Queenland resort town

Question 7. Which is not the weakness of this motel ?
a. Grounds are fairly barren
b. Prices are very reasonable and less than half of other similar properties
c. No inhouse restaurant service for serving lunch and dinner
d. Rooms are not provided with television

Question 8. Which is the firm belief of Mr. Smith, the motel owner?
a. Need for his style of low cost family accomodation
b. Have three star culture
c. No need of luxary and beautification
d. Landscaping has no significance

Question 9. Which opportunity does exist for Mr. Smith to improve upon his motel occupancy rate?
a. Take advantage of and attend all local tourist commiittee meetings
b. Provision of lunch and dinner by outsourcing to some nearby restaurant
c. Add on a bar/spa/ gym etc
d. All these options

Question 10. Who are the potential customers of Sweet Dreams Motel?
a. Students touring batches
b. Honey mooning couples
c. Youth forums
d. Overseas visitors

MODULE III: ORGANISING
Case Study

Dr. Bhardwaj is the President of Bhardwaj Hospital, Noida. He has a Personal Secretary (Dolly) to assist him. There are two different departments in the hospital and each of them has a manager – (i) the Finance & Administration Manager (Deepak) and (ii) the Patients Care Manager (Dr. Aarti). The Finance & Administration department is further broken down into three parts with three supervisors – (i) the Accounts Supervisor (Mayur) with three accounts clerks Rishika, Rupali and Shruti reporting to him; (ii) the Marketing Supervisor (Vikas) with two public relations staff members (Sonali and Manali) reporting to him; and (iii) Adminstration Supervisor ( Ankit) with four administrative clerks ( Mahesh, Rajesh, Nilesh and Yogesh) reporting to him.

In the patient care department under its Manager (Dr Aarti), there are three speciality areas with a Superintendent for each one – Emergency Ward ( Dr. Manoj), Children’s Ward ( Dr. Amandeep), and Intensive Care Ward (Dr. Inderjeet). Each of these three wards Superintendents have a resident doctor each (Charu, Sakshi, and Belma respectively) under them who further control 5 nurses each in these three wards.

22+ 15=37

Question 1: How many total staff employees are under Finance & Administration Manager Deepak?

a. Three
b. Five
c. Ten
d. Twelve

Question 2.The chain of command of President Dr Bhardwaj includes _____

a. Dr Aarti; Ankit; Sonali
b. Deepak; Dr Inderjeet; Charu; Nurses
c. Dr Aarti; Dr Amandeep; Sakshi; Nurses
d. Dolly; Dr Aarti; Dr Manoj; Belma; Nurses

Question 3. The downward chain of command of Deepak includes __________

a. Mayur; Rishika
b. Mayur; Manali
c. Ankit; Shruti
d. Vikas; Yogesh

Question 4. The upward chain of command of clerk Nilesh includes ________

a. Rajesh; Mahesh; Yogesh; Ankit.
b. Ankit; Deepak; Dr Bhardwaj
c. Ankit; Deepak; Dolly
d. Ankit; Vikas; Mayur; Deepak

Question 5. What is the grand total of employees on the rolls of Bhardwaj Hospital, Noida?

a. Thirty –seven
b. Thirty-six
c. Twenty- three
d. Forty-five

Question 6. What is the total number of employees on staff role under President Dr Bhardwaj?

a. Thirty-six (wrong answer)
b. Fourteen
c. Thirteen
d. Twenty

Question 7. What is the total number of line employees under Patients Care Manager Dr Aarti?

a. Twenty-one
b. Six
c. Three
d. Seven

Question 8. What is the total number of persons in the span of control of Administration Supervisor Ankit ?

a. Two
b. Three
c. Four
d. Eight

Question 9. What is the total number of persons in the span of control of Dr. Bhardwaj?

a. Three
b. Two
c. Thirty six (wrong answer)
d. Nine

Question 10. What is the total number of staff in Children Ward under Dr Amandeep?

a. One
b. Six
c. Twelve
d. Eighteen

MODULE IV: STAFFING/ HRM

Case Study

Mr Muthu Swamy, the chairman of S K Pharma Company had set up its plant at Mysore (Karnataka state) in the year 2002 and kept the corporate office at state capital, Bangalore. The plant is manufacturing and marketing drugs, medicines and glucose water. The company has met severe competition from large pharma companies with foreign collaboration. Mr K V Nayak, Vice- president marketing, has been with the company, for the last two years. He has ambitious plans for capturing a sizable share of the markets in Karnataka, Kerala and south Andhra Pradesh. As the company is medium-sized, Mr Nayak has kept his marketing department and team lean and trim. The medical representatives were given aggressive targets and were pushed to reach their respective targets. The representatives as well as Mr Nayak worked very hard to complete their respective targets. However, there was no formal appraisal and reward system in S K Pharma. During the last year, more than 25 medical representatives had left the company due to unsatisfactory increments, no proper promotion policy and poor HR practices. Those who left the company were excellent workers. Mr Nayak did not care for this high turnover. He was overconfident that he would be able to hire freshers since S K Pharma had enjoyed a reputation of being a good employer, who paid the highest salary in the industry with many attractive perks/ privileges. Mr Nayak also felt that he could select candidates who were not happy with their remunerations in other companies. Mr Nayak had never communicated to the medical representatives about their performance or reasons for not recognising their outstanding performance.

Question 1: High turrnover of medical representatives was not due to ___________

a. Unsatisfactory increments and promotions
b. Non recognition of outstanding performance
c. Poor HR practices
d. Highest salary package in the industry

Question 2: How old is S K Pharma Company?

a. Less than 5 years old
b. 5 to 10 years old
c. 10 to 15 years old
d. More than 20 years old

Question 3: The ambitious plan of the company to capture sizable market share does not include ______

a. South Andhra Pradesh
b. North Tamil Nadu
c. Kerala
d. Karnataka

Question 4: The manufacturing plant of S K Pharma is located at ______

a. Bangalore
b. Belgaon
c. Karnataka
d. Mysore

Question 5: What is not the product line of S K Pharma company?

a. Drugs
b. Medicines
c. Fruit juices
d. Glucose water

Question 6: What strategy was not adopted to get maximum work from the medical representatives?

a. Given aggressive targets
b. Pushed to achieve their targets
c. Left to their own whims and fancies and working styles
d. Made to work hard along with Vice -president marketing

Question 7: What was the appraisal and reward system like in the company?

a. Excellent
b. Fair
c. Poor
d. No system existed

Question 8: Which one was not the reason for over confidence of Mr K V Nayak that he will be able to hire fresh medical representatives?

a. S K Pharma paid highest salary in the industry
b. S K Pharma enjoyed a good reputation as an employer
c. S K Pharma had attractive perks and privileges for their employees
d. Newly employeed team of medicl representatives will produce wonders from their very starting day

Question 9: Who is the Vice-president Marketing of S K Pharma?

a. Mr Muthu Swamy
b. Mr Namo Narain
c. Mr R K Pillai
d. Mr K V Nayak

Question 10: Who were the real competitors of S K Pharma?

a. Large pharma companies with foreign collaboration
b. Local drugs and medicines companies
c. Ayurvedic and Unani medicines manufaturers in India
d. No competitors existed at all

MODULE V : MANAGEMENT CONTROL

ASSIGNMENT 2
Case Study
Mr. Ramchandran is the President of ABC Ltd. Recently, it was decided by the Board of Directors that it would be profitable for the corporation to open its own Marketing Department. Mr. Ramchandran has been directed to internally pick up a person who he feels is capable of heading the department, and then putting this person in-charge of getting the department on its feet. After considering a number of good men, Mr. Ramchandran has narrowed the field down to two possible choices: Rajesh Mehta and Pramod Kumar. Rajesh Mehta has good track record with the company. He was hired eight years ago, and through the years, he has shown a good deal of drive and initiative in all of his endeavors. He is an aggressive young man, and has received the nickname of go-getter in his department. Although Mehta seems to be more concerned at times with ends rather than means, he is very efficient and he is considered as a good leader by those who work under him. As one worker stated, “Although he can get rough with you at times, you always know where you stand with him, and when you have done a good job, he lets you know it.” Mehta is also credited with accepting full responsibility, in all cases, and making quick decisions when action is called for. Pramod Kumar has been with the company for 11 years. He is well liked by all in his department , and his work is first rate. Kumar’s leadeship style differs from Mehta’s in that Kumar is not that aggressive and quick to act as Mehta. Before Kumar makes a decision, he generally consults others who he feels can contribute further information on a given subject. This often includes those who work under him. Those who work under Kumar consider him a good leader, and state that the atmosphere of participation produced by Kumar really encourages their utmost individual output while on the job. This can be seen by the production increase which soon occured when Kumar became the head of his work-force.

Question 1: President narrowed the field down for choosing marketing department head to how many choices?

a. One
b. Two
c. Three
d. Four

Question 2: What change came in when Kumar became the head of his work-force?

a. Production stagnated
b. Production declined
c. Production increased
d. Quality complaints enhanced

Question 3: What has been the length of service of Pramod Kumar with the company?

a. 15 yeas
b. 13 years
c. 11 years
d. 8 years

Question 4: What has been the length of service of Rajesh Mehta with the company?

a. 6 years
b. 8 years
c. 10 years
d. 12 years

Question 5: What is the leadership style of Pramod Kumar?

a. Autocratic
b. Democratic / Participative
c. Laissez-faire
d. Task-centred

Question 6: Which one is NOT the characteristic of Pramod Kumar?

a. Very aggressive
b. Slow decision making
c. Is first rate in his work
d. Believes in involving all subordinates

Question 7: Which one is NOT the characteristic of Rajesh Mehta?

a. Good past track record
b. Drive and determination
c. Aggressive spirit
d. Non bothered type

Question 8: Which one was the drawback of Rajesh Mehta?

a. Apppreciating the good job of sub-ordinates
b. Quick decisions
c. At times, getting rough with workers
d. Taking full responsibility

Question 9: Which one was not the direction given to Mr. Ramchandaran?

a. To oversee himself the functioning of marketing department
b. To pick up a person internally to head the marketing department
c. Make that person in-charge
d. Make the department stand on its own feet

Question 10: Who took the decision to open a marketing department?

a. Mr. Ramchandaran
b. Vice President of ABC Ltd.
c. CEO of ABC Ltd.
d. Board of Directors

10 on 10 

Assignment 2

Case Study

Kavita is the chief editor of a top woman’s magazine “Women’s Era” published from Mumbai. She is a very hard working, dedicated and well-organised leader who is very passionate about her work. She also has a family of devoted husband, and two young children (a son and a daughter). Even though it is not easy for her to balance her family life and her career, she has always tried to be home by 7 p.m. each night to spend time with her children. The job is a high pressure one and sometimes she brings the work home. While at home, she is readily available to take official calls, and attend to SMS’s and e-mails. Her husband is a sales manager in a local middle size FMCG company, and his timings are not fixed, so that he cannot always be at home in the early evening to be with the kids. Moreover, he is often travelling on official tours for atleast two days in a week. This has made her role as a mother even more responsible, cumbersome and tiring. She has hardly any time to relax and rest and it has started telling on her health. Her staff considers her to be an ideal boss. She was an excellent and sympathetic listener, very cooperative and good team builder who always kept her door open to everyone. She was well respected by her staff and her staff depended upon her too much. Even for little problems, that the staff members could solve themselves, they approached Kavita who was very helpful. One unexpected outcome of her openness, easy approachability and helpful nature was that she got an excuse to sit late at her desk upto 9 p.m. and sometimes even later. Her love for the job kept her late in the office , which meant that she could not pay much attention to her family. One day, she calmly analysed the issue of her staff’s too much dependency on her. She observed that as a leader, she had not delegated the decisional powers to her subordinates and further more she was easily accessible. She came with the idea of empowering her staff to take more responsibility. She met with her staff, one by one, to discuss their area of responsibility. Her staff acknowledged that they really did not need her input on many decisions. They had just got used to meeting with her on every trivial issue. She asked the staff members their suggestions to improve the coordination and interdependency among the staff themselves, rather than depending on her. She thanked everyone and implemented almost all of their suggestions. With proper delegation, higher responsibility and accountability and appropriate powers for making decisions, the staff members felt very good about their jobs, and also it added onto their own development and growth. Kavita felt so happy and relaxed, since she was now relieved from many trivial problems and could devote more time to her family.
Question 1: How is Kavita’s husband employed?

a. Medical representative in a pharma company
b. Sales Manager of a FMCG company
c. Entrepreneour
d. Manager- marketing of a middle sized company

Question 2: Which one is the correct name of the magazine published from Mumbai in which Kavita is employed?

a. Femina
b. Cosmopolitan
c. Women’s Era
d. Graha-shobha

Question 3: Which one factor was not true in making Kavita’s role as a mother very crucial?

a. Husband’s support and his easy availability for sharing family responsibilities
b. Bringing office work at home
c. Not adequate time for her own rest and relaxation
d. Be readily available to attend calls , SMSs and e-mails even at home

Question 4: Which one is not applicable in Kavita’s love for her job?

a. Office is office and home is home, and there is no chance to mix the two
b. Bringing work home
c. Be readily available to attend calls , SMSs and e-mails even at home
d. High pressure job

Question 5: Which one is not Kavita’s personality trait?

a. Hard working
b. Dedicated
c. Irresponsible
d. Passionate for work

Question 6: Which one is the correct designation of Kavita?

a. Editor
b. Chief Editor
c. Press reporter
d. Jouranalist

Question 7: Which one point should have also formed her implementation strategy to find some time for her family?

a. Giving higher responsibilty and developing them for their growth
b. Giving power to make decisions
c. Delegating authority and make them accountable
d. Little autonomy to make mistakes and learn from them

Question 8: Which one point was not relevant in her analysis of her leadership position?

a. Non-delegation
b. No empowerment to lower staff to make decisions
c. Too much of dependency of staff on her
d. Maintaining proper distance from her sub-ordinates staff

Question 9: Which one was not the reason for Kavita’s late evenings at office?

a. Love for work and open nature
b. Good team builder and helpful attitude for staff
c. Excellent and sympathetic listener
d. Non-approachable

Question 10: Who all constitute Kavita’s family?

a. Husband, a son and a daughter
b. Husband, mother-in-law and father-in-law
c. Husband and two sons
d. Husband and two daughters

 Module I : Introduction to Accounting /

The art of recording transactions in a set of books is referred to as __________.

Select one:

1. Book Keeping
2. Accounting
3. Auditing
4. Writing

Which of the following is a basic assumption?

Select one:

1. Conservatism concept
2. Matching concept
3. Historical cost concept
4. None of the above

Which of the following is/are function(s) of Accounting?

Select one:

1. Measurement
2. Forecasting
3. Decision-making
4. All of the above

Accounting is considered as a/an ___________ of the business.

Select one:

1. Language
2. Face
3. Art
4. None of the above

__________ an art of recoding, classifying and summarizing in a significant manner and in terms of money, transactions and events which are in part at least of a financial character, and interpreting the results thereof

Select one:

1. Management Accounting
2. Financial Accounting
3. Cost Accounting
4. None of the above

Who issues International Financial Reporting Standards?

Select one:

1. The IFRS Advisory Committee
2. The stock exchange
3. The International Accounting Standards Board
4. The government

Which of the following is/are objective(s) of Accounting?

Select one:

1. Providing Information to the Users for Rational Decision-making
2. Systematic Recording of Transactions
3. Ascertainment of Results of above Transactions
4. All of the above

 “The process of identifying, measuring and communicating economic information to permit informed judgments anddecisions by the users of accounting”. This definition was given by ____________________.

Select one:

1. American Accounting Association
2. British Accounting Association
3. Indian Accounting Association
4. None of the above

Business is an economic activity undertaken ___________________.

Select one:

1. with the motive of earning profits
2. to maximize the wealth for the owners.
3. with the motive of earning profits and to maximize the wealth for the owners.
4. None of the above

What is the role of the IASB?

Select one:

1. Oversee the standard setting and regulatory process
2. Formulate international financial reporting standards
3. Review defective accounts
4. Control the accountancy profession

According to the IASB Conceptual framework which of the following is not an objective of financial statements?

Select one:

1. Providing information regarding the financial position of a business
2. Providing information regarding the performance of a business
3. Enabling users to assess the performance of management to aid decision making
4. Helping to assess the going concern status of a business

The insistence of the concept of ________ would result in avoidance of window dressing the results by choosing the accounting method by convenience and thereby either inflating or understating net income.

Select one:

1. Dual aspect
2. Consistency
3. Revenue Realisation
4. Matching

The IASB Conceptual framework identifies user groups. Which of the following is not an information need for the 'Investor' group?

Select one:

1. Assessment of repayment ability of an entity
2. Measuring performance, risk and return
3. Taking decisions regarding holding investments
4. Taking buy/sell decisions

Which of the following is not an accounting convention?

Select one:

1. Prudence
2. Consistency
3. Depreciation
4. Accruals

If, at the end of the financial year, a company makes a charge against the profits for stationery consumed but not yet invoiced, this adjustment is in accordance with the convention of:

Select one:

1. materiality
2. accruals.
3. consistency
4. objectivity

Which of the following correctly defines ‘equity’ according to the IASB's Conceptual Framework for Financial Reporting?

Select one:

1. Equity is a present obligation of the entity arising from past events, the settlement of which is expected to result in an outflow from the entity of resources embodying economic benefit.
2. Equity is a resource controlled by an entity as a result of past events and from which future economic benefits are expected to flow to the entity.
3. Equity is the residual interest in the assets of the entity after deducting all its liabilities.
4. Equity is increases in economic benefits during the accounting period in the form of inflows or enhancements of assets or decreases of liabilities.

In times of rising prices, the historical cost convention:

Select one:

1. understates asset values and profits.
2. understates asset values and overstates profits.
3. overstates asset values and profits.
4. overstates asset values and understates profits.

Module II : Recording of Transactions

The following account has a credit balance

Select one:

1. None of the above
2. Sundry Creditors A/c
3. Purchase A/c
4. Plant and Equipment A/c

A trial balance shows -

Select one:

1. None of these
2. Accuracy of account
3. Only arithmetical accuracy of accounts
4. Honesty of accountants

The purchase of supplies on account should result in:

Select one:

1. a debit to Supplies and a credit to Accounts Receivable.
2. a debit to Supplies Expense and a credit to Cash.
3. a debit to Supplies and a credit to Accounts Payable
4. a debit to Supplies Expense and a credit to Supplies

Imprest system is used in-

Select one:

1. Ledger
2. Cash book
3. Journal
4. Petty cash book

Accounts related to assets or properties or possessions.

Select one:

1. Nominal Account
2. Personal Account
3. Real Account
4. Artificial Personal Account

A ledger:

Select one:

1. is a book of original entry.
2. contains only asset and liability accounts.
3. is a collection of the entire group of accounts maintained

by a company

1. should show accounts in alphabetical order

A revenue account:

Select one:

1. is increased by credits
2. has a normal balance of a debit
3. is decreased by credits
4. is increased by debits

Posting:

Select one:

1. normally occurs before journalizing.
2. transfers ledger transaction data to the journal
3. is an optional step in the recording process
4. transfers journal entries to ledger accounts

Debits:

Select one:

1. increase assets and decrease liabilities
2. increase both assets and liabilities
3. decrease assets and increase liabilities
4. decrease both assets and liabilities

Which of the following is a type of Voucher

elect one:

1. All of the above
2. Receipt Voucher
3. Payment Voucher
4. Non-Cash or Transfer Voucher

Which of the following statements about a journal is false?

Select one:

1. It helps to locate errors because the debit and credit

 amounts for each entry can be readily compared.

1. It is not a book of original entry.
2. It provides a chronological record of transactions
3. It discloses in one place the complete effect of a

transaction.

Ram purchased a car INR. 10,000 paid INR. 3000 as cash andbalance amount will be paid in three equal installments due tothis __________________.

Select one:

1. Both (b) and (c)
2. Total liabilities increase by 3000
3. Total assets increase by 10,000
4. Assets will increase by 7000 with corresponding increase

in liability by 7000

In which book of prime entry will a business record debit notes in respect of goods which have been sent back to suppliers?

Select one:

1. The purchase day book
2. The cash book
3. The sales returns day book
4. The purchase returns day book

From the following details estimate the capital as on 31.03.2017,Capital as on 01.04.2016 INR. 4,10,000. Drawings INR. 40,000, Profitduring the year INR. 50,000

Select one:

1. 4,20,000
2. 4,50,000
3. 4,00,000
4. 4,10,000

At 30 November 20X5 Jenny had a bank loan of $8,500 and abalance of $678 in hand in her bank account. How should theseamounts be recorded on Jenny's opening trial balance at 1December 20X5?

Select one:

1. Debit $8,500 and Credit $678
2. Credit $7,822
3. Debit $7,822
4. Credit $8,500 and Debit $678

Before posting a payment of €5,000, the Accounts Payable ofSenator Company had a normal balance of €16,000. Thebalance after posting this transaction was:

Select one:

1. € 11,000
2. € 21,000
3. Cannot be determined
4. € 5,000

The trial balance of Clooney Corporation had accounts with the following normal balances: Cash $5,000, Service Revenue$85,000, Salaries and Wages Payable $4,000, Salaries and Wages Expense $40,000, Rent Expense $10,000, Share Capital—Ordinary $42,000, Dividends $15,000, and Equipment $61,000. Inpreparing a trial balance, the total in the debit column is: ...........

Select one:

1. $216,000
2. $91,000
3. $131,000
4. $116,000

3rd Module Assessment

A trial balance will have no balance, if ____

Select one:

1. correct entry is posted twice
2. The purchase on credit basis is debited to purchases and credited to cash
3. 500 cash payment to creditors is debited to creditors for 50 and credited to cash as 500
4. None of the above

________ Account charges the COGS and other direct expenses and losses against the sales revenue to determine the

gross operating result of the concern during a particular accounting period.

Select one:

1. Trading
2. Profit & Loss
3. Income & Expenditure
4. Receipts & Payments

The financial statement that reflects information about the financial performance of an entity is referred to as the___________.

Select one:

1. Cash Flow Statement
2. Income Statement
3. Balance Sheet
4. None of the above

Gross profit is the difference between

Select one:

1. Sales and cost of goods sold
2. Sales and operating expenses
3. Sales and non-operating expenses
4. None of the above

The financial statements of an organisation are drafted using the ___________.

Select one:

1. Transactions
2. Events
3. Ledger balances
4. None of the above.

Payment to a creditor

Select one:

1. Increase an asset, reduce a liability
2. Reduce an asset, reduce a liability
3. Only reduce a liability
4. Only reduce an asset.

Which of the following is a position statement?

Select one:

1. Profit and loss account
2. Balance sheet
3. funds flow statement
4. Trial balance

Assets are listed on the balance sheet in the order of their

Select one:

1. purchase date.
2. adjustments
3. liquidity.
4. balance.

Among the financial statements, ___________ is/ are referred to as ‘period statement’.

Select one:

1. Trading Account.
2. Profit & Loss Account
3. Both (a) and (b)
4. Balance Sheet

Balance sheet is prepared

Select one:

1. At a particular date
2. At the close of a day
3. For the close of a period
4. For showing performance of an organisation

What does carriage inwards effect

Select one:

1. Sales
2. Purchases
3. Drawing
4. Capital

Where is carriage inwards disclosed?

Select one:

1. Profit and loss account
2. Balance sheet
3. Trading account.

d Trial balance

Which of the following is the correct formula for cost of sales?

Select one:

1. Opening inventory – purchases + closing inventory
2. Purchases – closing inventory + sales
3. Opening inventory – closing inventory + purchases
4. Opening inventory + closing inventory – purchases

Carriage outwards is disclosed in

Select one:

1. Balance sheet
2. Profit and loss account
3. Trading account
4. Trial balance

If a company wants to earn a 25% profit on sales, what will be the profit mark up on the cost.

Select one:

1. 20%
2. 33. 33%
3. 30%
4. 25%

Prisha has not kept accurate accounting records during the financial year. She had opening inventory of $6,700 andpurchased goods costing $84,000 during the year. At the year end she had $5,400 left in inventory. All sales are made ata mark up on cost of 20%. What is Prisha’s gross profit for the year?

Select one:

1. $13,750
2. $17,060
3. $16,540
4. $20,675

Given that values of opening inventory, purchases and Cost of Goods Sold for a particular accounting period are INR.1,00,000, INR. 9,30,000 and INR. 7,50,000, the closing inventory will be:

Select one:

1. 2,80,000
2. 2,40,000
3. 8,20,000
4. 4,80,000

Module IV : Financial Statement Analysis

A measure useful in evaluating the effi ciency in managing inventories is:

Select one:

1. inventory turnover
2. average days to sell inventory.
3. Both (a) and (b).
4. return on shareholders’ equity.

Comparisons of data within a company are an example of the following comparative basis:

Select one:

1. Industry averages.
2. Intra company.
3. Intercompany.
4. Both in tracomp any and intercompany.

The process of comparing various financial factors of a company over a period of time is known as …

Select one:

1. Inter?firm comparison
2. Ratio Analysis
3. Intra?firm comparison
4. Inter?industry comparison

Which technique used for figures of two or more periods are placed side by side to facilitate easy and meaningful comparisons?

Select one:

1. Comparative statement
2. Common?size statement
3. Trend Analysis
4. None

Which of the following is technique of financial statement analysis?

Select one:

1. Common?size statement
2. Comparative statement
3. Trend analysis
4. All

What is followed while preparing the financial statements?

Select one:

1. Accounting conventions
2. Accounting principles
3. Accounting concepts
4. All

Which of the following is the main objective of a financial statement?

Select one:

1. to know the solvency
2. to know the debt capacity
3. to know the earning capacity
4. All

In horizontal analysis, each item is expressed as a percentage of the:

Select one:

1. net income amount
2. equity amount
3. total assets amount
4. base year amount

dication of a company’s ability to:

Select one:

1. generate net income.
2. generate cash to pay dividends
3. generate cash to invest in new capital expenditures.
4. Both (b) and (c).

Which is an example of a cash fl ow from a financing activity?

Select one:

1. Receipt of cash from sale of land.
2. Issuance of debt for cash
3. Purchase of equipment for cash.
4. None of the above

The statement of cash flows classifies cash receipts and cash payments by these activities:

Select one:

1. operating and non-operating.
2. investing, financing, and operating.
3. financing, operating, and non-operating.
4. investing, financing, and non-operating.

Which is an example of a cash flow from an operating activity?

Select one:

1. Payment of cash to lenders for interest
2. Receipt of cash from the sale of ordinary shares
3. Payment of cash to reacquire shares.
4. None of the above.

Which of the following is incorrect about the statement of cash flows?

Select one:

1. The direct method may be used to report cash provided by operations.
2. The statement shows the cash provided (used) for three categories of activity.
3. The operating section is the last section of the statement.
4. The indirect method may be used to report cash provided by operations.

Horizon Company has the following current account information for a recent balance sheet: Cash $ 25,000;Temporaryinvestments 25,000; Accounts receivable 125,000; Merchandise inventory 100,000; Accounts payable 75,000; Accruedexpenses 25,000 What are the current and quick ratios?

Select one:

1. 1.75, 2.50
2. 2.75, 0.50
3. 2.50, 1.50
4. 2.75, 1.75

Sammy Company reported net sales of £300,000, £330,000, and £360,000 in the years, 2012, 2013, and 2014, respectively.If 2012 is the base year, what is the trend percentage for 2014?

Select one:

1. 77%.
2. 120%.
3. 108%.
4. 130%

Tiger Equipment Sales Co. had accounts receivable at the beginning and end of the year of $200,000 and $300,000,respectively. The net sales were $1,000,000. Determine the accounts receivable turnover and number of days’ sales inaccounts receivable.

Select one:

3. 3.3, 109
4. 3.3, 91
5. 4.0, 109
6. 4.0, 91.25

Module V : Amalgamation, Absorption and Reconstruction of Companies & Company Accounts

Amalgamation adjustment reserve is opened in the books of the amalgamating company to incorporate

Select one:

1. None of the above
2. Non- Statutory reserves of the amalgamating company
3. Assets of the amalgamating company
4. Statutory reserves of the amalgamating company

Which of the following statement is true in case of a Foreign Company?

Select one:

1. A Company incorporated outside India and has a place

of business in India

1. None of the above
2. A Company incorporated in India and has a place of

business in India.

1. A Company incorporated in India and has place of

  business outside India

When the object of reconstruction is usually to re-organise capital or to compound with creditors or to effect economies then such type of reconstruction is called

Select one:

1. None of the above
2. Internal reconstruction with liquidation
3. External reconstruction
4. Internal reconstruction without liquidation of the company

Which of the following statement is not a feature of a Company?

Select one:

1. None of the above
2. Perpetual Existence
3. Separate legal entity
4. Members have unlimited liability

Which of the following statements is not a feature of a private company?

Select one:

1. None of the above
2. Does not restrict on the number of its members to any

    limit.

1. Restricts the rights of members to transfer its shares.
2. Does not involve participation of public in general.

The excess price received over the par value of shares, should be credited to __________.

Select one:

1. Share capital account
2. Securities premium account
3. Calls-in-advance account
4. None of the above

The accumulated losses under scheme of internal re construction are written off against

Select one:

1. Capital Reduction account
2. None of the above
3. Share Capital account
4. Shareholders’ account

In case of amalgamation, the entry for elimination of unrealized profit or loss on stock is made

Select one:

1. By the vendor company
2. By the purchasing company
3. By the third party
4. None of the above

The Securities Premium amount may be utilized by a company for __________.

Select one:

1. Writing off any loss on sale of fi xed asset
2. Writing off the expenses/discount on the issue of

debentures

1. None of the above
2. Writing off any loss of revenue nature

If expenses of liquidation of the vendor company are paid bythe purchasing company then, in purchasing company’s book, the account debited is

Select one:

1. None of the above
2. Vendor company account
3. Goodwill account
4. Liquidation expense account.

At the time of amalgamation, purchase consideration does notinclude

Select one:

1. The sum which the transferee company will directly pay

 to the creditors of the transferor company

1. Payments made in the form of assets by the transferee

 company to the shareholders of the transferor company

1. Preference shares issued by the transferee company to

 the preference shareholders of the transferor company

1. None of the above

When shares are forfeited, the share capital account is debited with ________ and the share forfeiture account is credited with __________.

Select one:

1. Paid-up capital of shares forfeited; Called up capital of

shares forfeited

1. Called up capital of shares forfeited; Amount received on

shares forfeited

1. Called up capital of shares forfeited; Calls in arrear of

 shares forfeited

1. None of the above

A process of reconstruction, which is carried out without tliquidating the company and forming a new one is called

Select one:

1. External reconstruction
2. Amalgamation
3. None of the above
4. Internal reconstruction.

Reconstruction is a process by which affairs of a company arereorganized by

Select one:

1. Both (a) and (b)
2. Revaluation of assets and Reassessment of liabilities.
3. None of the above
4. Writing off the losses already suffered by reducing the

      paid up value of shares and/or varying the rights attached

     to different classes of shares.

F Ltd. purchased Machinery from G Company for a book value of INR. 4,00,000. The consideration was paid by issue of 10%debentures of INR. 100 each at a premium of 25%. The debenture account was credited with ______.

Select one:

1. 5,00,000
2. 4,00,000
3. 3,20,000
4. 4,20,000

T Ltd. proposed to issue 6,000 equity shares of INR. 100 each at a premium  of 40%. The minimum amount of application money to be collected per share as per the Companies Act, 2013

Select one:

10. INR. 10.00
11. INR. 5.00
12. INR. 6.00
13. INR. 7.00

G Ltd. acquired assets worth INR. 7,50,000 from H Ltd. by issue ofshares of INR. 100 at a premium of 25%. The number of shares to be issued by G Ltd. to settle the purchase consideration = ?

Select one:

1. 6,000 shares
2. 7,500 shares
3. 9,375 shares
4. 8,550 shares

Assignment 2

Compute the times interest earned for 2014.

Select one:

13. 13.0 times
14. 11.2 times.
15. 65.3 times
16. 14.0 times.

Compute the days in inventory for 2014.

Select one:

1. 24 days.
2. 60.8 days.
3. 64.4 days
4. 6 days.

Compute the current ratio for 2014.

Select one:

1. 1.26:1.
2. 3.0:1.
3. .80:1.
4. 3.75:1.

Compute the profit  margin for 2014.

Select one:

5. 5.90%
6. 17.1%.
7. 18.10%
8. 37.9%.

Compute the return on ordinary shareholders’ equity for 2014.

Select one:

51. 51.7%.
52. 61.2%.
53. 47.9%.
54. 59.40%

Module I : Essential English Grammar

1st Module Assessment

Either you or your friends ______to be blamed.

Select one:

1. Will
2. will be
3. was
4. are

Choose the correct meaning of the foreign words and phrases: vis-à-vis

Select one:

1. similar
2. contrary to the fact
3. in good faith
4. face to face

Each state is responsible to keep ___________ for peace inregi on.

Select one:

1. Work
2. Works
3. Worked
4. Working

Choose the incorrect word!

Of all the evidence that has piled up since Newton's paper was published, there is no new           ideas to contradict his original concept.

Select one:

1. has piled
2. is
3. new
4. to contradict

Choose the correct answer

Select one:

1. I have been to San Francisco, California, Reno, Nevada, and Seattle, Washington.
2. I have been to San Francisco California; Reno Nevada; and Seattle Washington.
3. I have been to San Francisco California, Reno Nevada, and Seattle Washington.
4. I have been to San Francisco, California; Reno, Nevada; and Seattle, Washington

Choose the correct meaning of the foreign words and phrases: ad valorem

Select one:

1. according to the value
2. according to utility
3. according to cost
4. according to demand

Which of the following sentences is written correctly? Eiffel tower is the most famous monument in France .

Select one:                       

1. Eiffel tower is the most famous monument in France.
2. Eiffel Tower is the most famous monument in France.
3. Eiffel Tower is the most famous monument in France.
4. All of them are incorrect

Which of these statements is false?

Select one:

1. When the adjective is used attributively it comes before the noun which it qualifies.
2. When there is an indirect object and a direct object, the indirect precedes the direct.
3. The object usually comes after the verb.
4. The subject should usually follow the verb.

He ___________ for effective follow up of plans

Select one:

1. call
2. will be called
3. called
4. be call

We had celebrated at our house for thanksgiving and new  year's eve. Which words should be capitalize ?

1. Celebrated
2. Thanksgiving, new year’s
3. Thanksgiving, new year’s Eve
4. Celebrated, thanksgiving

Five hundred rupees notes _______ found lying on the road yesterday.

Select one:

1. was
2. were
3. is
4. are

A herd of deer _____ running in the forest.

Select one:

1. are
2. were
3. am
4. is

He ..................................... many years ago.

Select one:

1. dies
2. had died
3. died
4. has died

By that time, everybody ........................................ asleep.

Select one:

1. is
2. was
3. has been
4. had been

Which of these statement is true:

Select one:

1. Oculesics is object based phenomenon
2. Kinesics differs from country to country and culture to culture.
3. Paralanguage does not hold context out of professional sphere
4. Chronemics is detrimental to understand space issue in public

The final line of a business letter says:

Select one:

1. how many people are corresponding
2. how many attaches are with the letter
3. how many enclosures are with the letter
4. goodbye, formally or informally but business like

Rooms with comfortable chairs invite relaxation while stiff chairs prompt formality. This refers to ____.

Select one:

1. Chromatics
2. Environmental factors
3. Artifacts
4. Kinesics

Module I : Introduction to Statistics

Which fields among the following requires the use of statistics necessarily?

Select one:

1. medicine
2. agriculture
3. transportation
4. all of these

Number of employees working in a company is an example of which type of data?

Select one:

1. ordinal
2. discreet
3. categorical
4. continuous

Inferential statistics can be defined as a part of statistics related to _______.

Select one:

1. summarising data
2. research on data
3. sorting data
4. organising data

Measures of central tendency are part of which type of statistics?

Select one:

1. both of these
2. descriptive
3. inferential
4. none of these

Percentage bar diagrams are used when _______.

Select one:

1. relative proportions of components are important
2. total magnitude of the given variable is to be divided into various parts
3. both of these
4. none of these

Qualitative data can be further categorised into which types?

Select one:

1. ordinal
2. binary
3. all of these
4. nominal

Histogram visualizes the distribution of data over a continuous interval or certain time period in the form of _____.

Select one:

1. lines
2. dots
3. curves
4. bars

Data collected on weight of students in a class of 50 students isa _________ type of data.

Select one:

1. discrete
2. continuous
3. ordinal
4. nominal

________ is facilitated by Statistics.

Select one:

1. comparison
2. all of these
3. data representation
4. easy interpretation

Line graph is used to represent _______.

Select one:

1. all of these
2. categorical data
3. binary data
4. time series

Which amongst the following are the characteristics of Histogram?

Select one:

1. Histograms help give an estimate as to where values are concentrated and what the extremes are
2. all of these
3. Each bar in a histogram represents the tabulated frequency at each interval
4. It visualises the distribution of data over a continuous interval or certain time period

Which amongst the following studies “whole-part” relationship?

Select one:

1. None of these
2. Frequency Polygon
3. Frequency Curve
4. Histogram

List of children per family in a society as2,3,0,1,2,1,12,0,3,1,2,1,2,2,1,1,2,0, is an example of _______ data.

Select one:

1. nominal
2. ordinal
3. ungrouped
4. grouped

Which amongst the following are the characteristics of Bar Diagrams.

Select one:

1. Categories are represented on one axis and a discrete

value on the other

1. It may run horizontally as well as vertically
2. all of these
3. The longer the length of the bar, the greater is its value

For a continuous data distribution, 10-20 with frequency 10, 20-30 with frequency 24 and 30-40 with frequency 43, at which point less than cumulative o give will start.

Select one:

1. 53
2. 77
3. 24
4. 10

For a continuous data distribution, 10-20 with frequency 10, 20-30 with frequency 24 and 30-40 with frequency 43, at which point more than cumulative o give will start.

Select one:

1. 24
2. 77
3. 10
4. 53

For a continuous data distribution, 10-20 with frequency 10, 20-30 with frequency 24 and 30-40 with frequency 43, at which point more than cumulative o give will end.

Select one:

1. 77
2. 10
3. 24
4. 53

Module II : Measure of Central Tendency

The data set 32,41,52,11,53,74,21,44,26,75, has _______ number of modes.

Select one:

1. 2
2. none of these
3. 1
4. 3

Measures of central tendency are part of which type of statistics?

Select one:

1. both of these
2. inferential
3. none of these
4. descriptive

________ can be considered as the mid point of the distribution.

Select one:

1. mean
2. mode
3. median
4. none of these

For an individual series, mean is _______ divided by________

Select one:

1. Sum of observations, number of observations
2. Product of observations, number of observations
3. number of observations, sum of observations
4. number of observations, Product of observations

If a distribution is negatively skewed, then ________

Select one:

1. mean < median < mode
2. median > mean > mode
3. mean = mode = median
4. mean > median > mode

Mean of discrete series can also be named as ________

Select one:

1. none of these
2. harmonic average
3. geometric average
4. weighted average

If a distribution is positively skewed, then ________

Select one:

1. mean > median > mode
2. median > mean > mode
3. mean < median < mode
4. mean = mode = median

________ can be considered as balancing point of the data.

Select one:

1. skewness
2. mean
3. mode
4. all of these

The most frequent data value is called ______

Select one:

1. mean
2. median
3. variance
4. mode

If a distribution is symmetrical, then ________

Select one:

1. median > mean > mode
2. mean < median < mode
3. mean > median > mode
4. mean = mode = median

Median as quartiles can be termed as _____

Select one:

1. Q4
2. Q1
3. Q2
4. Q3

For finding median in continuous series, which amongst the following are of importance?

Select one:

1. cumulative frequency preceding the median class
2. Particular frequency of the median class
3. Lower limit of the median class
4. all of these

Median for individual series in ascending order, where number of observations is even can be found by finding _____.

Select one:

1. mean of first and second last observation
2. mean of first and last observation
3. mean of seconds and last observation
4. mean of middle two observation

In continuous type of series, for finding mean, which amongst the following is considered as X variable value?

Select one:

1. none of these
2. upper limit of the interval
3. mid point of the interval
4. lower limit of the interval

For the discrete series given as, X variable values - 32 with frequemcy 2, 37 with frequency 5, 46 with frequency 3 and 48with frequency 9, mode is _______

Select one:

1. 48
2. 37
3. 9
4. 5

For the discrete series given as, X variable values - 32 with frequemcy 2, 37 with frequency 5, 46 with frequency 3 and 48with frequency 9, median is _______

Select one:

1. 48
2. 32
3. 46
4. 37

For the discrete series given as, X variable values - 32 with frequency 2, 37 with frequency 5, 46 with frequency 3 and 48with frequency 9, mean is _______

Select one:

1. 34
2. 58
3. 19
4. 43

Module III: Measure of Dispersion

While finding mean deviation from mean for unclassified data, the sum of deviations is divided by the ____ .

Select one:

1. The number of observations
2. The sum of observations
3. The sum of frequencies
4. none of these

Coefficient of variation is ______ measure of dispersion.

Select one:

1. absolute
2. relative
3. Both of these
4. none of these

Which amongst the following is a property of a good measure of dispersion?

Select one:

1. Simple to understand and easy to compute
2. Rigidly defined
3. Based on each individual item of the distribution
4. all of these

_________measures of dispersion are expressed in the same units in which the original data is expressed.

Select one:

1. absolute
2. relative
3. both of these
4. none of these

In the concept of Inter quartile range (IQR), it divides the whole data set into ____ parts.

Select one:

1. 1
2. 2
3. 3
4. 4

_______ measure of dispersion facilitates comparison.

Select one:

1. absolute
2. relative
3. both of these
4. none of these

Dispersion can also be defined as degree of _____

Select one:

1. spread
2. diversity
3. slatterns
4. all of these

_____ is a measure of difference between the observed value of a variable and some other value.

Select one:

1. Dispersion
2. Deviation
3. Mean Deviation
4. none of these

In a data distribution, standard deviation value is _______ of variance value.

Select one:

1. square
2. square root
3. cube
4. cube root

Variance is the average of _________

Select one:

1. All deviations
2. squared diviations
3. rooted deviations
4. absolute deviations

Standard deviation is a special form of average deviation from the _______.

Select one:

1. mean
2. median
3. mode
4. IQR

Mean deviation from mean is _______ measure of dispersion.

Select one:

1. absolute
2. relative
3. both of these
4. None of these

In the concept of Inter quartile range, Q1 is at the position _____, where n is the total number of observations.

Select one:

1. n/4
2. 2n/4
3. 3n/4
4. 4n/4

For a continuous data distribution, 10-20 with frequency 3, 20-30 with frequency 5, 30-40 with frequency 7and 40-50with frequency 1, the value of Q_3 is ________.

Select one:

1. 34
2. 30
3. 35.7
4. 32.6

For a continuous data distribution, 10-20 with frequency 3, 20-30 with frequency 5, 30-40 with frequency 7and 40-50with frequency 1, the value of Q_1 is ________.

Select one:

10. 10.5
11. 22
12. 26
13. 24

For a continuous data distribution, 10-20 with frequency 3, 20-30 with frequency 5, 30-40 with frequency 7and 40-50with frequency 1, the value of quartile deviation is ________.

Select one:

a.2

6. 6.85
7. 6.32
8. 10

Module IV : Correlation And Regression Analysis

On the basis of number of variables __________correlation is a type of correlation.

Select one:

1. positive
2. negative
3. partial
4. zero

Correlation is denoted by _______

Select one:

1. r
2. ρ
3. both of these
4. none of these

If cove (x, y) is positive, then variable x ______ as variable y increase.

Select one:

1. increase
2. decrease
3. remains constant
4. None of these

Range of Correlation coefficient is _____.

Select one:

1. minus infinity to plus infinity
2. minus one to plus 1
3. minus one to zero
4. zero to plus one

 “If a car increases speed, travel time to a destination decreases”, is an example of _______ correlation.

Select one:

1. Partial
2. Negative
3. Multiple
4. Positive

General equation of the regression line x on y is ________.

Select one:

1. (x-x bar)=b _x y (y-y bar)
2. (x-x bar)=b _y x (y-y bar)
3. (x +x bar)=b _x y (y+ y bar)
4. (y-y bar)=b _x y (x-x bar)

Regression line equation is in which form of equation?

Select one:

1. intercept form of equation
2. point slope form of equation
3. two point form of equation
4. none of these

On the basis of change in proportion, which amongst the following is a type of correlation.

Select one:

1. Simple
2. Multiple
3. Zero
4. none of these

If c o v (x ,y) = 0 is zero, then is ______ correlation.

Select one:

1. positive
2. negative
3. zero
4. none of these

If co v (x, y) is negative, then variable x ______ as variable y increase.

Select one:

1. increase
2. decrease
3. remains constant
4. None of these

Variable of sales dependent upon both advertisement and price variables, can be considered as an examples of ______correlation.

Select one:

1. simple
2. partial
3. multiple
4. zero

Which amongst the following is not required to find rank correlation coefficient?

Select one:

1. Difference between ranks
2. Number of items
3. Pearson correlation coefficient
4. All of these

Regression coefficient b _y x can be calculated as _____ * [S.D. (y) / S.D. (x)]

Select one:

1. rho
2. sigma
3. phi
4. alpha

Variables like Advertisement and Sales which would yield a positive correlation, can be considered as an examples of______ correlation.

Select one:

1. simple
2. b. partial
3. multiple
4. zero

Following data refers to the years of service (variable X) put in by seven specialized workers in a factory and their monthly incomes (variable Y). X variable values with corresponding Y variable values can be listed as,, 11 years of service with income 700, 7 years of service with income 500, 9 years of service with income 300, 5 years of service with income200, 8 years of service with income 600, 6 years of service with income 400, 10 years of service with income 800.Regression equation y on x is ______.

Select one:

1. y=3/4x+1
2. y=4/3x-1
3. y=3/4x-1
4. y=1-3/4x

Following data refers to the years of service (variable X) put in by seven specialized workers in a factory and their monthly incomes (variable Y). X variable values with corresponding Y variable values can be listed as,, 11 years of service with income 700, 7 years of service with income 500, 9 years of service with income 300, 5 years of service with income200, 8 years of service with income 600, 6 years of service with income 400, 10 years of service with income 800. Find the correlation coefficient.

Select one:

1. -0.45
2. 0.29
3. 0.36
4. 0.75

Following data refers to the years of service (variable X) put in by seven specialized workers in a factory and their monthly incomes (variable Y) in hundreds of rupees. X variable values with corresponding Y variable values can be list e das,, 11 years of service with income 700, 7 years of service with income 500, 9 years of service with income 300, 5 years of service with income 200, 8 years of service with income 600, 6 years of service with income 400, 10 years of service with income 800. Bases on the regression equation y on x, for 12 years of service in the similar field, what would be there commended salary in hundreds of rupees?

Select one:

1. 600
2. 700
3. 500
4. 800

Module V  : Probability Theory and Distributions and Time Series Analysis

In an experiment of tossing a coin. If A = getting a head and B =getting a tail. Then A and B are _________ events.

Select one:

1. mutually exclusive
2. equally likely
3. exhaustive
4. all of these

Increase and decrease noticed in the general trend of any time series is always _________.

Select one:

1. regular
2. linear
3. both of these
4. none of these

Method of moving average is especially useful in the case of the time series with ________.

Select one:

1. regular seasonal fluctuations
2. regular cyclical movements
3. regular irregular variations
4. all of these

Range or scale of probability is ____.

Select one:

1. minus one to plus one
2. zero to one
3. minus one to zero
4. none of these

Binomial distribution is symmetrical when ____ .

Select one:

1. p>q
2. p<q
3. p=q
4. p ≠q

Events are said to be _______ when one does not occur more often than the others.

Select one:

1. equally likely
2. complementary
3. disjoint
4. mutually exclusive

If p represents the probability of success of a player in any game and M represents the sum of money he will receive in case of success Then his expectation = ______.

Select one:

1. p/M
2. p*M
3. p+M
4. p-M

According to empirical rule _____ percentage of data lies between one standard deviation of data.

Select one:

99. 99.7
100. 13.5
101. 68
102. none of these

Which component of time series can be considered to be present due to the occurrence of business or trade cycles in the economic world

Select one:

1. seasonal fluctuations
2. cyclical movements
3. irregular variations
4. none of these

Normal Distribution is a continuous frequency distribution of_______ range.

Select one:

1. finite
2. infinite
3. both of these
4. none of these

In which case will the binomial distribution be applied?

Select one:

1. When we have to find the probability of 6 heads in 10 throws of a fair coin
2. When we have to find the probability that 3 out of 10 items produced by a machine, which produces 8 %

defective items on an average, will be defective

1. both of these
2. None of these

Which of the following will present a symmetrical graph when plotted?

Select one:

1. B (0.3, 10)
2. B (0.5, 10)
3. B (0.8, 10)
4. B (0.9, 10)

In which case amongst the following can we use Poisson Distribution?

Select one:

1. No. of defective screws per box of 100 screws
2. No. of typographical errors per page
3. both of these
4. None of these

Total number of items in the sample space of an event of tossing two coins together is _____.

Select one:

1. 2
2. 4
3. 8
4. 16

A table of 4 students has 1 is senior and 3 juniors. The teacher is going to pick 2 students at random from this group to present homework solutions. Probability that both students selected are juniors is _____.

Select one:

1. 1/3
2. 1/2
3. 1/4
4. 1/6

Births in a hospital occur randomly at an average rate of 1.8births per hour. What is the probability of observing 4 births in a given hour at the hospital?

Select one:

1. 0.3628
2. 0.0723
3. 0.7329
4. none of these

Regarding a certain normal distribution concerning the income of the individuals we are given that mean = 500 rupees and standard deviation = 100 rupees. Find the possibility that an individual selected at random will belong to the income group R s. 420 to R s. 570.

Select one:

1. 0.183
2. 0.213
3. 0.546
4. none of these

Assignment 2

CASE STUDY

A nutritionist need to study the daily protein intake of a client(during 3 week period), present in different food items and the data collected by him is as follows:

32, 21, 12, 43, 16, 48, 56, 24, 40, 45, 34, 11, 43, 33, 25, 34, 55, 32, 22, 20,42

Making 6 class intervals for the range, the length of each interval would approximately be _______.

Select one:

1. 4
2. 10
3. 5
4. 8

Starting to make the intervals from 10.5 and ending at 58.5,each interval being of length 8 units, how many intervals would exist?

Select one:

1. 7
2. 5
3. 6
4. 4

Frequency of second interval 18.5 to 26.5 is _______.

Select one:

1. 1
2. 4
3. 5
4. 3

Frequency of first interval 10.5 to 18.5 is _______.

Select one:

1. 1
2. 3
3. 5
4. 4

Frequency of the last interval 50.5 to 58.5 is _______.

Select one:

1. 4
2. 3
3. 2
4. 5

Module 1: Introduction

__________ means one plan, one boss.

Select one:

1. Gang Plank
2. Unity of command
3. Unity of direction
4. Centralisation

Which one of the following statements is not correct?

Select one:

1. Management is a rigid process.
2. Management is a continuous process.
3. Management is a goal-oriented process
4. Management is a dynamic process.

_________ principle of management states that there should be a place for everything and everything should be in its place.

Select one:

1. Discipline
2. Order
3. Equity
4. Esprit de corps

_________ principle of management puts emphasis on judicious application of penalties by the management.

Select one:

1. Order
2. Discipline
3. Esprit de corps
4. Division of work

__________ is the technique in which each worker is supervised by eight supervisors.

Select one:

1. Centralisation
2. Functional foremanship
3. Simplification of work
4. Unity of action

Which one of the following is not an importance of management?

Select one:

1. Disciplining employees
2. Integrating various interest groups
3. Inculcating creativity
4. Developing society

Which one of the following is not a principle of scientific management?

Select one:

1. Maximum, not restricted output
2. Development of personnel
3. Harmony, not discord
4. Functional foremanship

Gang plank is related to

Select one:

1. incentives to workers.
2. communication.
3. supervision of workers.
4. motivation.

In which category does management fall?

Select one:

1. Emerging profession
2. Semi-profession
3. Marginal profession
4. Well-established profession

___________ denotes concentration of authority at the top level

Select one:

1. Decentralisation
2. Centralisation
3. Delegation
4. Coordination

Which title is given to an individual who is in charge of and coordinates the activities of a group of employees engaged in related activities within a unit of an organization?

Select one:

1. contractor
2. employee
3. vender
4. manager

Management is a ________ directed process as it aims at achieving specified goals.

Select one:

1. Future
2. Goal
3. Continuously
4. Deliberately

Management should find ‘one best way’ to perform a task. Which technique of scientific management is defined in this sentence?

Select one:

1. Method Study
2. Time Study
3. Fatigue Study
4. Motion Study

Management principles differ from pure science principles because management principles are

Select one:

1. situation-bound
2. vague.
3. easy to learn
4. rigid

.

Which level of management is responsible for establishing a vision for the organization, developing broad plans and strategies, and directing subordinate managers?

Select one:

1. executive managers
2. first level managers
3. middle managers
4. second level managers

The element that aims at integrating group efforts to achieve group objectives is called ________.

Select one:

1. Directing
2. Coordination
3. Management
4. Cooperation

Coordination is required at ___________ levels of management in all management functions.

Select one:

1. all
2. bottom
3. only top
4. few

Module II: Management Planning Process

Pervasiveness of planning usually indicates that planning

Select one:

1. is the first element of management process.
2. is a future-oriented activity
3. is a top management function.
4. extends throughout the organisation.

Importance of planning lies in

Select one:

1. Selecting the most appropriate plan
2. Identifying alternatives critically
3. Reducing uncertainty
4. Developing leadership

Which one of the following is a step of planning?

Select one:

1. Analysis of employee behaviour
2. Analysis of organisation structure
3. Analysis of employee morale
4. Analysis of environment

Which one of the following is a single-use plan?

Select one:

1. Budget
2. Strategy
3. Rule
4. Method

The basic role of strategy is to provide

Select one:

1. direction for control.
2. direction for motivation.
3. setting procedures.
4. direction for action

__________ is a feature of planning, which is also referred to as primacy of planning.

Select one:

1. Pervasive
2. Continuous
3. Primary function of management
4. Integrating

__________ is a comprehensive plan for achieving its objectives.

Select one:

1. Policy
2. Method
3. Rule
4. Strategy

Plans which prescribes chronological steps for performing activities is

Select one:

1. Method
2. Policy
3. Rule
4. Procedure

__________ is a statement of expected results in numerical terms

Select one:

1. Plan
2. Forecast
3. Estimate
4. Budget

Which of the following is not true for forecasting?

Select one:

1. Short range forecasts are less accurate than long range forecasts
2. The underlying casual system will remain same in the future
3. Forecast for group of items is accurate than individual item
4. Forecasts are rarely perfect

In which of the following forecasting technique, data obtained from past experience is analysed?

Select one:

1. Judgemental forecast
2. All of the above
3. Time series forecast
4. Associative model

Organisations are not always able to accomplish all their objectives because

Select one:

1. Planning May not Work in a Dynamic Environment
2. Planning Leads to Rigidity
3. Planning Involves Huge Cost
4. All of these

Which of the following statements is false?

Select one:

1. he success of an enterprise is possible only when plans

are properly drawn up and implemented

1. Managers have a tendency to rely on previously tried and

tested successful plans

1. If a plan has worked before it will work again
2. Any plan needs to be translated into action or it becomes meaningless

Choose the INCORRECT option

Select one:

1. Planning is basically doing and not an intellectual activity

of thinking

1. Planning is Continuous
2. Planning is Futuristic
3. Planning Involves Decision Making

Management objectives when it is being considered must have

Select one:

1. Three objectives
2. Single objective
3. Multiple objectives
4. Two objectives

Long term objectives are aimed to be achieved

Select one:

1. In more than 3 years
2. Within one year
3. In more than 5 years
4. Within 2 years

Decision-making is the case of __________.

Select one:

1. Planning
2. Directing
3. Staffing
4. Organising

Module III: Organization

Divisional structure leads to conflict in

Select one:

1. motivation
2. resource allocation
3. marketing management
4. planning process

Organisation structure establishes relationships between

Select one:

1. organisation and society
2. suppliers and customers
3. organisation and environment
4. people, work and resources

An advantage of functional structure is

Select one:

1. Flexibility
2. Personalised attention
3. Easier employee learning
4. Responsibility for end results

___________ is the organisational structure in which activities are grouped together on the basis of products.

Select one:

1. Divisional structure
2. Functional structure
3. Formal
4. Informal

The number of subordinates who report directly to a manageris called that manager's ____________

Select one:

1. Span of control
2. Authority
3. Range
4. Delegation

Formal organisation differ from informal organisation withrespect to

Select one:

1. Production process
2. Structuring
3. Financial procedure
4. Purchasing

___________ involves giving authority and responsibility tosubordinates.

Select one:

1. Centralisation
2. Decentralisation
3. Division of work
4. Delegation

Following is NOT an importance of organising:

Select one:

1. Growth and expansion
2. Adaptation to change
3. Role clarity
4. Performance appraisal

__________ is the process of grouping similar activitiestogether and creating departments.

Select one:

1. Division of work
2. Centralisation
3. Delegation
4. Departmentalisation

Organising process involves one of the following:

Select one:

1. Determining objectives
2. Grouping of activities
3. Prescribing work schedule
4. Prescribing disciplinary action

__________ is the duty for job performance.

Select one:

1. Authority
2. Responsibility
3. Both (a) and ( C)
4. Accountability

__________ cannot be delegated.

Select one:

1. Both (a) and ( C)
2. Responsibility
3. Accountability
4. Authority

The purpose of an organisational structure is NOT _____

Select one:

1. To organise lines of communication
2. To coordinate people and resources
3. To formalise authority
4. To limit workers' rights

Which organisation structure is generally followed by big steel plants?

Select one:

1. All of the above
2. Line and staff organisation
3. Line organisation
4. Functional organisation

A virtual organisation is ________

Select one:

1. An organisation that uses internet technologies to sell its products to the customers
2. An organisation that coordinates the workforce via video conferencing
3. An organisation that manages their supply chain using digital technologies
4. An organisation that uses information and communications technologies (ICT's) to coordinate activities without any physical boundaries between different

functions

In hospitals, the following type of depart mentation is common

Select one:

1. By geographical region
2. By function
3. By committee
4. All of the above

______ spans of management control create ______structures with many levels of management.

Select one:

1. Narrow; tall
2. Narrow; flat
3. Wide; tall
4. Wide; unpredictable

Module IV: Staffing

__________ is an internal source of recruitment

Select one:

1. Personal contacts
2. Employee recommendations
3. Transfer
4. Campus recruitment

In staffing function, which one of the following groups of managers is involved?

Select one:

1. Only top managers

1. Only middle managers

1. All managers

1. Only human resource managers

Which type of learning is management development concerned with?

Select one:

1. Inventory development
2. Manual skill development
3. Specific job skill development
4. Multi-skill development

In staffing function, which combination of activities in a sequential order is correct?

Select one:

1. Recruitment, training, selection, placement
2. Recruitment, selection, training, placement
3. Selection, training, recruitment, placement
4. Recruitment, selection, placement, training

Promotion is an _____ source of recruitment.

Select one:

1. poor
2. internal
3. global
4. External

Preliminary _____ is a step in the selection process.

Select one:

1. sampling
2. screening
3. reject ion
4. interview

The most relevant sources for recruiting managerial personalise ___

Select one:

1. Employment exchange
2. Direct recruitment
3. Casual callers
4. Advertisement

____ is the process of increasing knowledge and skills.

Select one:

1. Development
2. Interview
3. Training
4. Selection

____________ is a process of learning and growth.

Select one:

1. Training
2. Recruitment
3. Development
4. Both (a) and (C )

                                                                                                                                          Which of the following can  not be considered as importance of  staffing?

Select one:

1. Developing skills in employees
2. Suitable division of work among employees
3. Efficient use of human resources
4. Employee satisfaction

___________ leads to optimum use of resources.

Select one

:

 a.Training

1. Recruitment
2. Staffing
3. Development

Web publishing is a/an ____________ source of recruitment.

Select one:

1. External
2. Campus
3. Both
4. (b) and (c ) d. Internal

__________ is the “On the Job Training” method used to trainelectricians.

Select one:

1. Job rotation
2. Web publishing
3. Coaching
4. Apprenticeship

Time perspective in training is ___________

Select one:

1. Medium term
2. Medium or Long term
3. Long term
4. Short term

For higher management employees, ________ are influencedby the size of a company, specific industry and the process of decision making.

Select one:

1. Bonuses
2. Salaries
3. Promotions
4. All of the above

Horizontal job rotation refers to _____

Select one:

1. Lateral promotion
2. Lateral motivation
3. Lateral transfer
4. All of these

Persons interested in enhancing their reputations and receiving recognition will respond to ________.

Select one:

1. All of the above
2. Treats
3. Awards
4. Verbal praise

Module V: Directing and Management Control

Which one of the following is not a feature of controlling?

Select one:

1. Keeping employees busy
2. Continuous process
3. Action-oriented
4. Pervasive function

Directing takes place at _______ levels of management.

Select one:

1. Top
2. Lower
3. All
4. Middle

An element of directing is __________

Select one:

1. Designing control system
2. Designing organisation structure
3. Delegating authority
4. Communication

Meeting all of Maslow’s (1970) needs should result in ______

Select one:

1. Unconditional positive regard
2. Loci on control
3. Self-actualisation
4. Self-efficacy

Which one of the following is a step of controlling?

Select one:

1. Assessing environment
2. Taking corrective action
3. Taking disciplinary action
4. Assessing personnel required

Which one of the following is a semantic barrier?

Select one:

1. Lack of attention
2. Technical jargon
3. Status
4. Organisational policy

Motivation is not ______

Select one:

1. an easy process
2. related to satisfaction
3. a goal-directed behaviour
4. a complex process

Need hierarchy theory of motivation was given by ______

Select one:

1. Taylor
2. Koontz
3. Fayola
4. Maslow

Grapevine is a form of _____Select one:

1. formal communication
2. informal communication
3. barrier to communication
4. channel of communication

Leadership is based on a superiors ____

Select one:

1. authority
2. accountability
3. responsibility
4. persuasive communication

__________ is the process of stimulating people to engage in a goal-directed behaviour

Select one:

1. Motivation
2. Directing
3. None of these
4. Communication

___________ aims at instructing, guiding and motivating people to achieve the desired results.

Select one:

1. Motivation
2. Communication
3. Organising
4. Directing

Which one of the following is NOT an importance of controlling?

Select one:

1. Better coordination
2. Better planning
3. Better grievance handling
4. Better use of resources

Which of the following aspects appears in sociocultural approaches?

Select one:

1. Identity
2. All of these
3. Relatedness
4. Participation in communities

Regarding leadership, which statement is FALSE?

Select one:

1. When people operate as leaders their role is always clearly established and defined
2. All of the above
3. Not every leader is a manager
4. Leadership does not necessarily take place within a hierarchical structure of an organisation

Social cognitive perspectives often hold which of the following to be important aspects of motivation?

Select one:

1. Schemas and prototypes
2. Operant and classical conditioning
3. Expectancy and value
4. Positive self-regard and hierarchy of needs

_____ Motivation is associated with activities that are rewarding or satisfying in themselves

Select one:

1. State motivation
2. Intrinsic motivation
3. Trait motivation
4. Extrinsic motivation

Assignment 2

Case Study: Bajaj Auto

It is believed that "tomorrow's CEO must be today's empowered manager". This is reflected in the case of CEO of the two-wheeler brand Bajaj Auto - Mr Rahul Bajaj, , wherein he delegated his responsibilities to a successor systematically. His two sons, Rajiv and Rajiv were qualified enough to carry on the business. It was a bold decision on his part as he was used to taking charge of every critical area in the traditional family and managing the company. He had complete charge of production, finance, design changes, production systems and labour relations at the company, and personally oversaw all the operations for over two decades from1968 to 1990.

He never felt the need for delegation of authority and decentralisation of responsibilities. resulting which the company remained a fat, cost-callous, inflexible giant. Although there was rise in sales and increase in consumer demand, the company could not progress exponentially. The second line of executives were not groomed to manage day-to-day operations, nor they had required freedom to take even simple decisions independently.

Due to various additional responsibilities as the chairman of Indian Airlines, CII, AIAM, etc., he realized the need for creating a second line of command in his absence. To handle the onset of recession and the advent of competition, the company quickly, combined delegation with succession planning. Both sons joined as apprentices initially, selected their respective areas and underwent training in those areas- Rajiv in manufacturing and Rajiv in marketing.

Another cousin of Rahul Bajaj, Mather was made the in charge of HR functions and began to represent Rahul in meetings. Responsibilities were delegated to Mather slowly but steadily. Rahul Bajaj also started to distance himself from his followers, after his son Rajiv took charge of the AK Rudi plant independently. As a result, the report card of the company became quite encouraging – with sales picking up in motorcycle as well as scooter segments.

Span of management is sometimes also referred to as span of………………..or……………..

Select one:

1. Operations, supervision
2. Delegation, authority
3. Supervision, authority or control
4. Authority, Control

Decentralisation refers to the physical .................. of facilities and the extent of .................. of authority throughout an organisation.

Select one:

1. location, dispersal
2. layout, aggregation
3. layout, dispersal
4. location, aggregation

Centralisation is the opposite of .................. and .................. of authority

Select one:

1. dispersal, holding
2. dispersal, delegation
3. absorption, delegation
4. aggregation, control

_______ is the assignment of authority and responsibility to another person (normally from a _____) to carry out specific activities.

Select one:

1. control, manager to a subordinate
2. Delegation, manager to a subordinate
3. Delegation, subordinate to manager
4. Decentralization, subordinate to client

If the span of management is large, ………………levels would be needed in the organisation. If the organisation structure is……………the span of control is very large at the lowest level

Select one:

1. fewer, tall
2. Fewer, Flat
3. more, flat
4. higher, flat

Module I : Introduction to Marketing

___________ is a relatively new marketing perspective that takes into account the entire organization in addition to its counterparts when determining or executing its overall marketing strategy.

Select one:

1. The Product Concept
2. The Selling Concept
3. The Marketing Concept
4. The holistic marketing concept

What can be marketed?

Select one:

1. Events
2. Goods and Services
3. All of the above
4. Experiences

Without a product, there is nothing ________________ .

Select one:

1. All the above
2. To price
3. To distribute
4. To promote

___________ involves synchronizing the marketing efforts for designing and implementing an overall unified marketing strategy.

Select one:

1. Integrated Marketing
2. Relationship Marketing
3. Internal Marketing
4. Socially Responsible Marketing

___________ refers to the size, distribution, and growth rate of groups of people with different characteristics.

Select one:

1. Political Environment
2. Economic Environment
3. Social Environment
4. Demographic environment

___________is the ‘digital space’ which allows interaction and transaction between the buyers and sellers.

Select one:

1. Marketplace
2. Metamarkets
3. Market space
4. None of the above

Which is the variable factor of market demand that reflects the purchasing propensity and indicating customer behaviour?

Select one:

1. Demographic variable
2. Effective demand
3. Life style patterns
4. None of the above

When a want is supported by purchasing power it is called ?

Select one:

1. Supply
2. System
3. Resource
4. Demand

What are the variable factors of market demand?

Select one:

1. All of the above
2. Demographic variable
3. Effective demand
4. Life style patterns

 “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”.

Select one:

1. Jack Canfield
2. David Asker
3. Philip Kilter
4. American Marketing Association

Marketers often use the term ________ to cover various groupings of customers.

Select one:

1. Demographic segment
2. People
3. Market
4. Buying power

The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the  organization’s products.

Select one:

1. Selling
2. Marketing
3. Holistic marketing
4. Production

The buying process starts when the buyer recognizes a_________.

Select one:

1. An advertisement for the product
2. A salesperson from a previous visit
3. Problem or need
4. Product

 “____________ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”

Select one:

1. Publicity
2. Marketing
3. Selig
4. Advertising

 “Marketing is the activity, set of ……………… & processes for creating, communicating, delivering & …………… offerings that have value for customers, clients, partners & society.”

Select one:

1. Institutions, exchanging
2. Organizations, exchanging
3. Organizations, understanding
4. Institutions, satisfying

In ________ consumers may share a strong need that cannot be satisfied by an existing product.

Select one:

1. Negative demand
2. Latent demand
3. Declining demand
4. Irregular demand

Who is the father of Modern Marketing?

Select one:

1. Philip Kilter
2. Lester Underman
3. Abraham Maslow
4. Peter Dracker

Module II : Analysing Marketing Opportunities and Understanding Consumers

_______________ is a way to manage the vast amount of information firms have on hand—information.

Select one:

1. Management Database System
2. Management Information System
3. Management Record system
4. Management Accounting System

Marketing school provides in-depth training in

Select one:

1. Principles of corporate management
2. Composition of top-quality advertising collateral
3. All of the above
4. Data analytics software

McKinsey created a new model called ________________ to explain consumer behaviour.

Select one:

1. The Consumer Decision Journey
2. None of the above
3. The Consumer buying decision
4. The Consumer Purchasing Decision

______________ provides relevant data to help solve marketing challenges that a business will most likely face

Select one:

1. Market research
2. Market orientation
3. Market Development
4. Market Analysis

_________________ defines what an organization is, why it exists, its reason for being.

Select one:

1. Objectives
2. Goals
3. A Mission statement
4. A Vision Statement

In the marketing process, the second step is to.

Select one:

1. Develop a research plan
2. Define research objectives
3. Conduct Research
4. Analyse and Report Finding

Suppliers who are seeking to win a competitive tender go through a __________________.

Select one:

1. Bidding process
2. Purchasing Process
3. Selling Process
4. None of the above

_______________ are based on questions selected ahead of time, while nondirective interviews encourage respondent’s to address certain topics with minimal questioning.

Select one:

1. A direct-mail questionnaire
2. Focused interviews
3. A group survey
4. Observation

Product development is known as -

Select one:

1. Existing market strategy of introducing a new product
2. Market penetration
3. Diversification
4. Market development

___________ are an intermediate result which is expected to be achieved by a certain span of time.

Select one:

1. Motive
2. Purpose
3. Goals
4. Objectives

When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________

Select one:

1. Sample
2. All of the above
3. Repeat
4. Long term

Lead generation, call, presentation &_________ is known as_______

Select one:

1. Sale. Sale Orientation
2. Sale Orientation, Sale
3. Sale, Sale Process
4. Sale Process, Sale

______________ can be reduced by increasing the sample size.

Select one:

1. Sampling techniques
2. Sampling distribution
3. Sampling
4. Sampling error

 ‘Non-probability sample’ includes_________?

Select one:

1. Convenience sample
2. Cluster sample
3. Simple random sample
4. None of the above

Lifestyle Portrays-

Select one:

1. Person's Self Concept
2. Person’s Attitude
3. The whole person interacting with his or her environment
4. Person's Personality

In sampling distribution we take a subset of__________________ which is called as a sample.

Select one:

1. Set
2. Distribution
3. Data
4. Population

A ____________ is defined as the sampling done on the basis of the characteristics of the population.

Select one:

1. Random sampling
2. Systematic sampling
3. Cluster sampling
4. Purposive sampling

Module III: Segmentation, Targeting and Positioning

_________________ defines what an organization is, why it exists, its reason for being.

Select one:

1. A Vision Statement
2. Goals
3. A Mission statement
4. Objectives

Suppliers who are seeking to win a competitive tender go through a __________________.

Select one:

1. Selling Process
2. None of the above
3. Purchasing Process
4. Bidding process

______________include reports and studies by government agencies, trade associations or other businesses within your industry.

Select one:

1. Tertiary Information
2. Primary Information
3. Secondary Information
4. None of the above

_______________ are based on questions selected ahead of time, while nondirective interviews encourage respondents to address certain topics with minimal questioning.

Select one:

1. A group survey
2. A direct-mail questionnaire
3. Focused interviews
4. Observation

Product development is known as -

Select one:

1. Market penetration
2. Existing market strategy of introducing a new product
3. Diversification
4. Market development

Marketing school provides in-depth training in

Select one:

1. Composition of top-quality advertising collateral
2. Principles of corporate management
3. All of the above
4. Data analytics software

______________ provides relevant data to help solve marketing challenges that a business will most likely face

Select one:

1. Market research
2. Market orientation
3. Market Analysis
4. Market Development

___________ are an intermediate result which is expected to be achieved by a certain span of time.

Select one:

1. Objectives
2. Goals
3. Motive
4. Purpose

_______________ is a way to manage the vast amount of information firms have on hand—information.

Select one:

1. Management Information System
2. Management Record system
3. Management Database System
4. Management Accounting System

McKinsey created a new model called ________________ to explain consumer behaviour.

Select one:

1. The Consumer Purchasing Decision
2. None of the above
3. The Consumer buying decision
4. The Consumer Decision Journey

Homogenous preferences is -

Select one:

1. Exists when all consumers have different preferences and

the market reflects no natural segments.

1. Exists when all consumers have almost the same

preferences and the market reflects no natural segments.

1. Exists when all consumers have neutral preferences and

the market reflects no natural segments.

1. None of the above

A________________ is when a company creates campaigns that appeal to at least two market segments or target groups.

Select one:

1. Undifferentiated Marketing Strategy
2. Concentrated Marketing Strategy
3. Differentiated marketing strategy
4. None of the above

Geographic factors are the most popular bases for_____________ customer groups

Select one:

1. Segmenting
2. Targeting
3. Classifying
4. Focusing

Develop a marketing mix for each segment, reflects in which step ?

Select one:

1. Segmentation
2. Targeting
3. Positioning
4. None of the above

Marketing intermediaries helps in -

Select one:

1. To sell
2. To distribute its goods to final buyers.
3. All of the above
4. To promote

Market Positioning refers to the ability to influence __________________- regarding a brand or product relative to competitors.

Select one:

1. Consumer behaviour
2. Consumer perception
3. Consumer attitude
4. Consumer knowledge

The product mix should have depth, width and

Select one:

1. Clarity
2. Consistency
3. Communication
4. Convenience

Module IV : Product and Pricing Strategies

Consumer adoption process are -

Select one:

1. Awareness
2. All of the above
3. Evaluation trial, and adoption.
4. Interest

Consumer behaviour refers to the ____________of potential consumers as they become aware of, evaluate, purchase, consume and tell others about the products or services.

Select one:

1. Physical behaviour
2. All of the above
3. Psychological behaviour
4. Social behaviour

Companies need information about their-

Select one:

1. All of the above
2. Customers needs
3. Marketing environment
4. Competition

The theory of cognitive dissonance concentrates on creating

Select one:

1. None of the above
2. knowledge about important conceptual processes of

individuals

1. Knowledge about important psychological processes of

individuals

1. knowledge about important social processes of

individuals

________ could also be called as limited problem solving situation in which supplies a change and gives the customer with new experience and new preference

Select one:

1. Modified rebuy
2. Straight rebuy
3. New Task
4. None of the above

What are the 5Ms of the business ?

Select one:

1. Men ,Manufacturing , Machinery Material & Markets
2. Men ,Money, Machinery Material & Markets
3. Mind-set ,Manufacturing , Machinery Material & Markets
4. Mind-set ,Manufacturing , Machinery Monopoly & Markets

Habitual buying behaviour applies to -

Select one:

1. Brand Switching mind-set
2. Low -involvement products
3. None of the above
4. High-involvement products

The MIS helps managers to -

Select one:

1. Develop needed information
2. Distribute information
3. All of the above
4. Assess information needs

Dissonance-Reducing Buyer Behaviour applies to -

Select one:

1. None of the above
2. Brand Switching mind-set
3. Low -involvement products
4. High-involvement products

Marketing Research is essential for

Select one:

1. Both of the above
2. Decision making
3. Strategic market planning
4. None of the above

_______________ is used in industries such as electronic, medical, food, cosmetic, and beverage.

Select one:

1. Rigid boxes
2. Plastic boxes
3. Chipboard packaging
4. Corrugated boxes

_________ involves using a successful brand name to launch new or modified product in a new category

Select one:

1. Brand preference
2. Brand extension
3. All of the above
4. Brand recognition

Products are identified by _______

Select one:

1. Brands
2. Trademarks
3. All of the above
4. Brand names

____________ a firm sets prices by computing merchandise, service, and overhead costs and then adding an amount to cover the firms profit goal.

Select one:

1. Cost-Plus Pricing
2. Mark-up Pricing
3. Cost-based pricing
4. None of the above

_________ prices are set to provide a specified rate of return on investment for a standard volume of production

Select one:

1. Cost-based pricing
2. Cost-Plus Pricing
3. Target pricing,
4. Mark-up Pricing

_______ involves setting the price of the product relatively high compared to similar goods and then gradually lowering it

Select one:

1. Penetration pricing
2. Competition Pricing
3. Skimming pricing
4. None of the above

Product mix ___________ refers to the number of different product lines the company carries

Select one:

1. Product depth
2. Product lines
3. Length
4. Width

Module V : Distribution and Marketing Communication Mix

___________ wholesalers carry a wide assortment of products, nearly all the items needed by the customers to whom they cater.

Select one:

1. Specialty-Merchandise
2. All of the above
3. General-Merchandise
4. Merchandise

____________ occurs when independent retailers affiliate with an existing wholesaler to use a standardized storefront design, business format, name, and purchase system

Select one:

1. Franchise Wholesaling
2. Retail Convergence
3. Scrambled merchandising
4. None of the above

When a wholesaler sells goods to retailers on credit, it typically assumes the _________involved

Select one:

1. None of the above
2. Loan
3. Both of the above
4. Credit risk

_______ are retail institutions that sell standard merchandise at lower prices by accepting lower margins and selling at higher volume.

Select one:

1. Independent off price retailers
2. Off price retailers
3. Discount stores
4. None of the above

___________ wholesalers concentrate on a narrow range of products and have an extensive assortment within this rang

Select one:

1. General-Merchandise
2. Specialty-Merchandise
3. Merchandise
4. All of the above

The basic objectives of all marketing communication methods is/are -

Select one:

1. To convince
2. To Compete
3. To communicate
4. All of the above

________are small stores that carry a limited line of high-turnover convenience good

Select one:

1. Discount stores
2. None of the above
3. Independent off price retailers
4. Convenience stores

_________, retailer-owned or producer-owned wholesaling are owned by member firms to economize functions and offer broad support

Select one:

1. Franchise Wholesaling
2. Cooperatives
3. None of the above
4. Retail Convergence

wholesaling is a significant part of __________ due to its impact on the economy,

Select one:

1. Purchasing
2. Selling
3. None of the above
4. Distribution

_________ occurs if a retailer adds products or product lines that are unrelated to each other

Select one:

1. None of the above
2. Scrambled merchandising
3. Retail Convergence
4. Wheel of Retailing

___________ are also called as stock loading promotions

Select one:

1. Pull Promotions
2. Push promotions
3. Both of the above
4. None of the above

_______________ involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services.

Select one:

1. Digital marketing
2. Direct marketing
3. Personal selling
4. Guerrilla Marketing

Advertising is a ______________ of marketing communication by a declared communicator.

Select one:

1. Free
2. Non paid form
3. Paid form
4. None of the above

Public relations are a _______ of marketing communication without a declared sponsor

Select one:

1. Non paid form
2. Paid form
3. Free
4. None of the above

_________ tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product.

Select one:

1. Reminder Advertising
2. Informative Advertising
3. None of the above
4. Persuasive Advertising

A campaign revolves around -----

Select one:

1. All of the above
2. A central idea
3. A theme
4. Focal point

___________ are a category of institutional advertising focused on social-welfare issues such as drunk driving, drug use, and practicing a healthy lifestyle.

Select one:

1. Persuasive Advertising
2. Reminder Advertising
3. None of the above
4. Public service announcements

Assignment 2

Case Study: Consumer Buying Behaviour

Consumer buying behaviour is the sum total of a consumer’s attitudes, preferences, intentions, and decisions regarding the consumer’s behaviour in the marketplace when purchasing a product or service. The study of consumer behaviour draws upon social science disciplines of anthropology, psychology, sociology, and economics. Consumer behaviour is a field of psychology that studies the way individuals spend money. Consumer behaviour is an important consideration in fields such as economics and marketing, since understanding how consumers make their decisions can help predict how consumers will react to different situations.

:

Market segmentation does not include ?

Select one:

1. Develop positioning for each target segment
2. Develop profiles of various resulting segment
3. Select the target segment
4. Identify segmentation variables

Market positioning does not include ?

Select one:

1. None of the above
2. Develop marketing mix for each segment
3. Develop positioning for each target segment
4. Develop profiles of resulting segment

Markets in which a large proportion of customers have similar needs for a product is known as ?

Select one:

1. Homogenous Market
2. Market Place
3. Local Market
4. Heterogeneous Market

Markets made up of individuals or organizations with diverse product needs for products in a specific product class , is known as ?

Select one:

1. Heterogeneous Market
2. Local Market
3. Market Place
4. Homogenous Market

Marketers select a _________ in which they divide the total market into different segments based on customer characteristics

Select one:

1. Target marketing strategy
2. Target selecting strategy
3. None of the above
4. Target positioning strategy